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Rookie SEO Mistakes

Posted on April 28, 2011 by Jennifer Pointer
  Today, we're wrapping up our series on rookie mistakes in social networking, blogging, and now search engine optimization (SEO).  Shortly after becoming active online, either in social networking or blogging, most people realize they need to attract ...
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Smart Outbound Linking

Posted on February 10, 2011 by Jennifer Pointer
  Several months ago, we discussed the importance of inbound links, or "backlinks," to your search engine page rank.  We also discussed how to make your internal links work for you (like I'm doing in this paragraph).  Finally, we talked about how NOT ...
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Types of Blog Posts - Reviews, Lists, Links, Polls

Posted on May 4, 2010 by Jennifer Pointer
(Updated)   This week, we're reviewing some of the different types of blog posts.  Hopefully, this will give us all some fresh inspiration, and additional writing ideas.    Yesterday, we discussed the essay, which targets academics and is good for...
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Don't have time for good-ol' fashioned SEO? No problem! Do what President Obama does.

Posted on April 22, 2010
  Perhaps you've heard the name "Goldman Sachs," on the news lately, and that they are in trouble with the "SEC."  If you wanted more information about what was going on with this company, you may have searched online for news by searching Google for "...
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Make Your Internal Links Work for You - Keywords and Anchor Text

Posted on April 21, 2010 by Jennifer Pointer
  Earlier this week, we talked about how important internal links are for SEO, and how internal linking can increase reader retention.  Now, let's get specific, and discuss how to best use keywords in "anchor text."   The "anchor text," is the text...
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Make Your Internal Links Work for You - Keep your readers on your site longer.

Posted on April 20, 2010 by Jennifer Pointer
  Yesterday, we discussed what internal links are, and why they are important.  We mentioned that, internal links help you with reader retention and loyalty.  So, today, let's talk about how your internal links can encourage your readers to stick arou...
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