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Posted on April 25, 2013 by Julie Short


After Google Plus was launched a year and a half ago, it became clear it would alter a lot of things we knew about search engine optimization. It’s existence also changed the predictability of Google’s search engine. 

They added a personal element to search. Most small brands discovered over the past 18 months they don’t know how to work with this new element in search to increase traffic, and continue delivering quality content. In this blog, you’ll find some suggestions to utilize Google+ work for your search traffic’s benefit.

You’ve got to think about Google’s search engine like a giant web instead of an engine.

Before Google+, search traffic was much more predictable. While Google constantly changed their algorithm, search was a predictable flow; it was, keywords + backlinks + quality content + competition = winner. The Google+ era completely transformed the system, so you had to actually participate on social platform for more traffic. It’s a brilliant, dirty trick, but it’s their world and we’re just all trying to succeed in it and reach as many eyes as possible. 

In the past, a site with no history could, when created in accordance with Google’s rules, drive massive traffic. That’s a big reason a lot of people are still struggling with the new rules. Now, the process works in reverse. The more attention and authority you have the more traffic you receive.

You need to connect with your market on Google+, so they can drive traffic to your site. The larger your Google Plus network, the more chances you have to drive traffic. You want to activate as many people to advocate and share your brand. You’ve got to strive to be relevant instead of just existing in the Google universe. 

What You Should Do Now
First, start connecting with your target market on Google+. Add them to your circles. An easy way to do this is add shared circles from other Google+ users. You would be surprised at the number of users who have hundreds of people in their circle, and can provide you with access to their circle for free. All you have to do is add the circle to your list of circles. 

Second, join relevant Google+ Communities. If you want to find the best prospects for your business, you might want to consider joining Google+ Communities. If you have ever participated in a forum or Facebook group, you can easily use a Google+ community.

Third, add your name to Google Authorship. Google is starting to help bloggers increase their personal search relevance by creating Google Authorship. Google Authorship links content you write on certain sites to notify Google of your status as an author on a particular site. If anyone blogs on multiple sites you can increase your authorship, and in essence carry your Google reputation across the search spectrum.

Google+ has changed the search and social media game. Are more people still using Facebook for daily social media use? Yes. But, ask yourself how many people use Google on a daily basis. Driving the most people to your basic information is what you’re striving for. One of the best things about this is that you’ve got a great, low-cost opportunity with Google+ to drive additional search traffic to your website. 

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