In the past few posts, we’ve been showing you how smart companies take advantage of their LinkedIn pages to promote themselves to prospects, recruit employees and vendors, and even stay in touch with the latest industry news and ideas.
To help round out the series, we’re going to show you one more way you can make the most of LinkedIn as a business owner or executive: by getting your employees involved.
A lot of people tend to think of LinkedIn as a pair of one-way streets, where companies are looking for new employees and individuals are trying to be hired. The reality, though, is that there are a number of things your employees can do that can help them grow your company’s social presence and enhance their own careers at the same time.
Here are just a few of the things you can encourage employees to do to help get the most from LinkedIn:
Get Your Employees to Fill in Their LinkedIn Profiles
Even though customers do business with your company, they probably interact with your employees. That means they’ll often enter their names in Google and check their credentials… sometimes before they ever decide to do business with you in the first place. When your employees have LinkedIn profiles that have been filled in, with the appropriate photos and endorsements, it makes your business seem more professional and increases your odds of winning new customers.
Encourage Your Team to Network for New Sales Opportunities
Although business owners, executives, and sales professionals tend to be the biggest “networkers” on LinkedIn, with the largest circles, you can encourage everyone on your team to meet potential clients online. In fact, this can often be a very effective strategy over the long run, since many decision-makers are leery of adding salespeople into their networks, but will readily accept invitations from employees in other parts of the company. Just be sure you don’t go with an approach that’s too sales-heavy, especially in the beginning of the relationship.
Offer Recruiting Opportunities to Your Staff
In the same way, you’ll probably be in charge of recruiting for your company, but there’s no reason your staff can’t help out and search through their own networks, too. In some areas or departments, they may actually be a better judge of new candidates than you are, and might relish the opportunity to do someone else a favor and bring in colleagues, classmates, and others that they’ve met through their professional life. If you have great employees, they probably know other people who would be a good fit for your team, too.
Show Your Employees How to Use LinkedIn to Grow as Professionals
In the last post in the series, we mentioned that not enough people take advantage of the forums and newsletter options found on LinkedIn. Be sure to show them to your employees. Doing so gives them fast, easy, and convenient access to new ideas. And of course, the more informed your team members are, the better they can do their jobs and the more positively they’ll feel about their career arc with your company.
Social media is largely driven by individual, person-to-person interactions. That includes you as a business owner or executive, of course, but it also means your campaigns will be more effective when all your employees are involved.
Thinking about expanding your social media marketing strategy and getting more from LinkedIn? Talk to the team at WebRevelation today and let us show you how we can help you make the most of this important platform.