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Posted on March 23, 2010 by Jennifer Pointer

 

As we discussed yesterday, Backlinks, along with feed subscriptions, traffic, Alexa ratings, and page rank are some industry standards for evaluating blogs.  Today, lets talk about Rankings - Alexa Ratings and Google Page Rank.

 

Alexa

 

Alexa is a very popular rating system used by advertisers to decide if they want to pay to advertise on a particular site.  To find your Alexa rating, go to Alexa.com/siteinfo, and enter the URL, then "Get Details."  This will show you your traffic rank, which is:

 

A measure of a website's popularity. 

 

The rank is calculated using a combination of average daily visitors and pageviews over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

 

So, the lower your traffic rank, the better.  Clicking on "search analytics," will also tell you which search engine queries sent the most traffic to a website.

 

Google Page Rank

 

Google Page Rank is explained by Google as:

 

PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.

 

The actual effect of a website's page rank on the amount of traffic driven to the site by Google is somewhat disputed, but the page rank is still looked at as a factor, industry wide, in determining how popular a site is compared to other sites (e.g. Top 100 Church Blogs).

 

Tomorrow, we'll talk about feed subscriptions.

 

 


 

 

Jennifer PointerJennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.

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