You don't have to look very far these days to find an e-commerce platform that claims to do everything you need and more, right off the shelf. But, despite their high prices and impressive feature list, most will require some degree of customization and specialty programming (and possibly a lot of it) before they'll work predictably on your e-commerce site, much less give you the features you thought you were paying for.
In other words, there are a number of reasons you might not want an off-the-shelf e-commerce package, and certainly not to invest in one without the help of a custom e-commerce programming team on your side.
In fact, when you work with online retailing experts for your e-commerce package, you gain a number of advantages that you can’t get with off-the-shelf systems, such as:
E-commerce platforms built just for you. Not only do off-the-shelf e-commerce platforms often have to be customized, but they may also have features or functions you don't want or need. Extra functionality might sound like a good thing, until you realize that the extraneous code can cause lots of problems, contain pieces that hackers can exploit, and even crash your online store.
Advanced marketing capabilities structured around your campaigns. Do you have some online marketing features that are especially important to your online store? Why not have an e-commerce platform that is built around those, rather than generic e-commerce campaigns?
Automated order processing and fulfillment solutions. Depending on how you source or manufacture your products, automated order processing and fulfillment could save you tens of thousands of dollars each year, and allow for faster, more reliable delivery to customers.
Specialized pricing and discount controls. Many e-commerce platforms only allow set pricing schedules and tax calculations. With a custom (or customized) platform, however, you can set prices anyway you wish.
Detailed e-commerce reports. Although most standard e-commerce platforms do a good job of generating reports, your customized package can make the process of generating the ones you need faster.
Dedicated e-commerce support. This is perhaps the biggest benefit. Anyone who has tried to find specialized answers from their e-commerce package provider already knows how frustrating it can be to wait while the problem or issue costs you money every hour. With a customized e-commerce package, support is never farther away than your dedicated e-commerce development team.
A lot of e-commerce platform developers want you to think that you're getting a great deal, and an all-in-one solution, by buying their ready-made product. But, as lots of entrepreneurs and online store owners have found, you almost always end up paying for custom programming customization one way or another. Why not have the right team on your side from the start, helping you to choose the package and/or features that fit your needs?
Call WebRevelation today at 817-283-3324 to see why we've become your top choice for e-commerce design and support.
WebRevelation today and let us show you how we use specialized programming and design to help our clients sell more while keeping costs low.