Posted on November 2, 2010 by Jennifer Pointer


If you somehow missed the rage, circa the early 21st century, no worries.  It really doesn't seem to be making come-back.  Not yet. But it's not for lack of trying.


Last week, it came out with this whole new "Prince (or 'the artist formerly known as Prince')" styled advertising campaign, and tried to re-market itself as "My_" (except they were using a special character not even available in most alphabets in place of the underscore mark - see above right).  Now, apparently they've decided to change from "MySpace" to "Myspace."  Do you see the difference?  I didn't catch it at first, either - the "s" is now not capitalized."  Altogether now,  Wooooooo.... It seems that odd little untypable symbol may just be used in advertising?  We're not sure. 


Anyway, to their credit, they have decided to focus on the one thing they were really good at anyway (besides providing a platform for sellers of porn for all ages), which is helping aspiring musicians and other entertainers get their music out to the public.  According to the press release:


Specifically, Myspace will provide people with the ability to:


  • Discover and engage with Myspace’s broad array of programming, including originals, exclusives and content from around the Web.

  • Express, collect, and display their creations and interests on their profiles and through sharing tools.

  • Connect to other fans with similar tastes.


Myspace will also focus on promoting curators – a subset of its audience whose reputation and knowledge around particular entertainment topics and emerging cultural trends make them uniquely influential – by supporting them with the resources, tools and a platform to expand their reach within the Myspace community.


Here's a video explaining the details:



Presenting the new Myspace

Myspace | Myspace Video



Jennifer Pointer


Jennifer Pointer (e-mail) is in Tulsa, OK. She promotes a simple, a low-tech approach to effective online profile management, search engine optimization and social networking. 

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