By now, most businesses agree that social media marketing is no longer optional – you have to maintain profiles on the major platforms if you want to compete in today's world.
But, deciding how to split up your time (or even money) between the different social media sites themselves is an entirely different matter. If you look hard enough, you can find a number of very good reasons to prefer any of them over the others:
- Facebook still has the largest reach, in terms of daily visits and new content;
- Google+ is affiliated with the world's most popular search engine, and is the fastest growing of the social networking sites;
- LinkedIn is built for business, and can make networking with clients easier;
- Twitter takes very little time, and can allow you to spread your marketing messages in a viral way;
- Some studies show that Pinterest is the most reliable for e-commerce sites looking to generate click-throughs to online stores.
As you have probably guessed, we could go on with more bullets until you are thoroughly confused. But, if you're like most of us, you don't have the time, energy, or manpower to focus on all the social media sites at once. So, how do you decide where to place your priorities?
Here are a few tips to help you sort things out:
Remember that much depends on your industry and location. The answers that work for a small bakery aren't going to be the same that apply to a manufacturing company. Context is important, especially when it comes to social media marketing.
Pay attention to your customers. In a lot of cases, you can find out what social media sites are most important to you simply by going where your most important customers or clients go. Chances are, other buyers who fit the same profile will prefer the same social networking sites.
Study the analytics. As a rule of thumb, you want to pay the most attention to the social media sites that are showing you the biggest results. That means going back to your business website analytics and seeing which profiles are generating visits and conversions.
Don't be afraid to experiment. Regardless of what results you're seeing now, though, don't be afraid to experiment and see if you might be able to reach new markets (or at least engage customers in a different way) by trying social sites you haven't paid attention to in the past.
Are you getting the right kind of advice from your Internet marketing partner? What about bottom-line results? Now might be the perfect time to talk to WebRevelation and see what we can do to help your business grow.