Has your website fallen behind the times? Usually, when new clients talk to us about an “out-of-style” or “not-up-to-date” website, they’re thinking in terms of looks and layouts. What they may not realize is that the more important problems are behind the scenes – and that even a great-looking website may be missing a few key upgrades.
That might not sound like a big problem, but it’s important to remember that thousands of visitors will see your pages each and every year. If your website isn’t attracting as many of them as it could be or converting them into buyers, that’s a huge missed opportunity.
To give you a sense of what kinds of upgrades and improvements we are referring to, here are just a few of the trends that have become incredibly important over the last few years:
Responsive web designs. Responsive web designs change their alignment and appearance to fit laptop and desktop computers, as well as tablets, smartphones, and other mobile devices. If you want your website to be accessible by the tens of millions of mobile users, and don’t want to launch a separate website, responsive designs are the way to go.
Social media links and apps. Social media is no longer just about checking out vacation photos and cat memes. Buying recommendations, customer service, and a lot more can all be handled through social profiles. That’s why your site should be tied directly to Facebook, Twitter, and Google+ at a minimum.
Conversion rate optimization. This is the art and science of squeezing the maximum number of conversions out of the visits you get to your website. If you aren’t turning enough readers into buyers, then your bottom line is going to suffer (and your competitors will benefit).
Online video. Numerous studies have confirmed that online videos get more attention than text and static images do, and help convert visitors into leads and customers at a much higher rate. Plus, it’s easier and more affordable than ever before to add video clips to your website.
E-commerce and secure account maintenance. Letting buyers place orders and update their account details online doesn’t just make your website more convenient for them – it also helps you save time and money by freeing your staff up to do other things.
If your website is missing one or more of these features, it could be time for an update – regardless of how good you think it looks. Remember that it only takes a couple of years for your web presence to fall behind newer competitors. Luckily, fixing that is just a matter of calling WebRevelation in Dallas, San Antonio or Oklahoma City and letting us do the rest!