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What the Right Mobile App Development Partner Can Do For You

Posted Wed, September 25, 2013 by Julie Short

With thousands of companies across America considering mobile app development projects to help generate sales and boost the bottom line, more and more of them are wondering how to find the right app designer… or even what exactly a good app developer actually does.

That's understandable. It's a very new field, and one that's growing so quickly that it's hard to keep track of different concepts, labels, and best practices. With that in mind, we'll begin by explaining that, in a basic sense, an app developer is usually a person or team who takes your idea, programs it into the right formats and languages, and gives you a finished piece of software that can be used on iPhones, iPads, Androids, and other mobile devices.

As with something like web design, however, there are a lot of different types of companies that can help you with app development – and a lot of different levels of service and value. So, rather than simply defining an app developer, let's look at a few other things that the right app development partner can do for you:

Assess your idea, the market, and your competition. A lot of business owners and executives want to rush an app to market, but that's not a wise approach. Your development partner can do a bit of research and see whether your idea is likely to succeed, and what kind of competition you're up against.

Help turn your app concept into a viable product. Few app ideas are ready for development after an initial brainstorming session. Often, a little bit of thought about the features and layouts that will be used can produce important improvements – especially if a team of seasoned app developers can give some input.

Handle the technical details of app development (and especially troubleshooting). In the same way, there's a big difference between "coding" an app and having it ready for sale. You want your app tested extensively, within different types of mobile devices, to make sure it's going to work correctly for customers.

Get your app to market and help you build initial sales. Apps hardly ever generate their own sales momentum, at least not when they are first released. That's why it's important to have a strong, efficient marketing plan in place to let customers know about your product and start generating orders and downloads.

Although a lot of companies offer "app development" as one of their services, very few really give you the level of value that you're probably looking for. Remember that, and then choose your app development partner wisely.

Want to learn more about mobile apps and how they fit into your business? Call or email WebRevelation today to arrange for a free consultation.

Posted in : Mobile Apps | 
Tags : mobile app

5 Ingredients to a Great Mobile App Development Project

Posted Wed, September 18, 2013 by Julie Short

These days, almost everyone thinks they have a great idea for an app. But, once they get to the market, many apps fail to make an impression, either because there is too much competition, the design and development are lacking, or the concept ends up being unworkable as an actual piece of software.

So, how can you tell if your mobile app will be a success? There aren't any surefire answers, but here are five ingredients for a successful app development project:

1. A unique concept. There are a lot of really great app development ideas that fail simply because others have thought of them in the past. If your app is similar to others that are on the market, it needs to do something different, or better, in order to stand out.

2. A strong list of features. Does your app development project truly represent big value for someone who would buy or download it? By examining your list of features – that is, what it is your app will actually do – you can decide whether or not it's actually needed in the market, and whether customers will actually come looking for it.

3. Streamlined design with an emphasis on usability. No one wants to spend a lot of time learning to use an app, and if it doesn't shine from a usability standpoint, it's only a matter of time before a competitor releases a product that's easier to navigate. The same goes for design, where your app should have a pleasing look and interface.

4. Extensive testing and compatibility research. Apps that crash frequently, or don't work consistently across different mobile operating platforms, will struggle to achieve even modest sales. Because you don't want your app to get a reputation as being unstable, extensive testing is a necessity before you release it.

5. A comprehensive marketing and promotion plan. It's very rare for an app to simply show up for sale online and start to generate attention and reviews all on its own. Just as websites don't automatically appear in Google's rankings, an app promotion and marketing plan is important to generate momentum and find those all-important initial buyers.

Does your mobile app idea meet all of these criteria? Whether it does or not, now might be the perfect time to speak with the WebRevelation team – we can help you get more from your concept or turn it into something that's profitable for years to come.

Posted in : Mobile Apps | 
Tags : mobile app

Will Your Mobile App Development Project be Profitable?

Posted Wed, September 4, 2013 by Julie Short

Whether they express it directly or not, this is a question that is on the minds of a lot of business owners and executives when they come into our office to discuss mobile app development. Will they make money from the project, or will it be an expensive waste of time?

Obviously, there isn’t any single answer to that question – too much depends on your idea, the execution, and what kind of impression you make in the market. Plus, there is the harsh reality that developing a mobile app is the business equivalent to writing a novel or screenplay: Some go on to make big money, many generate solid sales, and more than a few are never noticed by potential customers.

So, how can you produce a big hit and avoid sinking money into a losing project? The first thing to do is realistically evaluate your app development idea. Here are three important questions to ask yourself from the outset:

1. How many other similar apps are already available on the market? There are really two important components to the answer. On the one hand, dozens of other existing apps might mean that it’s hard to gain attention and market share for your concept, especially if other apps are already entrenched as bestsellers.

On the other hand, though, having no other apps in your market isn't always a good thing, either. It could indicate that there just aren't enough potential buyers for the app you want to develop.

2. Does it do something different or better than other available apps? This is probably the biggest point that most would-be app developers overlook. In their rush to get a "great idea" out to the public, they don't stop to think about whether they have something that's truly new and interesting.

Unless your app offers something that other existing products don't, buyers are likely to stick with the ones they know and trust and ignore yours altogether.

3. Does it have value to your business beyond the sales it generates? Often, the key to a successful app launch is in figuring out exactly how you'll profit from it. In other words, some apps make money without ever being sold, because they bring customers back to your mobile website, encourage online sales, or reduce your customer service burden.

Before you invest money into app development, figure out how it can be distributed, and whether profits can be made in ways that don't involve selling it directly to customers.

Need answers to your questions about mobile app development? Contact WebRevelation today and let our team walk you through everything you need to know.

Posted in : Mobile Apps | 
Tags : mobile app

Your Business Needs a Mobile App and Here's 5 Reasons Why

Posted Mon, March 25, 2013 by Julie Short

40 billion apps have been downloaded since Apple’s iOS App Store launched. 20 billion of those were downloaded in 2012. Over 1 million apps have been submitted to iOS App Store. There are several potential payoffs for businesses that choose to adapt to their mobile audience. 

Bank of the West and Harris Interactive conducted an online national survey on how small businesses were embracing technology in 2012. Among small business owners who use mobile technology, 2 out of 3 (68%) agree that it has increased efficiency for their businesses, and 3 out of 5 (61%) say it serves functions in their businesses that cannot be completed as efficiently through other means.

Developing an app is another channel to connect with your customer and an additional resource to influence purchasing decisions. There are some exceptions, but most businesses can find benefits in developing a mobile application by providing customers amenities they desire. 

Your customer wants a 24/7 resource
There are around 1 billion smartphone users in the world and 115 million in the US alone. The mobile web grew faster than many could imagine in the last few years. Information on the go evolved to the average customer’s norm. Mobile is the latest frontier. If a customer wants information on a business or product, they want it NOW. More and more customers avoid calling for information and the average business can’t employ workers to provide information 24/7 anyways.

Increase branding awareness
What’s important for your customer to know about a business or product? Digital competition is fierce right now. Having an angle helps brand yourself to consumers. When I say angle, I mean a useful reason for your app to exist. Carpe Diem Private Preschool, a private preschool in Dallas, created an app that allows parents to observe their children on a classroom webcam. You can make action-oriented content from your website easy to access on smartphones and foster brand loyalty by going that extra step.  

A unique and helpful mobile experience will help you be competitive
Are you trying to reach the most people possible? Apps often eliminate clicks and extra work on the part of your customer. Making a sale easier on yourself and the customer is what every business wants to accomplish. Your app doesn’t have to be complicated, just efficient and useful. Your app could provide store hours, driving directions, quick pricing, product/services information, menu and exclusive deals to encourage loyal customers. 

Magic Beans, a Boston retailer specializing in toys and baby accessories, launched a mobile app in 2010. Magic Beans launched an app that allowed customers to skip cash registers and check themselves out on their mobile. After checking out, the app recommends two products and additional offers that applied to the customer based upon their purchase. Customers could also scan a product’s information for more information. This app resulted in an 8% sales increase for those who used the app. 

Deliver news and speedy offers to your customers
Smartphones are now an extension of their owner and no longer an accessory. Next time you’re in a public place, just stop and take in the sights around you. Notice how many people are on their mobile or smartphone. The smartphone is your direct communication link to your customer. 

The death of paper coupons is one of the great amenities of an app. If you provide coupons, forgetting them at home will no longer prohibit your customer from shopping with you and you can track which customers are using coupons easier.  

Anyone can have an app
Apps aren’t exclusive to major brands. Small and medium-sized businesses have launched successful apps. A Nashville realtor, Zeitlin & Company, launched an app last year that take’s a user’s location and shows all available listings in their immediate vicinity on a map. Also, the app includes information on each listing, price, local schools, restaurants and grocery stores. With the click of a button, homebuyers have a lot of the information they want when researching a home. 

WebRevelation has extensive experience developing custom web applications so you can go that extra step for your customer to communicate and operate more efficiently. Our apps are nearly maintenance free and extremely scalable. Contact us for more information on a custom web application. 

Posted in : Mobile Apps | 
Tags : mobile app

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