In this economy, it isn't about doing more with your Internet marketing… it's about managing time and expenses efficiently. For that reason, customer relationship management (or CRM) is becoming more important than ever. Businesses in all industries are working so hard to identify sales opportunities that they don't want (and can't afford) to watch them slip through their fingers because of poor data management or follow-up.
With that in mind, a lot of new and existing clients are turning to us for custom web programming that supplements their existing CRM efforts. We have seen this firsthand, with our own clients, as we help them to do things like:
Integrate online and off-line CRM systems. If you have proprietary (or custom-designed) CRM systems that you use to manage buyer relationships, why not integrate them with your business website. Or better yet, look into cloud computing CRM solutions so that data is always accessible and up-to-date.
Develop apps that help meet CRM goals. If it seems like everyone has an app these days, there's a good reason for that: app development has gotten less expensive, and you can use small pieces of mobile software to let customers track orders, manage account details, and so much more.
Tie CRM and social media together more closely. As we've written the past, social media and CRM make for natural friends. With a new web app or custom programming solution, you could move customers seamlessly from one to the next, collecting information and producing more targeted offers at the right times.
Put automated follow-up systems into place. Automated marketing, client management, and CRM are big topics because they can free up huge chunks of employee time while improving your profit picture. Best of all, automating CRM systems doesn't have to require a big investment of time or money.
Program web apps to meet ongoing CRM challenges. No two custom CRM solutions are the same, because no two organizations have exactly the same needs or goals. Much of what we do involves finding out what the real business mission is, and then creating a tool to match.
Are you making the most of CRM and web programming to keep in touch with customers and market to them effectively? It only takes one phone call to the WebRevelation team to get our CRM experts finding new solutions and profit opportunities for you. Let's schedule a free consultation today.