LinkedIn Twitter Facebook
WebRev Connect
smarter websites

Blog - Mobile Friendly


4 Ways to Go Mobile-Friendly

Posted Thu, May 21, 2015 by Julie Short

In a recent post, we looked at what it is that actually makes your website “mobile-friendly.” Having that understanding is important, especially since mobile users now make up a majority on the Internet, outnumbering “traditional” laptop and desktop computer users online.

Today, we want to go a bit further and look at the different options you have for adding mobile functionality to your business website…

By Building a Mobile Version of Your Website

Mobile-specific websites are just what they sound like: versions of your web presence that are built, designed, and encoded specifically for mobile devices. These work and display best on small screens, of course, since they are optimized for that purpose. However, they bring the additional expense of creating an entirely new website, not to mention keeping it up-to-date, along with your existing web presence.

With an Adaptive Web Design

With an adaptive web design, you have one website that actually has several different versions. When a visitor comes to your pages, the coding within the side “decides” which version to show based on the available browser and screen size. While this does give you mobile functionality, it can lead to small errors when a mobile web browser and your website platform communicate incorrectly, causing the wrong layout to be displayed.

Through Responsive Web Design

Responsive web design works in a similar way, except that the adaptations are more fluid because of back-end coding. In other words, your website “responds” to the visitor’s device and browser, but can also change appearance if they resize their screen or change options. Because responsive web designs are more flexible, they tend to make fewer mistakes, and are also more likely to be compatible with future mobile devices, and screen sizes, that may not be popular yet.

By Developing a Custom App

As an alternative to mobile compatibility in your website, or an additional option, you could have a custom app developed that either serves as a replica of your website or adds more features. For example, your custom app might let mobile users log into their accounts, place new orders, or get specific updates (like package tracking) in one secure and convenient place. The downside to developing an app is that you’ll generally need lots of people to use it before you can justify the cost.

So, with all these options out there, which one makes the most sense for your company?

To explore the choices a bit further, and to decide which one might be right for you, contact a member of the WebRevelation team today and ask for a free website evaluation.

Posted in : Websites , SEO/SMO/SMM , Mobile Websites , Business Strategy | 
Tags : ways to go mobile friendly

What Does “Mobile-Friendly” Really Mean?

Posted Thu, May 14, 2015 by Julie Short

When Google announced that it would start factoring mobile compatibility into its search engine rankings beginning on April 21, business owners and web designers were sent into a flurry. Suddenly, thousands and thousands of new companies decided it was the perfect time to adopt a “mobile-friendly” web platform.

Lost in this sudden surge of mobile programming, however, was the fact that a lot of marketers don’t fully understand what “mobile-friendly” really means. To help shed some light on the situation, here is what you need to know about that term, and the underlying functionality it adds to your website:

The Basics of Mobile Compatibility

The essence of a mobile-friendly website is that it can display cleanly on a small screen, and adapt to a mobile browser that may have limitations a traditional web browser wouldn’t. The most obvious of these has to do with page and image widths, which need to be restricted on mobile devices. Without that, mobile users will be forced to scroll from left to right while trying to read text, for example, or view an image.

In addition, mobile browsers work better with standard fonts than they do exotic ones, so that should be a consideration. It’s also a good idea to limit image sizes and animations, since these can load slowly or use up too much space on a user’s data plan.

Generally Speaking, Mobile = Simple

What these basics amount to is often a simpler version of your standard website, or at least a version that displays more cleanly and simply for mobile users. As an example, if your website has a dozen links across the top of your main navigation bar, these may need to be moved, abbreviated, or otherwise altered to make them usable on a smart phone. Additionally, content can be rearranged so that it’s easier to scroll from top to bottom instead of left to right.

Buttons and Action Items Need Tweaking, Too

The third factor in mobile compatibility is the availability of radio buttons, click-to-call response forms, and other simple calls to action. Few mobile visitors will want to type long strings of text to get more information from your business, or fill out complicated forms on tiny screens.

Part of mobile functionality is ensuring that it’s is easy for customers to do what you want them to do – especially if that’s to make a purchase or get in touch with you for more information – than it is for them to see and read your content.

Although Google’s new mobile-friendly stance may seem like it’s driving the trend towards smart phone and tablet compatibility forward, the reality is that mobile web users already make up more than half of all Internet traffic. So, adopting a mobile-friendly attitude is a good idea, regardless of whether you rely on search engines or not.

In the next post, we are going to outline a few of the different ways you can bring mobile compatibility to your business website. If you can’t wait that long, or have more specific questions, feel free to contact WebRevelation today and ask for a free consultation.

Posted in : Websites , Website Content , SEO/SMO/SMM , Mobile Websites | 
Tags : mobile friendly

3 Things You Need to Know About Google’s April 21 Mobile Deadline

Posted Thu, March 26, 2015 by Julie Short

One of the things that tends to frustrate business owners and marketers most about search engine optimization is that Google – which controls the lion’s share of search traffic in North America – tends to only hint at small changes before unleashing them onto the world. In other words, you rarely ever get word of the storm before it hits.

With that in mind, web designers and marketers have to be at least a little bit grateful that they’ve been given advance warning this time. On April 21, Google will roll out a huge algorithm update that’s aimed at giving a higher search priority to mobile-friendly websites (and by extension, pushing websites that aren’t mobile compatible farther down the listings).

You can read more about this algorithm shift in Google’s own words here, but we are going to save you some time and give you three details every business owner or manager needs to be aware of:

#1 April 21 Could Bring a Huge Shift in Search Engine Positioning

Experts think this won’t just be a minor change in the way Google processes and displays search results. In fact, most are predicting that it will eclipse both Penguin and Panda (which were huge in their impact on SEO in their own right) in terms of the way it will change the landscape.

That means there are going to be winners and losers – websites that suddenly start getting lots more search traffic, and others that see their search volume dry up overnight. Which category will your business website fall into?

#2 Google Isn’t Leaving You Any Wiggle Room

One interesting thing we know about the coming April 21 algorithm shift is that Google either considers your site to be mobile-friendly or not mobile-friendly. That is, there isn’t any wiggle room, and they aren’t taking into account the degree to which you’ve made your website compatible with smartphones and tablets.

There are still plenty of reasons to incorporate as many mobile features as you can, but for now the world’s largest search engine is going to give you a simple thumbs-up or thumbs-down.

#3 If You Aren’t Ready, Take Action Now

If you have any questions about whether or not your business website is mobile-friendly, or suspect you aren’t ready for the April 21 algorithm change, we strongly advise you to speak with a WebRevelation team member today. Over the years, we’ve learned two important things about getting customers from Google: first, that it can be highly profitable and cost-effective; and second, that it can take a long time to catch up if you fall behind or run afoul of Google’s requirements.

A major change to the way search engine positions are calculated is coming quickly, and it’s coming regardless of whether you’re ready or not. If you need to make some changes or upgrades to your business website before it’s too late, call WebRevelation now at 817-283-3324 or 405-607-0349 to schedule a free consultation and see how we can help.

Posted in : Website Content , SEO/SMO/SMM , Mobile Websites , Announcements | 
Tags : mobile friendly , google change

Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS e-commerce
RSS Email Marketing
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS Tips and Tricks
RSS Website Content
RSS Websites

pinterest chick-fil-a green sign-up chickfila pinning down the impact of pinterest pinterest users growth how to signup for pinterest account how to sign up for pinterest account how to sign up for pinterest pinterest account signup for pinterest account seo for blogs blogging seo attracting customers mobile websites mobile friendly google change linkedin making linkedin count websites organization effective search engine optimization blogging matters e commerce password safety passwords web design landing pages problems web browswers ways to go mobile friendly attracting hiring college graduates website banners banners dallas bluebell lessons small business apps inbound marketing marketing blogs social media blogging tips blogging for home builders marketing strategy online marketing build community build online community relationship marketing email pop imap online security security smm search engine marketing tips navigation home builder websites logo design accounting web applications annoucement webrevelation central united states ecommerce email marketing inventory erp mobile app effective blogging search engines google places website great content merchant account social proof twitter web conversion googlemaps business listings
Email Signup  

Everyone at WebRevelation is always willing to help and answer questions.  ...
When looking to completely re-vamp our website here at Tucker Hill, we were refe...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324