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Networking and Reciprocation

Posted on March 12, 2012 by Jennifer Pointer
In this ever-changing world of social media, it's important to keep up with what the "cool kids" are doing online. Or are the "cool kids" spelling that with a "k," now, as in "Kool Kids?"  I don't think we're supposed to call them "groovy" anymore, but I...
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Avoiding the Three Most Humiliating Mistakes Online

Posted on September 18, 2011 by Jennifer Pointer
  Is this thing on?!   By now, perhaps you've seen the most popular grandparents on YouTube (above).  They were trying to video-cam with a beloved granddaughter, but didn't realize they actually had turned on the camera.  Beloved posted the resul...
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How to Choose a Good Social Networking Avatar

Posted on September 7, 2011 by Jennifer Pointer
The above comic is from the Joy of Tech blog, and I got it from Mashable.  They've covered generally just about every type of avatar out there - in a mostly tongue-in-cheek manner.    You probably know by now that you're going to need an "avatar," ...
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Zero to SEO one One Day

Posted on August 17, 2011 by Jennifer Pointer
From time to time I need to start a new online profile from scratch, either for a client or for a new project of my own.  Did you know that it is possible to be on the front page of Google and the other search engines in 24 hours or less?  Here are a fe...
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Online Reputation Damage Control

Posted on May 4, 2011 by Jennifer Pointer
   I've spent the last several days helping a client with the online part of a PR "damage control" situation.  Without going into the specifics of the situation with that particular client, I will simply say that online reputation management is ALWAYS...
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I heart Google Alerts

Posted on February 22, 2011 by Jennifer Pointer
  Yes, I'm often very critical and/or sarcastic about Google's ongoing mission to take over the world.   The truth is that the reason they're so close to fulfilling that mission is that they are so good at so many of the things they do.  Google Aler...
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