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Blog - Inbound Marketing

 

Inbound Marketing Part 2: The Ingredients of an Inbound Marketing Campaign

Posted Thu, March 12, 2015 by Julie Short

In the first post in this series, we explained the concept behind inbound marketing and showed why it’s becoming so prevalent in the digital age. Today, we want to follow up on that idea and give you a quick overview of what an actual working campaign might look like.

If you want to attract new leads, and have them contact you when they’re ready to take the next step, there are a few things you have to have in place:

Several Pathways to Attract Visitors to Your Website

Before your website can generate leads, it has to have traffic. In most cases, an inbound marketing campaign will begin with search engine optimization, or perhaps pay-per-click ads. However, you can also leverage social media networks, a blog, referrals, and even email marketing to drive visitors to your website.

If possible, you’ll want to have several sources of new visitors. That will ensure you’re not only getting a mix of visitors, but also that you don’t become too dependent on any one particular source.

A Sales Funnel That Converts Visitors into Leads and Leads into Customers

Once you have visitors coming to your website, you need a way to turn them into leads. The specific process will probably depend a lot on your business, the industry, and customer preferences. However, it’s very common to offer premiums and extras in exchange for contact information. For example, you might give out an e-book, DVD set, or free consultation through your website to anyone who is willing to sign up for your newsletter or attend an event.

What matters here is that you give people who are coming to your website a very good reason to learn more and take the next step. Eventually, that “next step” will involve making a purchase or meeting with a member of your team.

A Way to Nurture Contacts and Encourage Them to Keep Moving Forward

One great thing about inbound marketing is that it allows customers to move the process along at their own pace. Unfortunately, not all of them are going to be ready to take action and meet with you or complete a purchase right away. For that reason, you need to have some sort of follow-up system in place, such as an email newsletter or autoresponder for “cold” leads. Eventually, these contacts may come around and decide to work with you.

There is a lot more that goes into inbound marketing, of course, but you can’t design or implement a successful lead generation campaign without these ingredients. Are you ready to put them to work on your website?

Think inbound marketing could work for your business, or want to ask questions? Contact WebRevelation today and let us show you why so many companies turn to us when they need to see bottom-line improvements in sales and marketing.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , online marketing


Inbound Marketing Part 1: What It Is and Why You Need It

Posted Thu, March 5, 2015 by Julie Short

“If you need customers, go out and find them!”

This piece of general business advice has been given out – at various times, and in various ways – for decades, and maybe even centuries. The whole history of sales and marketing is essentially founded on the concept that it’s a company’s job to go out there and “beat the bushes” for new business as often as is necessary to stay in the black.

A funny thing has happened over the past couple of decades, though. This idea of going out and selling to people has begun to quietly fade away. With so much information and so many resources available on the Internet at all times, people have figured out how to get the products, services, and information they need all on their own.

They’ve become wary of being sold to. Instead they want to buy, based on their own research, when they feel ready to take the first step.

The job of the marketer, then, isn’t to go out and find customers, but to be easy for customers to find. That’s the essence of inbound marketing, and why it works so well over the Internet.

Why You’ll Love Inbound Marketing

The switch from traditional (or “outbound”) marketing to inbound marketing isn’t just a slight twist in wording – it’s a complete change in philosophy.

A lot of companies have trouble embracing it at first, but then they discover there are some powerful advantages:

  • First, that marketing to new customers (and the sales process in general) is much easier because you have interested clients or customers coming to you instead of the other way around.
  • That a lot of prospects will self-select, meaning they’ll have found the right product or service, and in the right price range, on their own before they contact your company. That means less time spent educating customers or haggling over prices.
  • Inbound marketing systems are more easily scalable. You can increase or decrease your efforts without having to hire and fire lots of new employees or spend non-refundable deposits on new advice.
  • And most importantly, inbound marketing is much more effective than outbound marketing in the digital age. It’s not just about improving your bottom line, but also keeping up with your competitors and your own business goals.


Inbound marketing isn’t so much a trend as it is a new way of doing business, and one that’s probably here to stay for companies and most industries. In part two, we’ll look at the essentials of an inbound marketing campaign.

To find out more, click through to the second post in the inbound marketing series or contact WebRevelation today and let us show you how we’ve been able to help businesses like yours to attract customers using cost-effective tactics and strategies.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , marketing , blogs , social media


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