817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog

 

How to Make Search Engine Marketing More Successful Over Time

Posted Wed, November 27, 2013 by Julie Short

As we have noted in some recent blog posts, there are really two keys to success when it comes to search engine marketing: First, you have to plan your campaigns very carefully, especially when it comes to keyword research; and second, you need to constantly refine your ads and offers over time, making them more targeted and efficient.

Today, we want to focus our attention on that second part of the equation. That is, we want to share with you a few of the tried-and-true secrets for making your search engine marketing campaigns more successful (and profitable) from one month to the next:

Always test new versions of your ads. When writing pay-per-click ads, the name of the game is to attract attention from the right kinds of buyers. That takes trial and error, using the successive results of new versions as your guide.

Look for negative keywords that can help you avoid unwanted clicks. As much as you want the right traffic coming to your site, you don't want to pay for just any visit. Negative keywords help you keep away people who aren't going to buy from you, and reduce waste in your search engine marketing budget.

Split-test your landing pages for maximum conversions. Once you have a targeted visitor to your business website, the challenge is just beginning. In the same way you need to test ads for click-throughs, landing pages should be altered and compared to make sure you're turning as many visitors into leads as possible.

Study your competition to see if they have any hidden tricks. You never want to copy things like content from your competitors, but you can look at their websites for information. Pay particular attention to any features or offers they have that your site is lacking.

Pay close attention to your on-site analytics. Ultimately, one of the best ways to improve your search engine marketing performance is to see how visitors interact with your landing pages. Once you understand what they like and don't like, you can emphasize your strengths more effectively.

When you devote your time and energy to making search engine marketing more effective, your campaigns produce bigger and bigger returns as the months go on. Pretty soon, you'll be seeing Internet marketing gains that would have felt unimaginable in the past, but that's just the natural result of one small incremental improvement after the next.

If you want to see that kind of growth in your online sales or lead generation, now is the perfect time to call or email WebRevelation to request a free consultation.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search Engine Marketing


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
mobile app website great content marketing website banners web design banners responsive websites mobile friendly the mobile playbook google mobile mobile content mobile usage mobile expectations customer service store front reputation e-commerce webpayments business listings online profile contact forms ways to go mobile friendly webapps affordable custom email pop imap effective design ecommerce tips social media crm small business seo search engines google places quality scores marketing strategy online marketing build community build online community relationship marketing call to action buttons attracting hiring college graduates annoucement webrevelation central united states e commerce organization effective manufacturing manufacturing software blog content blogging tips googlemaps inbound marketing landing pages problems erp manufacturer context authority smm linkedin linkedin for your employees blogs google+ website traffic increase traffic website visits search engine marketing
Quicksearch
Email Signup  


Testimonials
Working with the team at WebRevelation has been a pleasure. They came highly ...
It has been a true blessing to find and work with WebRevelation. They have prove...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324