Earlier this week, we talked about how important internal links are for SEO, and how internal linking can increase reader retention. Now, let's get specific, and discuss how to best use keywords in "anchor text."
The "anchor text," is the text used in your hyperlink. For example, in the paragraph above, the "anchor text," is "internal links are for SEO" and "internal linking can increase reader retention." The "keywords" I chose to include in the "anchor text" are: internal links, SEO, internal linking, reader retention. These are keywords (search terms) that I'm hoping people will be searching for in the search engines.
I could have written the first sentence of this post like this:
Earlier this week, we talked about how important internal links are for SEO ( HERE ), and how internal linking can increase reader retention ( HERE )...
It is unlikely, however, that potential readers for the WebRev blog would be using "HERE" as a search term on the search engines. They are more likely to use, "internal links," "SEO," "internal linking," or "reader retention."
The same principle applies in online profile management, and applies to both internal and external linking. Links within, to and from your blog, site, or online profile will be more beneficial for you if the anchor text used in the link is actually the name of your blog, site, or online profile. For example, if I wanted to direct you to the WebRev profile on Facebook, it would be more beneficial to do this:
Visit WebRevelation on Facebook!
Instead of doing this:
Visit WebRevelation on Facebook !
Simply put, when linking, always look for opportunities to attract the attention of the search engines to the most important text and keywords within your post, or in your sidebar. Practice strategically using your keywords in your anchor text to highlight your best features.
Also see: FHK: Don’t be Link-Lovin’ in Vain (Judiciously using ‘Anchor Text’)
Jennifer Pointer (e-mail) is a trainer and tech writer in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. Her weakness is the mocha frappuccino.