LinkedIn Twitter Facebook
WebRev Connect
smarter websites

Blog - Blogging Tips


How to Profit From a Healthy Blog

Posted Thu, October 1, 2015 by Julie Short

In the third post of our blog marketing series, we want to show you what happens when you continually add fresh content to your blog, make sure it’s search-optimized, and start to develop a following.

Many marketers tend to (mistakenly) assume that attracting lots of traffic will automatically increase their revenue. It’s a good start, but bringing visitors to your website alone won’t do much to grow sales. If you truly want to profit from a healthy blog, you have to know how to monetize the interest you’re getting.

Today, we’re going to give you a handful of proven tips for doing exactly that:

End Each Post With an Offer – the easiest way to generate revenue from your blog is to simply ask visitors to take the next step while they’re already reading your content. That could be downloading a white paper, scheduling a free consultation, or even making a purchase. What matters is that your offer is compelling, and that it lines up well with the content you are providing in your blog.

Use Your Blog to Grow Social and Email Lists – alternatively, you could ask readers to sign up for a newsletter or follow you on social media sites. This might not generate the quick profits that a more straightforward call-to-action would, but it’s an easier conversion (meaning that first-time visitors are more likely to do it), and could make sense if you have a longer, more complex sales cycle.

Advertise on Your Own Blog – while some marketers like to add outside advertising to their blogs, that isn’t likely to generate much money for you unless you have a very popular blog in a very targeted niche. Instead, we recommend that you add your own advertising messages to your blog’s sidebar, with the intention of getting visitors to click through to product pages, discount codes, and other offers.

Package Your Content Into Something Valuable – over time, you’ll likely develop lots of great content for your blog, and on topics that are all closely related to one another. If you find that your posts start to be popular, and generate lots of comments, you may consider turning that content into something bigger (like an e-book, or a video) that can either be sold or used for future lead generation efforts.

Position Yourself as an Expert – the biggest benefit to successful blogging is also the least obvious. The more insightful content you add to your website, the more you position yourself as the expert in your field and industry. Over time, this can lead to more leads, more referral opportunities, and even higher fees and revenues. Don’t discount the value of being a recognized authority based on an informative blog.

Remember, your blog is only useful if it helps your company to grow. By bringing in visitors from search engines and social media campaigns, you’re on the way to improving your bottom line. Then, it’s just a matter of using one or two of these techniques to monetize your blog in a way that makes a difference.

Posted in : Websites , Website Content , Online Marketing , Blogging | 
Tags : blog , content , blogging tips

Blogging for Home Builders

Posted Thu, September 10, 2015 by Julie Short

To be successful, every business needs to have the mindset to do whatever it takes to connect with your consumer online. In the case of home builders, you’ve got to have an impressive site to showcase your art. An accompanying mobile or a responsive site will help land customers that check out your company on a mobile device. Once you’ve got an attractive site, it’s important to focus on other ways to draw people into your brand.

Blogging is an important component of any brand’s online presence. With fresh, relevant content on your site, essentially, Google will see you as more authoritative and that will increase your online reach potential. Beyond the Google math and more importantly, blogging is a personal, immediate way to communicate with potential home buyers online. Your consumer can get information and news without any added pressure to purchase.

Here are some topic ideas to get you started:

Behind the Scenes:
Potential home buyers are interested in your company and how you do your work. Update them on upcoming developments, the building process and the design process. Are you involved in a lot of green building with high energy efficiency standards? Do you know specifics on how much manpower and material goes into a specific home? This is a good opportunity to go into detail on topics that you wouldn’t have time for otherwise.

Showcase Finished Products:
Taking the time to feature a location you’ve just finished is both an easy topic (you already have all that data at your fingertips), but also a great way to bring attention in.

Special Events:
Do you have a new community you’re opening? What about a sale or event at a model home? This is a great way to get the news out – and if you’re the only one talking about new homes in that community, you’re sure to get noticed.

Local Events:
What’s going on around your communities? You have an ear to the ground in the places home buyers are looking, so share what attracts you to the area and post news! It creates a real sense of community for your readers already moved in and others following you as well.

Homeowner Tips:
What if there’s no news to share? As a builder, you have an internal database of information first time homebuyers need. Whether it's a brief explanation of mortgage terminology or, suggestions on preparing a home for winter, your insider information is perfect for the slow times.

We hope these ideas help jumpstart your blog. Home buying is one of the largest financial decisions a person can make. The more information you put out, the better chance you have to earn the buyers trust and secure the sale.

Posted in : Tips and Tricks , SEO/SMO/SMM , Online Marketing , Business Strategy , Blogging | 
Tags : Blogging Tips , Blogging for Home Builders

How to Make the Most of Your Business Blog

Posted Thu, September 3, 2015 by Julie Short

In a recent post, we reminded readers and clients that blogging isn’t dead… if anything, it’s more important than ever to your search engine optimization and Internet marketing efforts.

However, a lot of businesses aren’t using their blogs as effectively as they could be. Part of the reason might be because blogging isn’t a cutting-edge topic anymore, the way social media and mobile marketing is. That’s true, but it doesn’t take away from the importance of a healthy blog.

The other reason probably has to do with the fact that a lot of companies simply don’t know how to make the most of their blogs. That’s understandable, but it’s not enough reason to give up. Today, we are going to give you some easy tips that can help you get the biggest marketing impact from your company’s blog…

Post Regularly – having a blog won’t do anything for you if you don’t regularly post new content. At a minimum, you should be adding new articles once or twice a week; even more often is preferable. That signals to readers – and search engines – that you are an ongoing and current source of new ideas.

Sell Ideas, Not Products – speaking of ideas, the focus of your blog should be on advice, insights, and concepts. Once you have someone’s attention, you can get them interested in what you have to offer. Begin your posts with a marketing pitch, however, and you’ll quickly lose the attention of readers.

Share More Than Text – most of your blog posts will probably be written, of course, but don’t forget that you can use images, video, and even audio or custom graphics to explain or accompany an idea. Visual content is great because it’s easy to understand, not to mention share over social networks.

Promote Your Blog Via Social Media – social media and blogging go hand-in-hand. When you add a new post to your website, make sure you’re promoting it via Facebook, Twitter, and Google +. That helps drive traffic to your blog and provide value to those who are following you on social channels.

Invite Feedback – posting to your blog isn’t just about spreading your thoughts, it’s also about getting feedback from readers. So, make sure to enable comments and invite visitors to submit their own thoughts. If you get lots of lively discussion moving back and forth, you’ll have the basis for plenty of future topics.

Learn From Your Best Posts and Ideas – like most things in life, 80% of your blog comments and traffic will come from 20% of your posts. So, if you hit on a winning idea or concept, feel free to revisit it, update the thought, or generate a related post. The spin-off article you come up with might be even more popular.

Your blog can be a source of new information, a hub of social activity, and the centerpiece of your search engine optimization plan. Are you getting the right kinds of results from your posts? If not, it’s time to put these tips to work on your website.

Posted in : Website Content , SEO/SMO/SMM , Business Strategy , Blogging | 
Tags : blogging , effective blogging , blogging tips

Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS e-commerce
RSS Email Marketing
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS Tips and Tricks
RSS Website Content
RSS Websites

business listings online profile online tools manufacturing websites manufacturing software smm social media small business updated website website trends improved websites video video marketing online video ways to go mobile friendly email marketing blogging search engine optimization blogging matters erp web applications mobile friendly cms custom content management system seo web design content linkedin linkedin for your employees online security security attracting customers website design crm inbound marketing marketing blogs search engines google places custom cms content management web solutions navigation manufacturer google+ e-commerce reviews the mobile playbook google mobile mobile content mobile usage mobile expectations customer service store front reputation semantic search ssl pinterest whoopi goldberg extreme couponers board pin follow did not start logo design webapps affordable custom organization effective tips internet marketing website advertising ordering solutions networking online marketing
Email Signup  

When looking to completely re-vamp our website here at Tucker Hill, we were refe...
I highly recommend WebRevelation and managing partner Julie Short. Julie has alw...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324