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Is Texas the Perfect Place to Start a New Company?

Posted Thu, July 23, 2015 by Julie Short
According to economists and business experts, it just might be. Texas was recently awarded the Golden Shovel Award for 2015, following billions of new investment into the state. It was also named the number one spot for business by Chief Executive Magazine last year, so the award certainly isn’t a fluke.

In numerous surveys, the state has been shown to be amongst the best for having an educated workforce, business-friendly laws and tax statutes, and a variety of different industries that keep the economy humming on all cylinders.

Knowing that, you might be tempted to run out and get your brand-new business off the ground today. We hope you do, but let us give you a few words of wisdom (and decades of combined experience) that can help you make the most of your opportunity, in Texas or anywhere else:

Having a Great Business Idea Is Only Half the Battle

Having a great concept or product is crucial, but so is getting the word out. It doesn’t matter how strong or innovative your idea is – without impactful marketing and public relations, you’ll never get in touch with enough customers to generate revenue and stay afloat. Far too many entrepreneurs ignore the marketing side of things. Don’t mimic their mistake.

A Great Business Environment Means Lots of Customers… and Lots of Competition

Having a great environment for business can be a double-edge sword. On the one hand, you have a great economy, favorable tax laws, and lots of customers. On the other hand, though, you have other business owners and entrepreneurs who also know Texas is a great place to start a business. And, some of them might have a head start on you.

Have a plan for making your business different, and for explaining those differences to customers in a meaningful way.

There’s Nothing Quite Like Advice From an Experienced Team

Sometimes, we are able to help clients avoid making common and classic mistakes simply because we’ve been around the business world for a couple of decades. If you’re brand-new, and looking to get your venture off the ground, make sure you surround yourself with a few people who know the ropes. They can help you spot errors that would otherwise sink your business and keep you from moving on the right track.

Texas might be the closest thing to “perfect” when it comes to the right place for starting or growing a business, but that doesn’t mean you don’t have to be a little bit careful when investing your time and money. We hope you’ll decide to get out there and make your fortune… but not without the knowledge and advice you’ll need to flourish in the years ahead.

When it comes to web design, Internet marketing, and business automation, you won’t find a better partner than WebRevelation in Dallas, Houston and San Antonio. Talk to our team today and see how we can help your business grow!

Posted in : FYI , Business Strategy | 
Tags : business in Texas , Texas opportunities

Are You Playing Hide and Seek With Your Customers?

Posted Thu, February 19, 2015 by Julie Short

As the web has gotten bigger and bigger, the need for targeted, focused, and (sometimes) geographic-specific communities has increased.

There is an almost infinite amount of information online, but the majority isn’t always relevant. That’s especially true when it comes to the search for local businesses and vendors – you don’t want to find everyone, just the matches that make sense for your need and area.

For customers, the easy answer is to turn to websites like Yelp, YP (formerly yellow pages), and Foursquare, which sort profiles by interest and geography. For marketers, however, things get a little tougher. Businesses desperately need to be represented on these websites, but don’t always have the time and expertise to properly upload a profile, much less keep it current.

So how do you bridge that gap and keep your business visible without spending all your time entering information and looking for reviews? We might just have the perfect answer for you…

Introducing Your Business Listing Management Solution

At WebRevelation, we’ve been encouraging our clients to find and use every business listing outlet they can, knowing that maintaining the effort was a big challenge for business owners and managers.

In an effort to alleviate that challenge, we’ve partnered with Yext, a service that allows us to upload, update, and maintain your current local listing with dozens of powerful, high-profile listing publishers, nationally and internationally. Whether you have one location or dozens, it’s the perfect way to make your business easy to find while saving you lots of time and money.

It’s hard to overstate what kind of marketing effect the right exposure can have on a business that relies on local companies. Even if you were able to maintain a handful of profiles on your own, there’s no guarantee that the sites you choose would match up to the ones your next great customer wants to use. By making sure your business is easy to find in all the major apps and directories, you’re ensuring that your company will be hard for anyone who’s interested to miss.

Get Started With Business Listing Management Today

There are thousands and thousands of buyers out there waiting to find you, and lots of business that’s ready to be won. Now we are making it easier and more affordable than ever for you to ensure your business information stays current, correct, and visible. You could play hide and seek with your customers, but why not have them coming to you instead?

Contact WebRevelation today to learn more about our partnership with Yext and what it means for your business listings and online reviews.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : business listings , online profile

How to Claim Your Google Maps Location (and Why You Definitely Need to)

Posted Wed, November 26, 2014 by Julie Short

If you’re over the age of 20, you can undoubtedly remember a time when looking for a business in your area meant turning to your local Yellow Pages directory or seeking the advice of a neighbor.

In the past few years, Google Maps (along with the spread of web-ready smartphones and tablets) has changed all of that drastically. Most of us wouldn’t dream of turning to an out-of-date print directory anymore: We simply go to the world’s largest – and smartest – search engine to find what we’re looking for, whether it’s down the street or across the globe.

That’s incredibly convenient for users and shoppers, but it also underscores just how important Google maps is for businesses. After all, if you aren’t visible on the most popular referral network of all time, then you’re probably missing out on a big chunk of business that’s there to be won.

So, having told you exactly why it’s so important to be represented on Google Maps, let’s take a look at what you have to do to claim your location:

The first thing you have to do is create a Google account for your business. This can literally be done in seconds by going here, but we encourage you to pair your listing with a Google+ profile complete with a logo, photos, a link to your website, and anything else you can add. That way, interested customers can see additional information, such as photos and star ratings, that can go a long way toward convincing them to try you out.

In many cases, you’ll find Google already has a listing for your business because it’s gotten your address, phone number, and other information from elsewhere on the web. Either way, it’s critically important that you enter in an accurate street address.

Add any details that are missing. Your Google business account works, in many ways, like those old Yellow Page ads did. That means you can add a company description, link to your website, videos, hours of operation, and other details. These will all become part of your listing and will be displayed when searchers click on your location to find more information.

Photos of your location are especially helpful, particularly if you have other buildings and businesses around you, since they can assist people who are trying to find you from the street.

Submit your listing for review. In most cases, your Google business listing should go live within a couple of days at most. However, you may have to clarify details or add more information if you have multiple locations, another nearby business with similar name, or other issues that might cause confusion.

Because it’s so easy to add your Google business listing and claim your location on Google Maps – and because the marketing impact can be so powerful – it’s something you should do right now if you haven’t already. There aren’t many better, faster, or more cost-effective ways to win new customers in your area.

Looking for a web design and Internet marketing team that wants to help your business grow and not just pad their own bottom line? Call WebRevelation in San Antonio, Dallas and Oklahoma City today.

Posted in : Business Strategy , Online Profile Management , Website Content | 
Tags : googlemaps , business listings

Are Old Ideas Holding You Back From a New Level of Efficiency?

Posted Wed, September 3, 2014 by Julie Short

Despite the fact that we live in a so-called "digital age," there are a surprising number of companies holding on to very old ideas and ways of doing things. In fact, some are even using newer technologies without truly taking advantage of them – something akin to using your laptop computer as a paperweight.

Obviously, we're exaggerating just a little bit, but it isn't unusual for otherwise successful businesses to be using backward processes, especially in the field of manufacturing, where many of our best clients do their work. Instead of embracing tools like CRM software, inventory control packages, logistics platforms, and custom mobile apps, they are clinging to spreadsheets, telephone calls, and other similarly outdated processes.

Why is it that they are fighting change, when they could be enjoying benefits like bigger sales, lower costs, and faster delivery times?

Although many companies would say they aren't ready to make changes, the answers often lie in the psychology of an organization, or the mindset of its executive team, rather than any true limitations of the hardware or software they could be using. That's understandable, but it's also something that's easy to fix. 

Here are a few of the common issues we help companies with, along with a couple quick thoughts on each:

Clinging to old habits. When it comes down to it, a lot of people don't like learning to do new things, or dealing with change at all. What usually happens, though, once we show them how much time and money can be saved by doing things a smarter way, is that our clients can't remember how they ever got along without the new tools and ideas.

A general resistance to change. This involves the same kind of thinking, but in an organizational sense. If things have always been relatively successful working a certain way, why change? The answer is that doing something successfully doesn't mean you can't do it better, or with less time, expense, and stress.

Personnel bottlenecks. Occasionally, we have clients who would like to try to do things differently, but can't get permission from a key executive or decision-maker. Again, the reasons for putting off change are usually valid, but a thoughtful proposal and demonstration are usually enough to let them give our way a try.

The blame game. Conversely, change is sometimes slowed by the worry that, if the new methods don't work out, the person responsible for bringing the idea up (or making the final decision) are going to be blamed. But, that ignores the reality that they can also receive credit for taking the initiative, and could receive even more blame later if they didn't take advantage of an opportunity to help the organization.

If your company isn’t getting enough from technology, right now is the perfect time to decide to change things, become more efficient, and move forward. Call or email the WebRevelation team today and let us show you how a few simple cost-effective shifts in the way you do business can make all the difference.

Posted in : Business Strategy | 
Tags : business strategy

The Catch-22 of Small Business Web Design

Posted Wed, July 16, 2014 by Julie Short

Small businesses often face an interesting marketing dilemma: Customers really like working with them on the one hand, but love the convenience and low prices that big, well-known chains and corporations can offer on the other.

The Internet can balance things out a little bit, but there's no question that the larger players in any industry almost always have a distinct advantage when it comes to marketing themselves. How can you, as a small business owner or manager, take advantage of the fact that the public is on your side and attract new customers in a cost-effective way?

Here are a handful of easy-to-follow web design tips that can help you do just that:

Simplify everything. For all of their great design features and functionalities, buyers don't necessarily love the complexity of big websites. If you can keep your web presence simple and straightforward – showing visitors what you do and why they should work with you – you'll be more likely to get new buyers to give you a try.

Allow for easy ordering and inquiries. The more hoops someone has to jump through to do business with your company, the easier it is for them to decide to just stick with their existing source or vendor (often a bigger business). Make it as easy as possible to open an account, place an order, or contact your company directly if needed.

Provide lots of info. Don't make visitors guess about what they're in for if they place an order with your company. Give them lots of information that tells them what will happen, how much they'll be charged and when, what sort of questions they'll have to answer, and so on. This is another way to reduce the barriers (real or imagined) that could stop someone from working with you.

Give rock-solid guarantees. With offers like a "money-back guarantee," customers have little to risk when it comes to deciding whether or not to give you a try. As a smaller business, you should know exactly how good your products and services are. Advertise that, and then don't be afraid to stand behind what you sell.

Be friendly and personal. Lots of small business owners like to hide the fact that they’re small. While that's sometimes wise, you can sometimes make a better impression by highlighting your personal touch. The most obvious way to do this is by including a little bit of personal or biographical information on your website. When people know and like you, they want to help you succeed – something few people will ever say or feel about a bigger business.

Having a small business might not always seem like an advantage, but it certainly can be. The fact that so many people like to root for the "little guy," especially when it comes to spending their money, is a powerful factor in your favor. Set up your small business website in the right way, and you can tilt the odds of winning new customers into your favor.

Need help with a new website for your business? Contact the team at WebRevelation today by calling 817-283-3324.

Posted in : Websites , Website Content , Tips and Tricks | 
Tags : small business , websites , tips

Social Media Marketing: Essential and Within Reach for Small Business

Posted Wed, March 26, 2014 by Julie Short

Social media is here to stay, and thinking that it is just for making social connections may be a big mistake if you are a small business owner. A 2011 Nielsen report states that, “70% of active online adult social networkers shop online…12% more likely than the average adult internet user”.  The importance of social media for small business owners seems clear, so why might they shy away from being intentional regarding the use of social media? More importantly, as a small business owner, is there something more you should be doing?

Reason #1: Not Having a Plan
Many small business owners have gone at it haphazardly. They have tried to target everyone indiscriminately and ended up recruiting nobody, or they may not have known the most effective approaches, such as optimizing SEO strategies and selecting one or more platforms for their campaigns.

Solution: Hire a marketing firm to implement a social media campaign that can give the best results for the amount of money and effort invested.

Reason #2: Not Having the Time
Small business owners are working long hours already, and they may feel that they are unable to dedicate the additional hours necessary to implement an effective social media strategy. They may not realize that long hours are not necessary to see dividends in a social media campaign.

Solution: Strategize to create a targeted campaign that requires minimal hands-on work. A professional social media marketing company can assist with the initial launch of the campaign and then leave the small business owner with only small amounts of maintenance necessary as time passes. The use of local online directories allows customers to promote small businesses without too much effort or time on the part of the owner.

Reason #3: Thinking it Unnecessary
They may think that social media is optional and that they can continue growing their businesses without it. They may be unaware of the role and the possibilities of successful social media usage.

Solution: Research….look for case studies of small businesses that have implemented a social media strategy with positive results. They should see convincing data on the increase in sales or profits after the use of social media compared to before. In addition, small business owners will benefit greatly by becoming educated and aware of the implications of a social media focus…success might not be measured by direct sales only, but by an improved reputation and/or increased referrals.

Reason #4: Not Knowing How
Small business owners are likely talented experts in their own fields, but caterers, tailors, consultants, and printers etc. may have little or no knowledge of the impact or possibilities of social media as a viable business tool: and once they have become aware of it…may not know where to begin.

Solution: Get Help…You do not have to be a computer expert to implement an effective Social Media campaign, however, consulting with an experienced and knowledgeable Social Media Marketing (SMM) specialist can provide you with feasible ideas for simple but effective campaigns. There is no need to allow any of these reasons to prevent you from capitalizing on the opportunities that may be yours in the ever expanding world of Social Media.


Posted in : SEO/SMO/SMM | 
Tags : SMM , social media , small business

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