In the third post of our blog marketing series, we want to show you what happens when you continually add fresh content to your blog, make sure it’s search-optimized, and start to develop a following.
Many marketers tend to (mistakenly) assume that attracting lots of traffic will automatically increase their revenue. It’s a good start, but bringing visitors to your website alone won’t do much to grow sales. If you truly want to profit from a healthy blog, you have to know how to monetize the interest you’re getting.
Today, we’re going to give you a handful of proven tips for doing exactly that:
End Each Post With an Offer – the easiest way to generate revenue from your blog is to simply ask visitors to take the next step while they’re already reading your content. That could be downloading a white paper, scheduling a free consultation, or even making a purchase. What matters is that your offer is compelling, and that it lines up well with the content you are providing in your blog.
Use Your Blog to Grow Social and Email Lists
– alternatively, you could ask readers to sign up for a newsletter or follow you on social media sites. This might not generate the quick profits that a more straightforward call-to-action would, but it’s an easier conversion (meaning that first-time visitors are more likely to do it), and could make sense if you have a longer, more complex sales cycle.
Advertise on Your Own Blog – while some marketers like to add outside advertising to their blogs, that isn’t likely to generate much money for you unless you have a very popular blog in a very targeted niche. Instead, we recommend that you add your own advertising messages to your blog’s sidebar, with the intention of getting visitors to click through to product pages, discount codes, and other offers.
Package Your Content Into Something Valuable
– over time, you’ll likely develop lots of great content for your blog, and on topics that are all closely related to one another. If you find that your posts start to be popular, and generate lots of comments, you may consider turning that content into something bigger (like an e-book, or a video) that can either be sold or used for future lead generation efforts.
Position Yourself as an Expert – the biggest benefit to successful blogging is also the least obvious. The more insightful content you add to your website, the more you position yourself as the expert in your field and industry. Over time, this can lead to more leads, more referral opportunities, and even higher fees and revenues. Don’t discount the value of being a recognized authority based on an informative blog.
Remember, your blog is only useful if it helps your company to grow. By bringing in visitors from search engines and social media campaigns, you’re on the way to improving your bottom line. Then, it’s just a matter of using one or two of these techniques to monetize your blog in a way that makes a difference.