LinkedIn Twitter Facebook
WebRev Connect
smarter websites

Blog - Mobile Traffic


The Rise of Mobile: A New Necessity to Reach Customers

Posted Mon, January 7, 2013 by Tim J Short

My grandfather used to say, “Drop your line where you see the fish.” In 2012, mobile traffic made up a significant portion of all Internet traffic. For the average business, having mobile compatible websites changed from a luxury to a necessity for 2013.

Walker Sands’ Quarterly Web Traffic Report found that mobile web traffic quadrupled in the last two years. As mobile adoption continues to boom, marketers have to monetize mobile traffic or die trying. Here’s the top four reasons why you need a functional mobile site:

More than half of U.S. consumers own a smartphone.

There’s a lot of mobile sales potential that’s still unrealized. According to the Edison Research/Arbitron Internet and Multimedia Research Series, 46% of smartphone users browse the internet on their devices several times a day. By providing a great mobile experience, you have an opportunity to pull ahead of your competition.

Mobile users need a simplified browsing experience.

Smartphones can’t render full websites with quality. Full sites vary in how they translate on mobile devices, but they aren’t generally designed to be easy to navigate or load quickly. in 2012, Google Data found that 71% of smartphone users who see a TV, print or online ad, do a mobile search for more information. Often, people can’t read full sites on a mobile device.

You could lose business.

If people have a hard time accessing your site, you might not get a second chance and forfeit that business to your competition. In a Compuware study, they found that if your website is slow or breaks down 57% said they wouldn’t recommend your business and 40% would turn to a competitor.

Mobile users are using phones to research and purchase.

By 2014, mobile internet usage should surpass desktop internet usage. It might not be something we’re all proud of, but 86% of mobile Internet users are using their devices while watching TV. According to Go-Globe statistics, some of the reasons customers prefer mobile commerce is the on the go convenience, special discounts and easy to compare prices.

Posted in : Tips and Tricks | 
Tags : Mobile Traffic , Mobile User

Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS e-commerce
RSS Email Marketing
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS Tips and Tricks
RSS Website Content
RSS Websites

blogging search engine optimization blogging matters mobile marketing tips call to action buttons merchant account ecommerce linkedin making linkedin count erp business owners scams security networking social media website traffic increase traffic website visits web design landing pages problems mobile app websites e commerce seo google attracting customers context authority seo for blogs googlemaps business listings blogging tips blogging for home builders navigation manufacturer website design logo design branding ways to go mobile friendly online security cms custom cms content management website website tips organization effective web browswers small business smm inbound marketing blogs updated website website trends improved websites business strategy mobile websites crm content content writer password safety passwords
Email Signup  

It has been a true blessing to find and work with WebRevelation. They have prove...
I wanted to tell you how much we appreciate WebRevelation.  You deployed a p...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324