Tag Archives: content

It used to be expected that visiting a doctor, dentist, or the medical practice meant arriving very early to an appointment and filling out endless forms before you could be seen. Now, most physicians are rapidly moving to online medical intake forms. The...

Typically, when web designers and online marketing gurus talk about “optimizing content,” it’s in the context of adding keywords and links to a page, or perhaps pursing up a blog post. It’s almost always implied that the goal is to improve your se...

Whether you are building a new B2B website or updating your current site, figuring out what should go on the home page is often the hardest part. The days of keyword stuffing the home page to get it ranked by Google are long gone. Today’s home page shou...

Lately, we’ve been sharing some of the benefits of custom content management systems. First, we looked at three specific functionalities that are easier to achieve with the CMS than they are with WordPress and similar platforms; then, we looked at ad...

Your website should never be a finished product. Your business is constantly changing and evolving and so should the content on your website. The entire site design doesn’t need to change regularly, but it’s necessary to regularly update the meat o...

In the third post of our blog marketing series, we want to show you what happens when you continually add fresh content to your blog, make sure it’s search-optimized, and start to develop a following. Many marketers tend to (mistaken...