Most marketers don't necessarily know what unforgettable content looks like, or how it’s created, but they definitely know what it feels like. We've all come across an article, picture, video, or even an email that changed our perspective, moved us to action, or inspired us to forward what we have seen to a dozen other people.
So, why is it so hard to create that in our own marketing?
From our experience, there are really two issues. The first is that any piece of content can be hit or miss. What seems like a sure thing to you might not be well received by your customer base, and something you've come up with off the cuff could end up being wildly popular. The second issue is that most people aren't really sure what the ingredients for unforgettable content are.
We can’t necessarily help you in the first case. If you want to create great content, you'll probably have to experiment with lots of it. We can tell you what great content is made of, though. Here are a few things you need to consider:
Truly great content has to center on a popular topic. Popular simply means that the readers that matter to you care about it. In other words, all of your content doesn't have to center on pop culture or front-page news, but it does have to involve something that your buyers will read or think about.
It's important to create an emotional response with readers or viewers. Most effective content isn't strictly informational in nature; it also has an emotional edge or appeal to it. Get people to laugh, cry, or just take notice, and chances are you're off to a very good start.
Most great pieces of content have some entertainment value. While entertaining readers, viewers, or customers might not be the point of your content, it's not a bad idea to keep the entertainment value of your articles and posts in mind. Think of it this way: Jokes, drama, and visuals are like the sugar coating that helps your marketing medicine go down easier.
Some content is perfect just because it's timely. One easy way to make your content popular – and thereby more effective – is to tie it to something timely. Whether you look to the calendar or the news, you can probably search out something that can serve as a "hook" to tie your content to.
Every great piece of content needs a strong title and searchable keywords. No matter how great your articles and social posts are, it won't matter if readers and potential customers can’t find them, or if they aren't interested enough to check them out. You can't ignore titles and keywords, so work with them as long as you need to in order to get things right.
The great thing about these ingredients is that they give you a blueprint for creating lots of fantastic content again and again. That way, even the pieces that don't seem like big winners still end up contributing to the overall effectiveness of your Internet marketing plan and search engine optimization platform.
Most of us know great content when we see it… now you have a good plan to help you create it, too.
For help with business web design, search engine optimization, e-commerce, and so much more, contact the team at WebRevelation today by calling 817-283-3324.