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What happens on the internet stays on the internet. Forever.

Posted on March 21, 2012 by Jennifer Pointer
When I was in school, I remember being told by advertising experts that "any publicity is good publicity."  Perhaps in some industries, this is (or was) true. I remember Jerry Falwell galvanized what he referred to as the "moral majority," primarily by m...
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I heart Google Alerts

Posted on February 22, 2011 by Jennifer Pointer
  Yes, I'm often very critical and/or sarcastic about Google's ongoing mission to take over the world.   The truth is that the reason they're so close to fulfilling that mission is that they are so good at so many of the things they do.  Google Aler...
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What your Clients or Potential Employers Know about You

Posted on February 21, 2011 by Jennifer Pointer
    One of the first things people do now to find out about other people is "Google" them.  It's cheaper, easier, and more anonymous than running a background check, and tells a potential employer, client (or date) more about your character and lifes...
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Building Page Rank from Scratch

Posted on February 19, 2010 by Jennifer Pointer
  So, now you've Created an Online Profile and Claimed Your Name Online.  You've been proactive in Securing your Online Profile, and you're reading to start building "page rank," whatever that is, right?  Well, let's talk about what page rank is, and ...
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Claim Your Name Online

Posted on February 17, 2010 by Jennifer Pointer
  Yesterday, we discussed Creating an Online Profile, by choosing a name and avatar.  Today, let's go to the next step, and talk about how to claim your name online.   The first thing you will want to do is get an e-mail address in your name.  I re...
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Creating an Online Profile

Posted on February 16, 2010 by Jennifer Pointer
  So, you've decided to "go online," with your project, company, or cause.  Congrats!  Now what?   The first thing you are going to need to do is develop your online profile.  This is your name and image online.  This may not be as easy as it sou...
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