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Understand SEO: How to Adapt to PageRank Changes

Posted on September 13, 2018 by Kendall Jarboe
If you have done research on Search Engine Optimization, then you’ve probably come across mentions of Google’s elusive algorithm. You won’t find a ton of detailed information about it, however, because Google keeps the specifics of their algorithm a...
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Understanding SEO: Why Authority Matters to You

Posted on September 6, 2018 by Kendall Jarboe
"Jack of all trades, master of none" is a figure of speech used when people try to do everything and end up spreading themselves thin so they are not actually an expert on anything. A common temptation for website owners is to appeal to the masses and ap...
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Understanding SEO: A Beginner's Guide to Link Building

Posted on August 30, 2018 by Kendall Jarboe
Search Engine Optimization is not just about strategic practices within the coding of your Web page, it’s about how your page interacts with other Web pages on the Internet. The two most important ranking factors for Google are links and content. Theref...
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Understanding SEO: How to Write Alt Attributes

Posted on August 23, 2018 by Kendall Jarboe
Do you ever search for something on Google and click the “Images” tab to see what might pop up? Chances are you do, and so do lots of other people. In fact, one study shows that over 26% of searches are done with Google Images. If you own an ecommerce...
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Understanding SEO: How to Write and Implement Meta Descriptions

Posted on August 16, 2018 by Kendall Jarboe
The next step in getting more traffic to your site is by creating meta descriptions. They are a lot like stretching before you workout: some people skip it altogether, but it actually makes a world of difference in seeing great results! In the same way th...
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Understanding SEO: Five Title Tag Tips You Need to Know

Posted on August 9, 2018 by Kendall Jarboe
We all know how important first impressions are when meeting someone new. The same is true for first impressions on Search Engine Result Pages (SERPs). Title tags, also known as meta tags, are what users see as the title of your page in search results. Th...
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