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What Every Business Owner or Executive Should Know About Mobile Web Development

Posted Mon, June 24, 2013 by Julie Short

For a lot of business leaders, mobile web development is a little bit like the weather – they understand it well enough to see the trends, but couldn't really tell you what the real driving forces or long-term implications are.

That's understandable, especially given that things on the web are changing all the time and business owners, executives, and managers have lots of other challenges to worry about. Still, there are a few basic things you should understand about the process of launching, coding, and profiting from the mobile version of your business site:

There is probably less work and expense involved than you think. Because most mobile business websites can largely be modeled after an existing web presence, the process usually isn't as long, involved, or expensive as clients tend to expect it will be. In many cases, it's just a matter of taking what you already have and adapting it for smaller screens and different browsers.

There isn't any single way to develop a mobile website. For some companies, a dedicated mobile web presence is the answer; for others, a responsive re-design of an existing site makes more sense. And even within these broad solutions, there are different kinds of layouts, features, and even content strategies that make sense. The point is that you probably need a mobile-friendly site, and can get guidance on how to build it from an experienced creative team.

Mobile web development can increase your marketing reach dramatically. There are a lot of reasons for this, beginning with the tens of millions of people who are switching to iPhones, Kindles, and other web-ready mobile devices every year. This is even more true overseas, where a lot of people are ditching traditional computers altogether. In fact, mobile web usage is expected to make up the majority of worldwide Internet traffic by the middle of 2014. That means there are a lot of potential customers out there waiting to view your mobile-ready site.

And finally, mobile web development can be very cost-effective. When you combine low development expenses with big marketing opportunities, good things tend to happen. Every business is different, of course, and you can make any guarantees in our industry. But, if you're looking for a solid way to beef up your bottom line, you could do a lot worse than a mobile website.

You don't have to understand the technical details of mobile web development, or learn any HTML, to see that it can be a great thing for your business. Why not talk to a member of our team today and see how we can build the perfect mobile website for you?

Posted in : Mobile Websites | 
Tags : mobile website , business

5 Things That Make Mobile Web Visitors Love Your Website

Posted Mon, June 17, 2013 by Julie Short

Are you considering launching a new mobile website for your business, or perhaps re-coding your existing site to make it responsive and mobile-friendly? If so, we encourage you not to wait too much longer – more people than ever are accessing the web via smartphones and tablets, and they are expected to make up the majority of Internet users within the next few years.

It's important to remember, though, that all mobile websites are not the same, and don’t all give the same value to your business and its customers. In fact, if you really want to stand out, there are five things your mobile site should have that visitors will love:

1. A simple, mobile-friendly layout. No one enjoys scrolling, zooming, or turning their smartphone sideways just to read a simple webpage. And yet, many so-called mobile sites aren't designed or configured for small screens. This is where experience, planning, and a lot of testing come into play during the mobile development process.

2. Easy-to-read text. Big blocks of small text can be incredibly difficult to read on mobile devices. Either break text into smaller chunks, or limit the amount of text on your mobile site altogether.

3.  No long forms that require lots of typing. In the same way, having to type a lot of information into a box to place an order, get customer service, etc., tends to turn your mobile customers off. Use drop-down menus, click-to-call, and other, more-convenient features whenever possible.

4.  Lower resolution images and screens. Although data plans are getting bigger and cheaper, most users don't want to burn a lot of their available data simply viewing your site. Add in the fact that bigger mobile websites take longer to download, and it's easy to see why you don't want dense pages and large images.

5.  Apps and tools specifically for mobile users. Very often, your app can be even more valuable to customers than your mobile site itself. So, if you have an idea for something that might bring you more business (or make life easier for your buyers), consider developing it into a downloadable mobile product.

Whether you're making a dedicated mobile site or a responsive version of your existing web presence, these five features should be a priority. That's because they can mean the difference between being mobile-accessible and actually being mobile-friendly. And, as we've seen in recent years, that difference can be worth quite a bit to your bottom line.

To learn more about mobile web design and marketing, contact the WebRevelation team today!

Posted in : Mobile Websites | 
Tags : mobile website

Do You Need a Mobile Website or Responsive Design?

Posted Mon, June 10, 2013 by Julie Short

Until very recently, companies were faced with two different choices when it came to establishing a mobile web presence: either have someone design and develop a mobile-specific version of their website, or watch smartphone and tablet customers go elsewhere.

Now, though, responsive design has changed all of that.

By shifting appearance and features to suit individual visitors, responsive websites offer virtual "one size fits all" capability to any business website. In other words, they make it easy for laptop and desktop users to see one version of your pages while mobile users get another that's adapted to their screen, data plan, and capabilities.

Plus, responsive web designs allow you to maintain one single web presence, which means there are lower design costs, and less work needed to keep your webpages up-to-date. Given those advantages, opting for a new business website with responsive web design should be a no-brainer for companies, shouldn't it? Or, is there still a reason to have and maintain a mobile-specific site?

The answers, as always, differ from one company and situation to the next. However, here are a couple of quick guidelines to keep in mind:

Most of the time, a responsive web design is going to be the better choice for a new business website. For all the reasons outlined above, responsive web designs tend to offer more long-term value when it comes to designing a new site. So, if you're starting from scratch, or looking to make a major upgrade, then it's definitely worth asking about responsive capabilities.

However, certain businesses can still benefit from a dedicated mobile site. If creating an entirely new website is out of the question (or out of the budget), then a dedicated mobile site might be the better answer, since re-coding existing sites to make them responsive can be difficult and expensive. Also, if you have the kind of business that gets lots of mobile traffic (that is, if half or more of your visitors come to you via mobile devices), then you might want a separate mobile site with its own set of tools and features.

No matter how you get a mobile web presence, the most important thing is that smartphone and tablet customers are able to reach you online and have your site function correctly. So, if you're having trouble figuring out what answer is right for you, call or e-mail a member of the WebRevelation team today and set up a free consultation.

Posted in : Mobile Websites | 
Tags : mobile website , responsive design

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