Are you making internet marketing harder than it has to be? Experience has taught us that a lot of business owners are, even if they don’t realize it.
In any job or discipline, having the right tools makes a huge difference. If you doubt this, try to put together a coffee table using a butter knife instead of a screwdriver. Or, substitute a large rock for a hammer. You might get the job done eventually, but it’s going to be a frustrating experience.
The same thing happens with websites and online promotion. Often, business owners and executives feel overwhelmed by the ongoing tasks needed to generate sales and leads from the web. However, these jobs get much, much easier when you have the right tools and know how to use them.
To give you a sense of the kinds of tools we are talking about, and how they can save you time and stress every week, let’s look at seven that are often overlooked, even though they’re indispensable to those of us who work within the web design industry…
#1 SEO Evaluation Software
Are you focusing your pages and blog posts on the right keywords, and putting them in the right places? You don’t have to guess. With SEO software (like Yoast or Moz) you can get real-time guidance on crafting search-friendly content.
#2 Social Management Apps
There’s no need to log into Facebook, Twitter, Google +, and other social media platforms individually, or to post material at the exact moment you want to release. With software like Hootesuite and Tweetdeck, you can schedule content and direct all your profiles from one convenient hub.
#3 Web Analytics Packages
Need to know how many people are coming to your website, where they are arriving from, or how they behave once they land on your pages? Google Analytics is available for free use and can be customized for numerous different reports to help you keep an eye on your progress.
#4 Website Error Reports
There are a number of online tools that can help you track the speed and performance of your website, scan your content for duplication, and check for issues like broken links. Then, you’ll have an easy-to-follow report that shows you exactly what needs to be fixed.
#5 Reputation Management Services
Customers are probably leaving reviews for your products and services all over the internet. By using reputation management tools, you can track their feedback, verify that the opinions shared are legitimate, and know what buyers are saying about your business.
#6 Directory Submission Plans
Local business directories and industry websites are important hubs of information, both for buyers and for Google’s search engine spiders. But, submitting your data to them one at a time, and then keeping it updated, would be a tedious exercise. Luckily, you can use automated tools to submit profiles on your behalf.
#7 Email Optimization Guides
If you use a reputable email delivery service, you can use automated tools to figure out when you should send messages, how to segment your lists, and which topics are driving clicks and conversions. That’s a great way to make every campaign more profitable.
Could you manage your online marketing without some or all of these tools? Absolutely, but why would you want to take more time and get diminished results? Each of these is simple, cost-effective, and can help make you more efficient right away.
Whether you are guiding your own online marketing or working with a team of creative professionals, it’s critical that you have someone using the right tools for the job. Otherwise, you’re going to waste a lot of time and miss out on big opportunities to gain new customers.
Contact our creative team today for personalized advice to optimize your website or meet your online marketing goals.