817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog - Online

 

Five Things B2B Companies Get Wrong with Their Online Marketing

Posted Thu, May 11, 2017 by Julie Short

Does it seem like B2B companies are always playing catchup when it comes to online marketing? That’s probably because they are. The process of marketing in the digital age has become increasingly complex. Many B2B organizations are still using outdated tools, struggling with inadequate resources, or getting so caught up in the latest tech that they forget the basics. Here are five common mistakes we see B2B companies making when they market online.


#1 Creating Boring Advertising
Why is it so hard to connect with fresh prospects online when you are selling a technical, engineering, manufacturing, or industrial product? Because you think that they are already prepped to hear about the specs when their minds and hearts are still far away. B2B companies often rush to talk about the benefits (or even the features) of their product before establishing emotional rapport. That’s an understandable mistake since the target audience is often knowledgeable and educated. But generating excitement and connecting on a personal level is a step that can’t be skipped. This is particularly important for online ads, when buyers are first being introduced to a brand. Intrigue is the name of the game at this stage. Be human, be compelling, grab attention and don’t let go.

#2 Missing Out on Automation
According to a 2015 study by Autopilot, “Marketers using automation software generate 2X the number of leads than those using blast email software.” Replacing manual processes with automated systems is about more than saving labor hours. Leveraging automation tools opens your eyes to a whole new set of strategies and tactics for creating successful campaigns. It’s also beneficial for lead nurturing and boosting revenue from existing clients with cross-selling and upselling as new products and services become available.

#3 Failing to Align Marketing with Sales
This is probably the biggest challenge that B2B companies face. Sales knows it. Marketing knows it. They just haven’t figured out what to do about it. Sales and Marketing must collaborate to create a set of buyer personas, agree on what a qualified lead looks like, and decide what analytics tools and metrics will be used to track results over time. In combination with automation, this targeted approach delivers better quality leads to Sales and allows Marketing to demonstrate its true value as a partner in improving the company’s bottom line.

#4 Not Creating an Effective Content Marketing Strategy
The Content Marketing Institute revealed in 2015 that “55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like.” Obviously, that goes back to the discussion that Marketing and Sales should be having about lead generation and cultivation. But there is no question that content marketing does get eyeballs on your brand. According to Hubspot, B2B companies that publish 11+ blogs a month received almost 3 times the traffic of those blogging 0-1 times per month. Of course, you can also see a benefit with a modest amount of blogging—particularly if you take the time to create real thought leadership pieces. Finding the right balance of volume, consistency, distribution platforms, and content types (video, podcasts, blogs, etc.) will take some time. Don’t be afraid to start small and build your strategy along the way as you see what types of content get the best response.

#5 Thinking the Current Website Is “Good Enough”
The 2015 B2B Buyer’s Survey Report discovered that B2B buyers are 60% of the way through their decision-making process before they engage a sales rep. They are judging the quality and credibility of your brand right now based on the look and feel, navigation, eye-catching design, and content on your company website. If they don’t like what they see, your business may be eliminated in the early rounds before your sales team even gets the chance to make a pitch. That doesn’t mean you need to add a bunch of bells and whistles to your website. Often, it means streamlining the functionality, ensuring mobile compatibility, revamping the messaging to put the focus on the customer and their concerns, and delivering a visually compelling experience that draws people in. Visit your competitors’ websites and do a side-by-side comparison. If you aren’t blowing them out of the water, it’s time to step up your game.

For more ideas on ways to improve your online marketing, contact Web Revelation today. We’re happy to help!

Posted in : Websites , Website Content , Online Marketing | 
Tags : B2B; Online Marketing


When to Know If a Custom Online Application Will Work for Your Business

Posted Thu, January 12, 2017 by Julie Short
When is off-the-shelf software or a typical SaaS app going to do the trick and when do you need a custom online application? It might seem that there’s a simple answer—you only build what you can’t buy. But the reality is much more complex. In fact, even with a huge array of ready-made solutions, many businesses are still spending money regularly on custom development. In 2013 (according to a survey from Forrester), enterprise class organizations spent roughly the same amount on bespoke solutions as they did on packaged applications. Of course, having a big budget in the first place makes it easier to justify investing in a custom app. For small to mid-sized businesses, it can be a little more difficult to define when there’s a need that can be most effectively met by a tailor-made piece of software.

Here are five ways to know when a custom application can be a wise investment:

#1 You Only Need a Limited Scope to Accomplish Your Goal

Maybe you need a specific piece of “Best of Breed” functionality to make your business run better—but you don’t want to buy an entire suite of software from a major vendor just to get that one bit you need. The big names in the industry are well known for piling up the licensing and maintenance fees, locking in customers with long-term contracts, and forcing upgrades for their products. With a custom made product, you build only what is required to solve your actual business problem, your costs are limited, and you maintain control over the software.

#2 You Want Added Functionality for Competitive Advantage

At the other end of the scale, you might need an application with rich capabilities that simply aren’t provided by the SaaS vendors or traditional software suppliers serving your sector. Being the first in your industry to build a better application can put you ahead of the pack in productivity, innovation, and market share. These are especially exciting projects, and it makes sense to invest in a solution that your competitors can’t access.

#3 You Require Smarter BI for a Brighter Future

Business Intelligence is one of the most rapidly growing areas for custom development. Depending on your business model, you might be pulling data from a variety of sources from ERP to CRM, E-commerce, customer facing apps, and more. Being able to create a strong self-service dashboard and reporting system that compiles, displays, and interprets data from your unique data sources can be a powerful tool for predictive analytics. The more niche your industry is, the greater the chances that you’ll want a custom BI application.

#4 You Deserve Software That Truly Promotes Efficiency

Workflow automation is a prime example of when a custom online application can beat the socks off of an out-of-the-box application. The inner workings of your business will never map exactly onto a generic piece of software. Rather than adjusting your workflow to meet the capabilities of an application, it makes more sense to build an application that suits the way you do business.

#5 You Can Link the Custom App Directly to Revenue

Sometimes, the ROI on building a custom online application is obvious. If your existing software is causing you to miss out on opportunities, it makes a lot of sense to upgrade with a custom app that helps you capture more revenue. That could be one that adds functionality requested by customers, ensures repeat business, helps you cross-sell or upsell high dollar products/services, or attracts more of the ideal clients your company needs to be more profitable year over year.
Whether it’s an internal business application or a consumer-facing portal, a data-base driven app or a mobile solution, WebRevelation is ready to help grow your business with customized solutions. Learn how we can integrate with your legacy systems, build out new capabilities, and drive more value for your business. Contact us for a consultation today.
Posted in : ERP , CRM , Business Strategy | 
Tags : custom online application


Inbound Marketing Part 2: The Ingredients of an Inbound Marketing Campaign

Posted Mon, March 7, 2016 by Julie Short

In the first post in this series, we explained the concept behind inbound marketing and showed why it’s becoming so prevalent in the digital age. Today, we want to follow up on that idea and give you a quick overview of what an actual working campaign might look like.

If you want to attract new leads, and have them contact you when they’re ready to take the next step, there are a few things you have to have in place:

Several Pathways to Attract Visitors to Your Website

Before your website can generate leads, it has to have traffic. In most cases, an inbound marketing campaign will begin with search engine optimization, or perhaps pay-per-click ads. However, you can also leverage social media networks, a blog, referrals, and even email marketing to drive visitors to your website.

If possible, you’ll want to have several sources of new visitors. That will ensure you’re not only getting a mix of visitors, but also that you don’t become too dependent on any one particular source.

A Sales Funnel That Converts Visitors into Leads and Leads into Customers

Once you have visitors coming to your website, you need a way to turn them into leads. The specific process will probably depend a lot on your business, the industry, and customer preferences. However, it’s very common to offer premiums and extras in exchange for contact information. For example, you might give out an e-book, DVD set, or free consultation through your website to anyone who is willing to sign up for your newsletter or attend an event.

What matters here is that you give people who are coming to your website a very good reason to learn more and take the next step. Eventually, that “next step” will involve making a purchase or meeting with a member of your team.

A Way to Nurture Contacts and Encourage Them to Keep Moving Forward

One great thing about inbound marketing is that it allows customers to move the process along at their own pace. Unfortunately, not all of them are going to be ready to take action and meet with you or complete a purchase right away. For that reason, you need to have some sort of follow-up system in place, such as an email newsletter or autoresponder for “cold” leads. Eventually, these contacts may come around and decide to work with you.

There is a lot more that goes into inbound marketing, of course, but you can’t design or implement a successful lead generation campaign without these ingredients. Are you ready to put them to work on your website?

Think inbound marketing could work for your business, or want to ask questions? Contact WebRevelation today and let us show you why so many companies turn to us when they need to see bottom-line improvements in sales and marketing.

Posted in : Website Content , SEO/SMO/SMM , Email Marketing , Business Strategy | 
Tags : inbound marketing , online marketing


Why You Should Build an Online Community

Posted Thu, August 6, 2015 by Julie Short

When business owners start out with blogging, email newsletters, and social media, it’s usually because they want to market their companies and products or services.

But by thinking a little bit bigger and incorporating things like online forums, hangouts, discussion groups, and active common threads into these activities, you could do something even more powerful: build an online community.

Building an online community takes more time and work than simple marketing does, of course, but there are a number of reasons any business owner or executive should consider making the effort…

First: There are the Business Benefits

A popular website can be a great thing for your business, but building an online community – one that’s a hub of new posts and ideas, is even more powerful. That’s because all of that content draws in colleagues and new potential customers, and catapults your website to the top of Google’s search engine rankings. Plus, being at the front of a popular and growing online community naturally positions you as an expert in your field.

Then: There is the Potential for New Partnerships and Relationships

Sometimes, the best part about founding an online community isn’t the new sales it brings, but the partnerships and collaborations it inspires. That’s because you could suddenly find yourself meeting others in your industry, or in related fields, who can share ideas with you on growing your company or providing better service. These ideas can help your business grow in dozens of different ways, even if they don’t lead to a direct and immediate improvement in sales.

Finally: You Might Start Something Very Big

Like your business itself, the online community that you build could begin to pick up some momentum and grow into something spectacular. Remember that every major industry forum or social media group you’ve ever come across, even the biggest ones, were begun by someone who saw a need or opportunity. Why couldn’t your online community – built around your original vision – be the next big thing?

Just like any community, your online community could grow, take on a life of its own, and turn into something that’s bigger than you ever imagined. And even if it doesn’t, you’ll get a lot of marketing benefits from posting new content, finding others who can contribute smart ideas to your website, and becoming a source of information and advice.

When you’re looking for help with web design and Internet marketing, turn to WebRevelation in Dallas, San Antonio or Houston. We have the skills and expertise you need to help your business grow!

Posted in : Online Marketing , FYI , Business Strategy | 
Tags : marketing strategy , online marketing , build community , build online community , relationship marketing


7 Simple Online Security Tips

Posted Thu, June 18, 2015 by Julie Short

Online security is a bigger topic than ever these days. Individuals and businesses alike are learning that they better go out of their way to protect things like passwords and financial records if they don’t want to fall prey to hackers. And at the same time, the consequences of theft and data breaches are more severe than ever.

What gets lost in all the concern about online security, however, is that the best pieces of advice tend to be the simplest. Most cyber crimes don’t happen because cyber criminals are using sophisticated technology or expertise, but instead because we tend to leave the front doors to our websites and financial accounts wide-open.

To help keep you better protected, here are seven simple online security tips you can start using immediately:

#1: Use Strong Passwords

One survey suggested that more than 10% % of Americans use “1234” as their ATM pin numbers, and that a similar number use passwords like “password.” Changing yours to a complicated mix of upper and lower case letters, with some numbers and special characters thrown in, makes it almost impossible for automated hacking tools to gain access to your accounts.

#2: Change Your Passwords Regularly

While we’re on the subject of passwords, be sure you change yours every 3 to 6 months. And, if you have to ask, it’s a good idea to have different passwords for all the major websites and services you use.

#3: Be Stingy With Sensitive Data

A password is only a password if some people don’t know it. It’s amazing how many offices we’ve seen where everyone has permission to log into the company server, or charge items to the owner’s credit card. Think carefully about who needs access to which pieces of information in your business, and then seal off any loose ends.

#4: Back Up Everything, and Back it Up Often

Whether you lose data because of a problem with technology or a lack of security, having extensive, validated, and up-to-date backups is extraordinarily important. Make sure you aren’t just keeping a copy of critical files, but that they are somewhere safe and password-protected.

#5: Take Advantage of Security Patches

When it comes to things like web hosting packages and financial software, it’s critical that you install patches and updates as they come out. Often, these contain the fixes to security breaches that have been discovered, to someone else’s misfortune. Software providers are constantly closing the door on hackers, so take the protection offered by ongoing updates.

#6: Keep the Right Company

This is good advice for life, of course, but especially applies to your online relationships. Don’t visit websites that you can’t trust (especially online casinos and other adult-themed destinations), and certainly don’t respond to messages, click on links, or download attachments from others you don’t know. This applies for social media, as well – just because someone looks friendly doesn’t mean they just want to be your friend.

#7: Keep a Close Eye on Websites and Accounts

Once a week or so, take a quick look through your business website and financial accounts. Often, the easiest way to tell you’ve been a victim of cyber crime is with a simple eye test. Discovering that something is wrong might not be pleasant, but it can keep the issue from getting worse (as it would if it were undiscovered).

None of these tips is sophisticated, but they all work. Start using them today, and you’ll greatly decrease the risks associated with hacking, identity theft, and other Internet crimes.

Is your web design and Internet marketing firm looking out for you the way they should be? If not, now is the perfect time to schedule a free consultation with the WebRevelation team.

Posted in : Websites , Online Profile Management , FYI | 
Tags : online security , security


Why Video is so Valuable in Online Marketing

Posted Thu, June 11, 2015 by Julie Short

One by one, marketers are starting to recognize just what kind of difference adding online video to their websites can make. In particular, landing pages, product pages, and even blogs can all be enhanced with good video clips that move viewers to action.

You’ve probably gotten the advice to add online video to your Internet marketing mix already. So what is it that makes video so powerful?

We’re glad you asked, because we want to share with you a few of video’s biggest benefits:

Video Creates a Stronger Connection to the Viewer

Sales and marketing are all about making an emotional connection, and that’s much easier with video than it is images or plain text on a website. Researchers have also pointed out that video tends to be more memorable to viewers. With that in mind, it’s no wonder that adding video to landing pages can boost response rates by as much as 100%.

Video Gives You More Time

The average website visitor will scan a page of text if they are interested in the topic, but will actually watch the video on the same subject. That’s because the added dimension of motion, detail, and even human facial cues causes us to subconsciously dial in. The net result is that you can get more of your customers time by showing them video than you would with a written marketing message.

Video Creates a Powerful Sense of Proof

Seeing is believing, and it’s a lot easier to make buyers “see” with video than it is with words or still photos. That’s especially true when you’re showing the faces of happy customers, or the details of a product and how it works. If you want to show off the finer points of your marketing message, and really demonstrate value, then online video is a great choice.

Online Video Is More Cost-Effective Than Ever

Even a decade ago, shooting a high-quality video might mean booking time with a studio, arranging props, and spending a small fortune on audio and editing. These days, virtually any business can afford to produce video clips that look expensive but aren’t. The lowered cost of producing online videos means the returns for using them have gotten much greater at the same time.

It’s no secret that customers tend to be more engaged with video than they do plain text or images. Until recently however, producing videos – even online – was too expensive for a lot of companies to consider. With prices coming down and production standards climbing, there’s no reason to miss out on the returns you could get from adding clips to your website. So what are you waiting for?

Attracting customers over the Internet starts with having the right online marketing team on your side. Contact WebRevelation in Dallas, Oklahoma City, and San Antonio today to schedule a free consultation and see exactly how we can help your business grow.

Posted in : Blogging , SEO/SMO/SMM , Website Content | 
Tags : video , video marketing , online video


Go to > 1 2 Next >
Last >>
Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
video video marketing online video website website tips pinterest profile hide from search engines linkedin linkedin for your employees mobile marketing tips networking social media online security security 10 demands entrepreneurs 5 reasons people fail 3 surefire ways to grow plan infobeasity get motivated websites effective design mobile app sem content content is king responsive navigation mobile friendly marketing strategy online marketing build community build online community relationship marketing search engine marketing google change epr manufacturer merchant account ecommerce ways to go mobile friendly business mobility 2013 mobile inbound marketing blogs landing pages problems blog blogging tips e-commerce webpayments cms custom cms content management chick-fil-a green sign-up chickfila pinning down the impact of pinterest pinterest users growth how to signup for pinterest account how to sign up for pinterest account how to sign up for pinterest pinterest account signup for pinterest account oil and gas mobile websites seo for blogs blogging seo attracting hiring college graduates google keywords semantic search call to action buttons webapps affordable custom organization effective erp inventory contact forms custom online application web design effective blogging
Quicksearch
Email Signup  


Testimonials
Everyone at WebRevelation is always willing to help and answer questions.  ...
Working with the team at WebRevelation has been a pleasure. They came highly ...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324