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Three Ways to Keep Customers Coming Back Time and Time Again

Posted Wed, June 18, 2014 by Julie Short

Getting new customers is great, but unless your business is starting from scratch, keeping your existing ones is more important.

It's not difficult to see why: Repeat customers tend to place the biggest orders and buy the most services, are the ones who refer you to other customers just like them (shortening the sales process at the same time), and cost you the least to market to.

When you can keep them happy, you'll have a stable source of revenue that you can count on from one month to the next. When you can't, you'll always find yourself churning through marketing campaigns and digging around for new business.

So, how do you keep hold of your best customers and make sure they come back time and time again? Obviously, having great products or services, pricing fairly, and being known for customer service are good first steps. Beyond that, here are a few things you can do to tilt the odds in your favor:

1. Know, understand, and anticipate their needs. In most markets and industries, people can turn lots of places to get what they want or need. If you can save them time and energy, though, by understanding their buying motivations and anticipating their needs even before they realize them, you'll be rewarded with lots of repeat business.

2. Show them that working with you is safe. Adding things like online transaction verification, good customer reviews, and a number of different local and industry association memberships is a good way to build trust. And of course, being known for providing five-star customer service helps, too. What you really want is for buyers to know that working with you is as safe as it possibly could be.

3. Use the power of extras and freebies. There are hundreds of ways to reward loyal customers – from birthday cards to coupons and freebies for big purchases – and each of them has value. The idea is to find something that's convenient and meaningful to your buyers and then make sure they get enrolled. Remember, these people are the best friend your business can have, so make sure to treat them appropriately.

As you probably noticed, the most important point about keeping existing customers is simply putting their needs and concerns first. That's a simple idea, but one that's likely to pay dividends again and again.

Looking for creative ways to improve your bottom line with stronger marketing? Contact WebRevelation today and ask for a free consultation.

 

Posted in : Business Strategy , Tips and Tricks | 
Tags : customer , loyalty


Your Reputation is at Stake!

Posted Wed, October 24, 2012 by Julie Short

I recently met a business owner who asked me to review his website. If I had just randomly run across his website without meeting him, I would have thought he was out of business!

A contact (who isn't in the web development business) said that YELLOW PAGES are obsolete, if you don't have a website people won't do business with you!! 
 
You - SMART BUSINESS OWNER - require 
Professional employee attire
Clean and Organized Store front
Top-of-the line customer service
 
But you may be OVERLOOKING that your website is the first impression of your business!  
It is where the reputation starts, and it could be your SALES COFFIN.

•Has it been updated in the last 3 years?

•Does it fit wide screen monitors?
•Is the navigation easy to use?
 
Want to simple tool to fully evaluate your website? Use this easy tool Should Your Website be Fired?
 
Let me light the fire even further.  
Standard websites are NOT mobile websites.  
 
Mobile websites are websites designed specifically for smart phones and tablets.  
6 billlion smart phone users at the end of 2011!  
And their expectations are astronomical!  
( See the Mobile Content - Useage & Expectations graphic  for these details)
 
Google believes that your SUCESS IN MOBILE (websites) will determine the FUTURE OF YOUR BUSINESS! (Google Mobile Playbook
 
40% of smart phone users have turned to a competitor’s site after a bad mobile experience. 
 
 
There is an on-going war with changing consumer preferences, and if you do not keep up with it, 
your reputation will be eaten alive.  I would prefer not to attend your business’ funeral!!!
 
 
 
 

 

Posted in : Online Profile Management | 
Tags : The Mobile Playbook , Google , mobile , mobile content , mobile usage , mobile expectations , customer service , store front , reputation ,


Pinterest Baby Step #3 - What Boards to Have

Posted Wed, September 5, 2012 by Julie Short
Dear friends, please let me remind you before getting overwhelmed that baby steps will get you to the bus of success without requiring a Cerebral Enhance-o-tron, causing trauma to your brain or your friends around you.  
So as we step off this ledge into the vastness of pinning, we must pause and put our thinker caps on.  To keep in line with the Baby Steps, we want to come up with only 3 boards.  The goal of these boards would fall in line of one of these 3 life-changing questions:
1. What would be interesting to my clients?
2. What expresses the heart of my business?
3. What would be valuable for my clients to have links to?
Simple examples of this:
Real Simple Magazine - gives creative, practical, & inspiring solutions that make life easier.
Boards – Daily Thoughts & Inspirations, New Uses for Old Things, & Easy Decorating ideas
Whole Foods Market- world’s leader in natural & organic foods
Boards – Who wants dinner?!, Eat your Veggies, How Does Your Garden Grow
GE – General Electric- Pinning things that inspire us to build, power, move and cure the world. 
Boards – Pinspire, Hey Girl, and That’s Genius
 
So if you still are following along HERE, these boards may not make the most sense unless you read the images associated with them.  Pinspire encourages pinners to create their own board in honor of their cancer journey and then share the board with them.  GE chooses a board to feature each week.  This board topic lines up with GE’s mission to cure the world AND it creates a sharing environment with their followers.  Well played GE, well played!
  
So with all of this inspiration, I’ve come up with the 3 beginning boards for WebRevelation:
  1. Entrepreneur Motivation - as most of our clients are small to medium sized business owners, and who doesn’t need an added dose of COURAGE.
  2. Social Media – this has to do with what is a point of interest for our clients as all of them are online and have at least heard the distant rumbling of the social marketing herd.
  3. Customer Appreciation Gifts – as a business owner giving creative gifts to your clients is a PASSION of mine, so I want to share all of the goodies that I find.  Not only that, but I’ll be able to post items from our own clients to this board which does in turn create cross traffic for us.
May the creative force of Calvin and Hobbes be with you as you create your new board.  Follow ours to see the baby steps in progress and come back to my blog for Pinterest Baby Step #4 – Your Profile.
Posted in : Tips and Tricks | 
Tags : Entrepreneur Motivation , Social Media , Customer Appreciation Gifts , Whole Foods , Real Simple , General Electric


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