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Understanding SEO: Why Authority Matters to You

Posted on September 6, 2018 by Kendall Jarboe
"Jack of all trades, master of none" is a figure of speech used when people try to do everything and end up spreading themselves thin so they are not actually an expert on anything. A common temptation for website owners is to appeal to the masses and ap...
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Understanding SEO: A Beginner's Guide to Link Building

Posted on August 30, 2018 by Kendall Jarboe
Search Engine Optimization is not just about strategic practices within the coding of your Web page, it’s about how your page interacts with other Web pages on the Internet. The two most important ranking factors for Google are links and content. Theref...
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Understanding SEO: How to Write Alt Attributes

Posted on August 23, 2018 by Kendall Jarboe
Do you ever search for something on Google and click the “Images” tab to see what might pop up? Chances are you do, and so do lots of other people. In fact, one study shows that over 26% of searches are done with Google Images. If you own an ecommerce...
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Understanding SEO: The Three Main Categories

Posted on July 26, 2018 by Kendall Jarboe
As previously defined, Search Engine Optimization is about helping search engines measure your page’s worth in order to determine where your page ranks on their results page. Search engines use algorithms, which are predetermined mathematical equations,...
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