LinkedIn Twitter Facebook
WebRev Connect
smarter websites



How to Make Search Engine Marketing More Successful Over Time

Posted Wed, November 27, 2013 by Julie Short

As we have noted in some recent blog posts, there are really two keys to success when it comes to search engine marketing: First, you have to plan your campaigns very carefully, especially when it comes to keyword research; and second, you need to constantly refine your ads and offers over time, making them more targeted and efficient.

Today, we want to focus our attention on that second part of the equation. That is, we want to share with you a few of the tried-and-true secrets for making your search engine marketing campaigns more successful (and profitable) from one month to the next:

Always test new versions of your ads. When writing pay-per-click ads, the name of the game is to attract attention from the right kinds of buyers. That takes trial and error, using the successive results of new versions as your guide.

Look for negative keywords that can help you avoid unwanted clicks. As much as you want the right traffic coming to your site, you don't want to pay for just any visit. Negative keywords help you keep away people who aren't going to buy from you, and reduce waste in your search engine marketing budget.

Split-test your landing pages for maximum conversions. Once you have a targeted visitor to your business website, the challenge is just beginning. In the same way you need to test ads for click-throughs, landing pages should be altered and compared to make sure you're turning as many visitors into leads as possible.

Study your competition to see if they have any hidden tricks. You never want to copy things like content from your competitors, but you can look at their websites for information. Pay particular attention to any features or offers they have that your site is lacking.

Pay close attention to your on-site analytics. Ultimately, one of the best ways to improve your search engine marketing performance is to see how visitors interact with your landing pages. Once you understand what they like and don't like, you can emphasize your strengths more effectively.

When you devote your time and energy to making search engine marketing more effective, your campaigns produce bigger and bigger returns as the months go on. Pretty soon, you'll be seeing Internet marketing gains that would have felt unimaginable in the past, but that's just the natural result of one small incremental improvement after the next.

If you want to see that kind of growth in your online sales or lead generation, now is the perfect time to call or email WebRevelation to request a free consultation.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search Engine Marketing

Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS e-commerce
RSS Email Marketing
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS Tips and Tricks
RSS Website Content
RSS Websites

websites organization effective seo web design pinterest chick-fil-a green sign-up chickfila pinning down the impact of pinterest pinterest users growth how to signup for pinterest account how to sign up for pinterest account how to sign up for pinterest pinterest account signup for pinterest account internet marketing smm marketing call to action buttons business mobility 2013 mobile website banners banners inbound marketing blogs social media mobile friendly responsive website website tips mobile websites mobile app effective design effective campaigns landing pages problems google quality scores manufacturing manufacturing software e-commerce webpayments semantic search content content writer cms custom cms content management servers pci compliant webrevelation linkedin networking easier content management great content online security security video video marketing online video inventory erp e commerce search engines google places seo for blogs blogging email marketing business in texas texas opportunities branding marketing strategy googlemaps business listings website traffic increase traffic website visits hr blogging tips blogging for home builders
Email Signup  

Everyone at WebRevelation is always willing to help and answer questions.  ...
Once we saw what WebRevelation did, we were blown away by how professional it lo...
Contact Us

Web Design in Oklahoma
CallĀ  405.607.0349

Web Design in Texas
CallĀ  817.283.3324