As we detailed in a recent post about LinkedIn company profiles, there’s just no reason to ignore the most important aspect of your social media marketing plan. Once you have a strong LinkedIn profile for your business in place, however, how do you make the most of it?
Here at WebRevelation, we help our clients to connect with customers, colleagues, and vendors to grow their companies through social media. Here are a few quick ideas to help you get started with your own LinkedIn strategy:
Recruit Team Members
This is probably the most prevalent use of LinkedIn for companies, and the most obvious. Even so, we wouldn’t be doing our jobs if we neglected to tell you that there are literally millions of professionals out there just waiting to help your business – as full- or part-time employees, contractors, or even interns. If you need help with recruiting, LinkedIn makes a great first stop online.
Word-of-mouth advertising is always more effective than your own marketing, and it doesn’t get any easier than grabbing endorsements and recommendations through LinkedIn. These online testimonials are great for showing new potential clients or customers what you can do, and they can be shared among contacts with a single mouse click.
Are there other professionals in businesses and industries related to yours that you can partner up with for the purposes of marketing, referrals, or just brainstorming? If so, LinkedIn might be the perfect forum for establishing, growing, and profiting from those kinds of relationships. You can think of LinkedIn as a giant networking event… and one that’s being attended by thousands of people who have specialties and connections that can benefit you.
Share (and See) New Thoughts and Ideas
Although many new users don’t realize it, LinkedIn has a number of forums and messaging groups where professionals and business owners can share thoughts with one another. This can be particularly valuable when you need to learn about a new aspect of your company, or when you want advice from someone who is seasoned in your industry but isn’t a direct competitor.
Build Brand Awareness
By making connections, gathering endorsements, and even publishing to LinkedIn’s newsletter – LinkedIn Pulse – you can build an online brand and reputation that prospects will recognize and respond to instantly. When it comes to generating referrals, and having them form the right impression of your business, LinkedIn can take you much farther than Facebook or Twitter.
These are great first steps, but they really just represent the tip of the iceberg when it comes to growing your business through LinkedIn. With a little practice, and the right advice, you might find that it opens up a whole new world of social media marketing to you and your team.
Need help making the most of your company’s LinkedIn page? Get in touch with WebRevelation today and let us show you how easy and affordable it is to get started!