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Understanding SEO: Why Authority Matters to You

Posted on September 6, 2018 by Kendall Jarboe
"Jack of all trades, master of none" is a figure of speech used when people try to do everything and end up spreading themselves thin so they are not actually an expert on anything. A common temptation for website owners is to appeal to the masses and ap...
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SEO 101: Context and Authority

Posted on December 17, 2014
We’ve already covered a lot of ground in our SEO 101 series, explaining how Google uses small bits of automated software to scan and analyze websites, as well as what you can do to make your own pages easier to find and understand. When it ...
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