Posted on August 24, 2011 by Jennifer Pointer

If you're a WebRev website owner, you probably saw that Tim Short shared this great Site Pro News article this week:  10 Biggest Social Media Myths Exposed.  Apparently great minds, think alike, because I had actually chosen the title of today's post BEFORE I saw this.  Seriously! It's true!


Anyway, here are the myths, which are debunked by David Jackson in his article:


  1. Social Media is Nothing But a Bunch of Carnival Barkers
  2. You Have to Be on Every Social Network
  3. Anyone Can Succeed at Social Media
  4. Social Media Will Replace Face-to-Face Networking
  5. Social Media Can Replace Your Website
  6. Blogging Doesn’t Work
  7. You Can’t Measure Your Return on Investment With Social Media
  8. Social Media is Time Consuming
  9. Social Media Isn’t Right for Your Type of Business
  10. Create a Profile Page and Forget the article


I've been getting a lot of inquiries lately from people who are either just generally annoyed with the fact that people keep trying to contact them on them online using the social networks, and wnt to know how to stop it.  Now, yes, I understand that all of us only have 24 hours in a day, and that most of us (well, most of YOU, anyway) have lives outside of your computer.  I don't, but that's a whole different blog post.


There certainly are things you can do to save time online, including adjusting your settings on your various profiles to manage the type and frequency of your alerts, and also to automate some of the cross-posting from your website to your various social networks or vice-versa. 


HOWEVER, if you are simply using these time-saving features to avoid having to actually interact with your social networks, you're really missing the point of SOCIAL networking.  The term "social" implies communication.  That would be two-way communication.  If you are treating your website and blog and social networks as if they are simply low-cost or free venues for advertising, you're probably not really going to get that return on investment you're hoping for.  The real purpose of social networking is building relationships with your network.  In many cases, this network will be your peers, and you may not make direct sales from your network at all.  If the purpose of social networking is to keep in contact with your potential customers, that's great, too, but realize that your customers are only going to contact you online if that online relationship is beneficial to them, too - either in terms of receiving information they want, or getting discounts, or networking with other like-minded folks in your mutual network.


If you really aren't interested in relationship building online - there's no shame in that.  Just don't imagine yourself to be a social networker because you have a Twitter account or a Facebook page.  Those profiles and pages are still good for enhancing your online reputation, but without spending time communicating with and developing your network, you really aren't getting the benefits of "social media."  Your resources might be better spent on online ads.


Also see:  Social Networking is not Advertising

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