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Blog - Business Listings

 

Are You Playing Hide and Seek With Your Customers?

Posted Thu, February 19, 2015 by Julie Short

As the web has gotten bigger and bigger, the need for targeted, focused, and (sometimes) geographic-specific communities has increased.

There is an almost infinite amount of information online, but the majority isn’t always relevant. That’s especially true when it comes to the search for local businesses and vendors – you don’t want to find everyone, just the matches that make sense for your need and area.

For customers, the easy answer is to turn to websites like Yelp, YP (formerly yellow pages), and Foursquare, which sort profiles by interest and geography. For marketers, however, things get a little tougher. Businesses desperately need to be represented on these websites, but don’t always have the time and expertise to properly upload a profile, much less keep it current.

So how do you bridge that gap and keep your business visible without spending all your time entering information and looking for reviews? We might just have the perfect answer for you…

Introducing Your Business Listing Management Solution

At WebRevelation, we’ve been encouraging our clients to find and use every business listing outlet they can, knowing that maintaining the effort was a big challenge for business owners and managers.

In an effort to alleviate that challenge, we’ve partnered with Yext, a service that allows us to upload, update, and maintain your current local listing with dozens of powerful, high-profile listing publishers, nationally and internationally. Whether you have one location or dozens, it’s the perfect way to make your business easy to find while saving you lots of time and money.

It’s hard to overstate what kind of marketing effect the right exposure can have on a business that relies on local companies. Even if you were able to maintain a handful of profiles on your own, there’s no guarantee that the sites you choose would match up to the ones your next great customer wants to use. By making sure your business is easy to find in all the major apps and directories, you’re ensuring that your company will be hard for anyone who’s interested to miss.

Get Started With Business Listing Management Today

There are thousands and thousands of buyers out there waiting to find you, and lots of business that’s ready to be won. Now we are making it easier and more affordable than ever for you to ensure your business information stays current, correct, and visible. You could play hide and seek with your customers, but why not have them coming to you instead?

Contact WebRevelation today to learn more about our partnership with Yext and what it means for your business listings and online reviews.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : business listings , online profile


How to Claim Your Google Maps Location (and Why You Definitely Need to)

Posted Wed, November 26, 2014 by Julie Short

If you’re over the age of 20, you can undoubtedly remember a time when looking for a business in your area meant turning to your local Yellow Pages directory or seeking the advice of a neighbor.

In the past few years, Google Maps (along with the spread of web-ready smartphones and tablets) has changed all of that drastically. Most of us wouldn’t dream of turning to an out-of-date print directory anymore: We simply go to the world’s largest – and smartest – search engine to find what we’re looking for, whether it’s down the street or across the globe.

That’s incredibly convenient for users and shoppers, but it also underscores just how important Google maps is for businesses. After all, if you aren’t visible on the most popular referral network of all time, then you’re probably missing out on a big chunk of business that’s there to be won.

So, having told you exactly why it’s so important to be represented on Google Maps, let’s take a look at what you have to do to claim your location:

The first thing you have to do is create a Google account for your business. This can literally be done in seconds by going here, but we encourage you to pair your listing with a Google+ profile complete with a logo, photos, a link to your website, and anything else you can add. That way, interested customers can see additional information, such as photos and star ratings, that can go a long way toward convincing them to try you out.

In many cases, you’ll find Google already has a listing for your business because it’s gotten your address, phone number, and other information from elsewhere on the web. Either way, it’s critically important that you enter in an accurate street address.

Add any details that are missing. Your Google business account works, in many ways, like those old Yellow Page ads did. That means you can add a company description, link to your website, videos, hours of operation, and other details. These will all become part of your listing and will be displayed when searchers click on your location to find more information.

Photos of your location are especially helpful, particularly if you have other buildings and businesses around you, since they can assist people who are trying to find you from the street.

Submit your listing for review. In most cases, your Google business listing should go live within a couple of days at most. However, you may have to clarify details or add more information if you have multiple locations, another nearby business with similar name, or other issues that might cause confusion.

Because it’s so easy to add your Google business listing and claim your location on Google Maps – and because the marketing impact can be so powerful – it’s something you should do right now if you haven’t already. There aren’t many better, faster, or more cost-effective ways to win new customers in your area.

Looking for a web design and Internet marketing team that wants to help your business grow and not just pad their own bottom line? Call WebRevelation in San Antonio, Dallas and Oklahoma City today.

Posted in : Business Strategy , Online Profile Management , Website Content | 
Tags : googlemaps , business listings


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