817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog - Effective Blogging

 

How to Make the Most of Your Business Blog

Posted Thu, September 3, 2015 by Julie Short

In a recent post, we reminded readers and clients that blogging isn’t dead… if anything, it’s more important than ever to your search engine optimization and Internet marketing efforts.

However, a lot of businesses aren’t using their blogs as effectively as they could be. Part of the reason might be because blogging isn’t a cutting-edge topic anymore, the way social media and mobile marketing is. That’s true, but it doesn’t take away from the importance of a healthy blog.

The other reason probably has to do with the fact that a lot of companies simply don’t know how to make the most of their blogs. That’s understandable, but it’s not enough reason to give up. Today, we are going to give you some easy tips that can help you get the biggest marketing impact from your company’s blog…

Post Regularly – having a blog won’t do anything for you if you don’t regularly post new content. At a minimum, you should be adding new articles once or twice a week; even more often is preferable. That signals to readers – and search engines – that you are an ongoing and current source of new ideas.

Sell Ideas, Not Products – speaking of ideas, the focus of your blog should be on advice, insights, and concepts. Once you have someone’s attention, you can get them interested in what you have to offer. Begin your posts with a marketing pitch, however, and you’ll quickly lose the attention of readers.

Share More Than Text – most of your blog posts will probably be written, of course, but don’t forget that you can use images, video, and even audio or custom graphics to explain or accompany an idea. Visual content is great because it’s easy to understand, not to mention share over social networks.

Promote Your Blog Via Social Media – social media and blogging go hand-in-hand. When you add a new post to your website, make sure you’re promoting it via Facebook, Twitter, and Google +. That helps drive traffic to your blog and provide value to those who are following you on social channels.

Invite Feedback – posting to your blog isn’t just about spreading your thoughts, it’s also about getting feedback from readers. So, make sure to enable comments and invite visitors to submit their own thoughts. If you get lots of lively discussion moving back and forth, you’ll have the basis for plenty of future topics.

Learn From Your Best Posts and Ideas – like most things in life, 80% of your blog comments and traffic will come from 20% of your posts. So, if you hit on a winning idea or concept, feel free to revisit it, update the thought, or generate a related post. The spin-off article you come up with might be even more popular.

Your blog can be a source of new information, a hub of social activity, and the centerpiece of your search engine optimization plan. Are you getting the right kinds of results from your posts? If not, it’s time to put these tips to work on your website.

Posted in : Website Content , SEO/SMO/SMM , Business Strategy , Blogging | 
Tags : blogging , effective blogging , blogging tips


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
manufacturing websites manufacturing software mobile traffic mobile user mobile friendly twitter seo search engines google places klyde warren park dallas food festival smm marketing business in texas texas opportunities oil and gas context authority google password safety passwords website design navigation search engine marketing cms custom cms easier content management updated website website trends improved websites content mobile tips linkedin networking social media leads online security security webapps affordable custom mobile website email pop imap mobile apps attracting customers content management seo for blogs blogging dallas bluebell lessons web conversion website professional website web applications web design making linkedin count web browswers mobile app website traffic increase traffic website visits custom online application google change ecommerce
Quicksearch
Email Signup  


Testimonials
I wanted to tell you how much we appreciate WebRevelation.  You deployed a p...
I highly recommend WebRevelation and managing partner Julie Short. Julie has alw...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324