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Why Customers Want ERP-Ready Manufacturers

Posted Thu, February 12, 2015 by Julie Short

Usually, when manufacturing clients come to us wanting to explore ERP packages, it's because they are interested in cutting costs, or want to keep a closer eye on supply chains and other details. But what about the other side of the bottom-line equation? Did you know that investing in the right ERP can help you gain more customers, too?

Although buyers might not ask your company for or about an ERP directly, that doesn't mean they don't want you to have one. That's because manufacturers that are taking advantage of enterprise resource planning can do more, do it more quickly, and at better prices. In other words, they become the kinds of businesses your best customers want to work with and order from.

To see why that might be, consider three important advantages from your customer’s point of view:

Speed is critical in choosing a manufacturer. In today's market, speed is every bit as important as price and quality. Margins might be tighter, but so are schedules. If you can reliably deliver products based on aggressive schedules, you become virtually priceless to buyers. That means they'll come back to you time and time again, and may even pay a premium to do so.

Cost competitiveness is changing everything. Of course, margins are getting tighter across every type of manufacturing market. By having more control over your supply chain, and real-time information about input prices, you can produce better, more accurate quotes for your customers. Staying competitive and profitable at the same time is always a winning strategy.

They want a manufacturer who can adjust to new conditions quickly. When delivery dates, quantities, and locations change, it's the manufacturer that is equipped with a strong ERP that's ready to step in and meet buyer needs. Your customers want a manufacturer they can count on… when you're taking advantage of the right ERP, it's easy to be the supplier of choice.

You already know that success in manufacturing is all about delivering the right product and service at the right price, and on the customer's schedule. A strong ERP platform helps you achieve all of those, which leads to increased customer loyalty and helps your profitability on every account.

To learn more about our ERP systems – and to see case studies that show how we have helped manufacturing companies just like yours – call or e-mail a member of our team and request a free consultation. It won't take long for us to show you why you shouldn't ignore this technology.

Posted in : ERP | 
Tags : erp , manufacturer


How to Grow Your Manufacturing Company Without Adding People or Equipment

Posted Mon, July 8, 2013 by Julie Short

Conventional wisdom says that growing your manufacturing operation requires bigger inputs – usually in the form of capital, labor, or new equipment. But, what if there was a way you could make your business "bigger," growing your profits right along with it, without any of those investments?

That's not an impossible scenario. By installing or upgrading an Enterprise Resource Planning (ERP) software package, you essentially get a bigger business than the one you have now, if only because you're getting more from the labor, cash, and equipment you already own.

In other words, an ERP system (which puts critical information about production schedules, input costs, supply  chain data, and more at your fingertips) makes every other part of your manufacturing operation more efficient. That means you can better manage costs, calendars, and even new customer opportunities in real-time.

Imagine having access to more detailed information about:

People and materials. When delivery deadlines are tight, you want to know which employees you need, where key inputs are located, and what kinds of potential problems might hold up delivery dates. Within ERP, you have full visibility of every important factor, so you can deal with any issues – even those relating to costs – before they become limiting problems.

Work and delivery schedules. In manufacturing, the "when" is just as important as the "where" or "how." That's why our advanced ERP systems feature detailed scheduling and forecasting options, so you can combine them with budgets, input lists, and other tools to make sure that times, locations, and finances all add up the way they should.

Bottlenecks and cost factors. Often, unexpected production bottlenecks end up being an anchor on your bottom-line performance, forcing you to give discounts and make other concessions because of delayed delivery dates. With the right ERP, you can anticipate virtually any kind of delay (sometimes even at the estimation and  proposal stage) to ensure on-time delivery or adjust your budget for accelerated production.

In any business, and especially manufacturing, you always get the biggest return on investment from optimizing what you already have, rather than purchasing more inputs. That's why our clients love ERP solutions that let them squeeze more efficiency from their operations without big investments and equipment, industrial space, etc.

To see firsthand how the right ERP can transform your manufacturing company – and your bottom line – call or e-mail a member of our team today and ask for a no-obligation demo of our packages.

Posted in : ERP | 
Tags : manufacturer , erp


4 Ways the Right ERP Solution Helps Your Company Save Money

Posted Mon, July 1, 2013 by Julie Short

If you are a manufacturer that isn't using Enterprise Resource Planning (ERP) – or you're using an ERP that's out of date – then you could be missing out on the chance to literally save millions of dollars. That's because these integrated software packages help you handle design, production, and customer interaction at every stage of the process, giving you more information, control, and flexibility than has ever been available to businesses at any time in history.

How does that translate into actual, bottom-line savings? Here are four of the most important ways:

1. By letting you produce better estimates. When you can see the prices, availability, and even location of inputs in real-time, you can better forecast production costs and schedules. That includes raw materials, components, inventories, and even people. Having a strong ERP packages is like having your finger on the pulse of every part of your business, and then being able to set prices accordingly. 

2. With more accurate financial planning. Your internal budgeting and accounting is every bit as important as the estimates and proposals you submit to customers. With integrated ERP financial features, you can examine things like revenue, supply chain costs, and even trends for expenses, so you can minimize waste at every step in the production process.

3. By removing production bottlenecks. When manufacturing isn't moving along as expected, it's going to cost you money. That's because delayed delivery dates and other unexpected setbacks lead to discounts, smaller orders, and other issues that reduce already-thin margins. The more of your own scheduled profits you can recoup, the less you give away unnecessarily.

4. With a better reputation in your market. Once you become known as a manufacturer who can meet tough deadlines and deliver a quality product on-time and within budget, your sales figures grow quickly. In other words, the capabilities that you get from the right ERP often translate into bigger sales and more sustainable accounts over time. Keeping customers happy is always the name of the game, and having the right information at your fingertips makes it a lot easier to achieve buyer satisfaction.

Whether you're a small manufacturer or a growing producer, it's vital that you have the best ERP technology on your side, and are taking advantage of all of its features. Why not call or e-mail us today to arrange for a free demo and consultation to see how our packages can help you save big money every quarter?

Posted in : ERP | 
Tags : EPR , manufacturer


Importance of Digital Marketing for Manufacturers

Posted Thu, March 14, 2013 by The HVAC Girl

Buyer behaviors and expectations are constantly evolving in this technology revolution. Sales is crucial to your manufacturing business. You might only work a certain amount of hours a day, but your website can be an available salesperson 24/7. The thought, effort and importance placed upon your physical salespersons should be applied to your website as well. Applying your business digitally is crucial to success.

Connecting Effectively with Your Audience
Just as technology is evolving, how we connect to our audience and target market changes all the time. For that reason, you can’t view your website as a finished product. Just the way a product is constantly improved for quality, cost and effectiveness, your website must be a consistent effort to improve how you reach your audience.

Prospects don’t call for information as often as they used to. The average prospect uses the Internet to research products and vendors. If your brand doesn’t already have a direct connection with a customer, the average consumer will turn to a search engine to find what they need. For this reason, it’s key to work with a web developer that builds a site optimized for search engines. Buyers expect to find a site with adequate, relevant information necessary to their purchasing decision. If you don’t meet meet a prospect’s expectations, they’ll just move on to your competitor.

Key Components of Digital Marketing to Buyers
A manufacturers website should effectively market to your economic, technical and user buyers. Economic buyers have veto power and are decision makers in companies involved in B2B sales. Technical buyers screen out vendors and brands to judge products on technical features. User buyers will personally or supervise use of the product. How do buyers interact digitally through the purchasing process? According to an Enquiro Research study, here’s the amount average buyers uses the Internet in the different phases of the purchasing process:

  • 95% of buyers use the Internet for awareness about a company or product.
  • 92% of buyers use the Internet to research a company or product.
  • 70% of technical buyers consult various online influencers during the negotiation phase of a sale.
  • 88.9% of technical buyers surveyed would go online for information during a purchasing decision.

Return on Your Investment
You can view your website as a machine. You should expect it to drive traffic, assist in converting prospects and measure results effectively. Search engine optimization (SEO) will help promote your site on search engines and drive traffic to it. An effective web developer will optimize your site for optimal search engine placement. When consumers search for keywords related to your business, they should be able to find your business.

Website functionality and content will help you retain business. In April 2010, Google started factoring in site speed into its web search ranking. Slow, poorly designed sites lead to a high bounce rate. To engage prospects, provide what they’re searching for. Provide online catalogs, product descriptions, searchable technical content, technical support and contact information. Be the first to easily answer their questions and you have a better chance to win their business.

Your website collects comprehensive analytics that enable you to better serve prospective customers. Your site analytics will measure sales and conversions, as well as how visitors arrived at and used your site. Understanding this information will help you continually work with your web developer to improve your site’s user experience. Find out how your website is marketing your manufacturing business by getting it evaluated.

Posted in : Websites | 
Tags : manufacturer websites


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