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Blog - Email Marketing

 

Why Email Marketing Works (and Why So Many Businesses Struggle With It)

Posted Mon, January 4, 2016 by Julie Short

Even in this age of social media, mobile marketing, and search engine optimization, reaching your best customer through his or her inbox – in the form of a targeted and well-crafted email newsletter – is still the fastest and most reliable way to grow your sales over time.

Why Email Marketing Is Profitable

Email newsletters might not be flashy, but they just work. Here are just a few of the best reasons why:

  • If you have a properly identified and segmented list, your email newsletter can be incredibly targeted. Pair the right message with the right audience, and you’ll achieve high click-through rates.
  • Email newsletters can be combined with high-impact offers and landing pages for time-sensitive campaigns. That means you can take advantage of a trend or event your customer’s already thinking about, and then track the results in real time.
  • Email marketing is incredibly cost-effective. For a fraction of what you’d spend on PPC ads or organic search engine optimization, you can reach thousands of potential buyers in an instant.
  • Sending strong email letters reinforces your sales and branding messages over time as recipients become more and more familiar with your business.

In truth, we could go on and on and give you even more benefits of email marketing. But despite the fact that it works, and works well, there are lots of businesses who are seeing declining returns or have given up on their email newsletters altogether.

How can that be?

Why Businesses Struggle With Email

The answer almost always comes down to one of two things: Either their email marketing campaigns are poorly executed or they aren’t sending targeted messages often enough to stay on top of their customers’ minds. In other words, good email marketing works even when you aren’t sending messages because buyers are aware of you; that can’t happen, though, if you aren’t contacting them regularly.

If you haven’t been getting the kind of impact from your email newsletter that you are expecting, we might have the answer you’ve been waiting for – WebRevelation email marketing management.

Posted in : SEO/SMO/SMM , Email Marketing | 
Tags : email marketing


Should you be doing Email marketing in 2014?

Posted Wed, February 12, 2014 by Julie Short


With the rise of social media and mobile marketing, email marketing can often times be forgotten. Does that mean this strategy is dying? No way. In fact, if you haven’t been doing email marketing before 2014, you have definitely lost out on some prime business opportunities.

Don’t you worry, 2014 is here and you still have time to hop on the nostalgia-ridden bandwagon that is email marketing.


Still feeling skeptical? Here’s some information that should help ease you into the idea that email marketing still exists: According to last year’s Econsultancy/Adestra Email Marketing Census, 55% of all company respondents attributed more than 10% of their total sales to email marketing, while 18% of respondents attributed over 30% of their total sales to email marketing! Those stats show the value and importance that still exists in email marketing.


The problem that most people run into when it comes to email marketing is figuring out the ins and outs that really make this strategy successful, such as: Choosing the best subject line, picking what types of offers to send and learning when the best time of day to send emails is. Did you know that the most active period for email opening is between 2pm and 5pm? Were you aware that Tuesday and Thursday are the busiest days in terms of email volume? These are facts that Mail Chimp discovered after analyzing more than a billion emails to identify trends to benefit email marketing. So, like any other marketing strategy, you really need to know your audience before you can achieve optimal success.

Here are a couple of things to remember not to do:  

  • Do not send important emails between the hours of 10pm and 8am. This should be self-explanatory, but just to clarify: People are less likely to open emails when it’s time to wind down and go to sleep. Most people begin their work day at either 8am or 9am, so the likelihood of somebody opening an important email before 8am decreases significantly.
     
  • Do not send important emails on the weekend if you’re looking for an immediate response. Around 85% of all emails are sent and opened between Monday and Friday. The weekends are supposed to be stress free and relaxing! Even though checking email is becoming more and more of a mobile activity, the weekdays are still the best time to reach your audience.
     
  • Do not seem needy in your subject line. Mail Chimp analyzed the open rates for over 200 million emails and found that there were three phrases to absolutely avoid: Help, percent off, and reminder. These phrases have negative connotations that are associated with begging or offering something that might be too good to be true.


These are just a few standard rules to help you better understand what makes email marketing successful. At WebRevelation, we stay current on all studies and trends that are beneficial to our clients. Email marketing isn’t dead yet. Let us show you what you’ve been missing!

Posted in : Email Marketing | 
Tags : email marketing


Email Marketing: Getting More Email Signups from Your Website

Posted Wed, April 10, 2013 by Julie Short

An email database is an important marketing tool. A large database allows you to proactively communicate with a large number of your customers, but before you launch an email marketing campaign you’ve got to build the list. Your website is the easiest way to gather email addresses from interested parties. Be sure to convince people to want to subscribe to your emails. You have a better chance to retain them in the long run if they find value in your emails and chose to sign up.

Incentives
Once, I signed up for a company's newsletter for $1 off my bill every month. A lot of customers will connect with you for a small value. This value doesn’t have to be monetary, but most customers need an incentive to receive another brand email in their inbox. They are probably already receiving a lot of similar emails. Think long term. Signing up is half the battle. You want them to actually open your emails. Get creative and find an angle. Exchange with them something you have of value for their email address. This value could be exclusive, behind-the-scenes access or even exclusive coupons.

Regular Newsletter
Your goal isn’t only to build a giant email list. You only derive value from it if the people in your list care about what you send them. If they delete every email you send, your effort was a waste of time. A regular newsletter’s purpose is to maintain and boost long-term relationships with your subscribers. After a list is built, this is an opportunity to communicate, compel them to buy and continue to offer the value they initially signed up for.

Online Archive
Some subscribers want a preview of what they’re getting into before they commit. Maintain an online archive of past newsletters and email correspondence to let interested visitors see what they should expect in the future. If your newsletter or emails typically offer value, an online archive can help you grow your subscription list.

Multiple Signup Locations
Different people decide to commit at different points in the perusing process. You can’t know when a certain visitor will want to sign up. Place the form obviously on the web page. Make it easy for them to find a way to sign up without having to search for one specific page. Try integrating your value proposition into a “Hello Bar” and drive attention immediately to signing up. A “Hello Bar” is a small bar that stays fixed at the top of a page while you’re on a website.  

Give Them a Reason to Trust You
Most people are jaded by the bad practices of other brands, businesses and spammers. Provide your subscribers every assurance you aren’t one of those brands. Under your signup form or on a signup page, let them know how often you email out and what they should expect. Brands that email every day, especially frivolously, annoy the typical consumer. Provide a link to your privacy policy. This will tell people how you intend to use the information you’re collecting. Show subscribers you have nothing to hide, you will protect their private information and that you won’t share it with any third party.

Posted in : Email Marketing | 
Tags : email marketing , content


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