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What Google’s SSL Preference Means For You

Posted on October 6, 2016 by Julie Short
A few weeks ago, a spokesperson for Google made waves by confirming an idea web designers and SEO experts had begun to suspect: that the world’s most popular search engine will be using SSL connections as a search signal. In other words, websites wit...
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3 Things You Need to Know About Google’s April 21 Mobile Deadline

Posted on March 26, 2015 by Julie Short
One of the things that tends to frustrate business owners and marketers most about search engine optimization is that Google – which controls the lion’s share of search traffic in North America – tends to only hint at small changes before un...
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SEO 101: Semantic Search and the Evolution of SEO

Posted on December 24, 2014 by Julie Short
The deeper you get into search engine optimization, the harder it is to speak about specifics. This is partly because Google keeps its exact formulas and algorithms secret – we know that things like keywords and links are important to search engine r...
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SEO 101: Context and Authority

Posted on December 17, 2014
We’ve already covered a lot of ground in our SEO 101 series, explaining how Google uses small bits of automated software to scan and analyze websites, as well as what you can do to make your own pages easier to find and understand. When it ...
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SEO 101: Making Your Pages More Visible to Search Engines

Posted on December 10, 2014 by Julie Short
In the first part of our SEO 101 series, we looked at the way Google uses automated “spiders” to go through your site and decide what your content is actually about. That’s actually a fairly simple process, but it doesn’t tell the whole st...
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SEO 101: How Google “Sees” Your Website

Posted on December 3, 2014 by Julie Short
Every business owner or marketing manager knows it’s important to rank well on Google. By processing more than 2 billion search queries every day, it’s the one Internet marketing portal that can literally make or break your business overnight....
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