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How to Get Your Employees Involved in Your LinkedIn Strategy

Posted Mon, May 2, 2016 by Julie Short

In the past few posts, we’ve been showing you how smart companies take advantage of their LinkedIn pages to promote themselves to prospects, recruit employees and vendors, and even stay in touch with the latest industry news and ideas.

To help round out the series, we’re going to show you one more way you can make the most of LinkedIn as a business owner or executive: by getting your employees involved.

A lot of people tend to think of LinkedIn as a pair of one-way streets, where companies are looking for new employees and individuals are trying to be hired. The reality, though, is that there are a number of things your employees can do that can help them grow your company’s social presence and enhance their own careers at the same time.

Here are just a few of the things you can encourage employees to do to help get the most from LinkedIn:

Get Your Employees to Fill in Their LinkedIn Profiles

Even though customers do business with your company, they probably interact with your employees. That means they’ll often enter their names in Google and check their credentials… sometimes before they ever decide to do business with you in the first place. When your employees have LinkedIn profiles that have been filled in, with the appropriate photos and endorsements, it makes your business seem more professional and increases your odds of winning new customers.

Encourage Your Team to Network for New Sales Opportunities

Although business owners, executives, and sales professionals tend to be the biggest “networkers” on LinkedIn, with the largest circles, you can encourage everyone on your team to meet potential clients online. In fact, this can often be a very effective strategy over the long run, since many decision-makers are leery of adding salespeople into their networks, but will readily accept invitations from employees in other parts of the company. Just be sure you don’t go with an approach that’s too sales-heavy, especially in the beginning of the relationship.

Offer Recruiting Opportunities to Your Staff

In the same way, you’ll probably be in charge of recruiting for your company, but there’s no reason your staff can’t help out and search through their own networks, too. In some areas or departments, they may actually be a better judge of new candidates than you are, and might relish the opportunity to do someone else a favor and bring in colleagues, classmates, and others that they’ve met through their professional life. If you have great employees, they probably know other people who would be a good fit for your team, too.

Show Your Employees How to Use LinkedIn to Grow as Professionals

In the last post in the series, we mentioned that not enough people take advantage of the forums and newsletter options found on LinkedIn. Be sure to show them to your employees. Doing so gives them fast, easy, and convenient access to new ideas. And of course, the more informed your team members are, the better they can do their jobs and the more positively they’ll feel about their career arc with your company.

Social media is largely driven by individual, person-to-person interactions. That includes you as a business owner or executive, of course, but it also means your campaigns will be more effective when all your employees are involved.

Thinking about expanding your social media marketing strategy and getting more from LinkedIn? Talk to the team at WebRevelation today and let us show you how we can help you make the most of this important platform.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : LinkedIn , LinkedIn for your employees


How to Use Your Company’s LinkedIn Page Effectively

Posted Thu, April 9, 2015 by Julie Short

As we detailed in a recent post about LinkedIn company profiles, there’s just no reason to ignore the most important aspect of your social media marketing plan. Once you have a strong LinkedIn profile for your business in place, however, how do you make the most of it?

Here at WebRevelation, we help our clients to connect with customers, colleagues, and vendors to grow their companies through social media. Here are a few quick ideas to help you get started with your own LinkedIn strategy:

Recruit Team Members

This is probably the most prevalent use of LinkedIn for companies, and the most obvious. Even so, we wouldn’t be doing our jobs if we neglected to tell you that there are literally millions of professionals out there just waiting to help your business – as full- or part-time employees, contractors, or even interns. If you need help with recruiting, LinkedIn makes a great first stop online.

Collect Endorsements

Word-of-mouth advertising is always more effective than your own marketing, and it doesn’t get any easier than grabbing endorsements and recommendations through LinkedIn. These online testimonials are great for showing new potential clients or customers what you can do, and they can be shared among contacts with a single mouse click.

Form Partnerships

Are there other professionals in businesses and industries related to yours that you can partner up with for the purposes of marketing, referrals, or just brainstorming? If so, LinkedIn might be the perfect forum for establishing, growing, and profiting from those kinds of relationships. You can think of LinkedIn as a giant networking event… and one that’s being attended by thousands of people who have specialties and connections that can benefit you.

Share (and See) New Thoughts and Ideas

Although many new users don’t realize it, LinkedIn has a number of forums and messaging groups where professionals and business owners can share thoughts with one another. This can be particularly valuable when you need to learn about a new aspect of your company, or when you want advice from someone who is seasoned in your industry but isn’t a direct competitor.

Build Brand Awareness

By making connections, gathering endorsements, and even publishing to LinkedIn’s newsletter – LinkedIn Pulse – you can build an online brand and reputation that prospects will recognize and respond to instantly. When it comes to generating referrals, and having them form the right impression of your business, LinkedIn can take you much farther than Facebook or Twitter.

These are great first steps, but they really just represent the tip of the iceberg when it comes to growing your business through LinkedIn. With a little practice, and the right advice, you might find that it opens up a whole new world of social media marketing to you and your team.

Need help making the most of your company’s LinkedIn page? Get in touch with WebRevelation today and let us show you how easy and affordable it is to get started!

Posted in : Business Strategy , Online Profile Management , SEO/SMO/SMM | 
Tags : LinkedIn , making LinkedIn count


Why Your Business Needs a Strong LinkedIn Page.

Posted Thu, April 2, 2015 by Julie Short

A few years ago, business owners, managers, and executives all collectively realized that social media marketing was an actual thing… and a thing that could lead to big rewards for the companies that embraced it and took the time to build a loyal following.

Not long after, they realized that LinkedIn could be the most important of all the social media sites.

In terms of pure, raw numbers, LinkedIn can’t compare with Facebook, Twitter, or the quickly growing Google+. But the roughly 350 million people who use LinkedIn are nothing to sneeze at. And more importantly, it’s the only social platform that’s devoted strictly to business and networking. So while there might not be 1 billion people on LinkedIn yet, the ones who are using it are there to do business, not trade family vacation photos.

That makes LinkedIn an extraordinarily valuable resource for companies of all sizes. To help you further understand what’s at stake, here are a few of the best reasons your business needs a strong LinkedIn page:

LinkedIn Profiles Are Highly Visible

Because it’s so popular, LinkedIn has a very high page rank with Google. That means, among other things, that it’s entirely possible your business’s LinkedIn profile will come up in searches for your company’s name before your actual website, or immediately after. Fill yours in with the right kind of info, and you give yourself an extra search engine optimization advantage at virtually no cost.

Your Best Prospects Are Using LinkedIn

We mentioned earlier that business people and professionals like using LinkedIn. What’s also important to note is that many of the people who use LinkedIn might ignore other social profiles. For example, many C-level executives are active on LinkedIn even though they don’t have the time to participate in Facebook or Twitter. So if you want to reach some of your best prospects through social media, this might be your only chance.

LinkedIn Is a Hub for New Connections and Ideas

LinkedIn has a number of features that make it useful for networking, finding new customers, and even sharing industry ideas. We’ll go into more depth in the coming articles, but the bottom line is that if you aren’t using LinkedIn, you’re putting yourself and your company at a disadvantage.

In the next two posts, we’ll show you how to make the most of your company’s LinkedIn page to network and generate new sales opportunities. In the meantime, though, if you haven’t been making the most of LinkedIn already, now is the perfect time to talk with a member of the WebRevelation team and let us show you how we can get you up and running on this crucial social network.

Posted in : SEO/SMO/SMM , Online Profile Management , Business Strategy | 
Tags : LinkedIn , networking , social media


How to Find and Approach New Clients on LinkedIn

Posted Wed, September 17, 2014 by Julie Short

When it comes to social media sites like Facebook and Twitter, most of us revert back to being like grade school children – first we seek out people we know, and then let things branch out naturally to make new friends and contacts. When it comes to LinkedIn, however, things can be a little tougher. 

For one thing, the site has a professional focus, which makes it feel more like a professional networking event than a cocktail party. And for another, the stakes can be higher. Although a lot of CEOs, executives, and other VIPs don't have time to use other social sites, most of them are on LinkedIn and involved in company or industry-related discussions.

So, how do you find and approach new prospects on LinkedIn? Here are a handful of steps to help you get started:

Begin with the familiar. As with most parts of social media, and your business life in general, it's a good idea to begin by thinking about who you already know that's on LinkedIn, and who they might know in return. In other words, see if you have contacts who can make introductions on your behalf.

Be visible in the right places. Your LinkedIn profile is important, but industry-related discussion groups can be your greatest sources of information. That's because you won't just be able to see who is posting and getting involved, but also what kinds of topics are on their minds.

Ask, listen, and learn. The more you ask questions and pay attention to others, the easier it will be to grow your network. Try not to dominate every discussion, or give endless sales pitches at every opportunity – others on LinkedIn will tune you out, or ban you from their groups altogether.

Introduce yourself carefully. When the time is right (which means you know who you want to approach, what company they are with, and how you can help them), try to add them to your connections and send a simple, benefit-centered note. Explain why you want to add them, and then what you hope to do for them or their company.

Take the next logical step. This could be a phone call, an online presentation, a face-to-face meeting, or something else altogether. The point is to take the relationship beyond LinkedIn if possible, so you can turn the contact into a genuine sales opportunity.

Networking and finding new prospects through LinkedIn isn't an instant process, but it's one that can be very important to you as a salesperson, executive, or business owner. Learn to make smart connections through the site and you just might be able to open accounts and create relationships that you wouldn't have been able to build anywhere else.

Posted in : Tips and Tricks | 
Tags : linkedin


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