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4 Ways to Brand Yourself Online

Posted Fri, August 5, 2016 by Julie Short

The Business Dictionary defines branding as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.” 

Your company’s online presence has got to be an effective extension of the branding you’ve already created.

Here are 4 tips to improve your branding online. 

Decide on a handle and stick with it. 
People shouldn’t have to go on a scavenger hunt to find your Facebook page because you named it differently than your website. For example, if your business is called Okie-Built New Homes and your website references this exact name, all of your profiles won’t be able to match this phrasing. The name is too long for it to be your handle on some social media platforms. Your brand name is usually set in stone, so you’ll have to choose the next closest thing and make sure your brand’s full name is still located on the page. Your Twitter name might have to be @okiehomes, if that’s not already taken, then your name and about us section should contain your company’s full name so your profile easily appears when searched for. 

Be active as much as possible online. 
The more daily content you produce, the more visible your company will be digitally. This could be blogs, quick blurbs about things going on internally or directing people pertinent news going on in your field. This will help you spread your brand further and establish it as an authority in your field. One of the biggest components of branding is getting inside people’s minds. The more exposure you give your brand in front of web users, it increases the likelihood your brand will stick with them. 

Match the design and marketing strategy with the content.
The overall look and feel of your design should match the content you’re putting out there. If you’re a home builder, it would be strange to feature pictures of puppies on in your marketing material. Choose a color palette and stick to it. Colors, moods and images are easily remembered. 

Be deliberate and consistent with your phrasing. 
Make sure your content is designed around your core audience’s perceptions of your field. If you’re blogging for older professionals, newspaper-style blogs might fit for that audience. If you’re writing for people under middle age, try writing more informal, concise messages. Taglines aren’t mandatory for every business, but if you decide to introduce a tagline, don’t change it every other month. Your tagline should reinforce the message you want others to know about your company. 

Posted in : Online Profile Management | 
Tags : branding , marketing strategy


Why You Should Build an Online Community

Posted Thu, August 6, 2015 by Julie Short

When business owners start out with blogging, email newsletters, and social media, it’s usually because they want to market their companies and products or services.

But by thinking a little bit bigger and incorporating things like online forums, hangouts, discussion groups, and active common threads into these activities, you could do something even more powerful: build an online community.

Building an online community takes more time and work than simple marketing does, of course, but there are a number of reasons any business owner or executive should consider making the effort…

First: There are the Business Benefits

A popular website can be a great thing for your business, but building an online community – one that’s a hub of new posts and ideas, is even more powerful. That’s because all of that content draws in colleagues and new potential customers, and catapults your website to the top of Google’s search engine rankings. Plus, being at the front of a popular and growing online community naturally positions you as an expert in your field.

Then: There is the Potential for New Partnerships and Relationships

Sometimes, the best part about founding an online community isn’t the new sales it brings, but the partnerships and collaborations it inspires. That’s because you could suddenly find yourself meeting others in your industry, or in related fields, who can share ideas with you on growing your company or providing better service. These ideas can help your business grow in dozens of different ways, even if they don’t lead to a direct and immediate improvement in sales.

Finally: You Might Start Something Very Big

Like your business itself, the online community that you build could begin to pick up some momentum and grow into something spectacular. Remember that every major industry forum or social media group you’ve ever come across, even the biggest ones, were begun by someone who saw a need or opportunity. Why couldn’t your online community – built around your original vision – be the next big thing?

Just like any community, your online community could grow, take on a life of its own, and turn into something that’s bigger than you ever imagined. And even if it doesn’t, you’ll get a lot of marketing benefits from posting new content, finding others who can contribute smart ideas to your website, and becoming a source of information and advice.

When you’re looking for help with web design and Internet marketing, turn to WebRevelation in Dallas, San Antonio or Houston. We have the skills and expertise you need to help your business grow!

Posted in : Online Marketing , FYI , Business Strategy | 
Tags : marketing strategy , online marketing , build community , build online community , relationship marketing


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