Lots of online marketers like to argue about whether social media works or not. It’s an interesting discussion, but it misses the point – with hundreds of millions of people using social media sites like Facebook, Twitter, and Google+ every day, the question isn’t whether social media marketing works but how.
In fact, the only reason there is any debate at all on this topic is because so many organizations are handling social media so badly. If you want to follow in their example, and spend lots of time and money on social accounts that aren’t going to earn you any return, then you just need to follow a few easy steps.
Here is what you can do to guarantee your social media marketing absolutely won’t work:
Invest time and money into social media without a goal. Just deciding to “try social media” without any defined goal is a perfect way to flush your time and money down the drain. Without a specific target audience, or conversion goal, you’re basically hoping you’ll get results by accident.
Post material you wouldn’t read. There are tons of low-quality content being posted to social sites every day, with no one bothering to read the updates or pay any attention. Dumping more into the world is like the Internet marketing equivalent of littering, but lots of companies still do it.
Go dark for long periods of time. When you stop posting to your social accounts, your fans and customers don’t assume you’ve gotten really busy, they tend to think you don’t have anything interesting to say (or possibly that you’ve gone out of business altogether). That’s a good way to lose subscribers and get people to stop paying attention.
Use your soapbox for sales pitches. You’ve probably never met anyone who watches television for the commercials, but lots of marketers can’t seem to get past the idea that thousands of users are going to flock to their blatant marketing messages disguised as social posts.
Only use one channel or content type. All the social channels and websites have value, but you can feel free to limit yourself to one or two favorites if you don’t care about reaching as many potential customers as possible.
Keep using the same tactics again and again. Even though we all know things constantly change on the Internet, and especially in the exploding field of social media marketing, lots of businesses like to stick with what they’ve always done, get declining results, and then wonder what happened.
Although we are being a little tongue-in-cheek with this post, it underscores a few important details. Social media marketing is valuable, but only if you commit to doing things the right way and stay involved through a consistent series of campaigns. Are you ready to start getting bigger results from social?
The team at WebRevelation can help you get more from social media, Internet advertising, and business web design. Call our San Antonio office today at 817-283-3324 to request a free consultation.