I had an e-mail forwarded to me this week by a reader, on the topic of "content management," relevant to attracting web traffic from the search engines. There are a lot of really complicated and "technical" ways to explain this concept, also known as "SEO" (search engine optimization), but we're not trying to impress anyone here. Put most simply, you want to use the words ("keywords") on your blog or website that people are searching for on the search engines.
Thankfully, this process has become a lot more simple in the last couple of years. If your website is set up properly (if you're using WebRevelation, it is mapped properly), the search engines are now crawling all of your pages and posts. What you need to do when choosing content is to correctly guess what search terms ("keywords") your target audience is going to use, and use those words in your titles, posts and articles.
Nobody understands website building like the U.S. Government. That was a bit of sarcasm, but US.gov actually does have a good piece on Using Keywords to Achieve Search Engine Optimization:
A keyword is a word that forms all or part of a search engine query—the word or phrase that Internet users type in a search box when they are seeking information in a search engine.
Keyword phrases must be carefully selected and placed strategically throughout your web pages to draw users to your content...(more)
Can it really be that simple? Yes, but be aware that a lot of webmasters and bloggers already have this principle figured out, and are using it effectively. That means that there is still a lot of competition for that coveted "front page" of the search engine results pages. This week, we're going to discuss some very basic techniques you can incorporate into your content management that will help you become more successful in attracting web traffic from the search engines.
Tomorrow, we'll talk about strategically using your titles.
Before, then, you might want to review my series from last February, What is SEO/SMO, and why should I care (Part 1, Part 2, and Part 3), and Making Your Internal Links Work for You - Keywords and Anchor Text
Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking.