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Why All New WebRevelation Websites Are Responsive

Posted Wed, January 14, 2015 by Julie Short

For a long time, Internet marketing experts have been talking about the coming mobile web revolution. They’re not talking about it anymore, though, because it’s already here.

Industry observers expect mobile web users – those browsing through smartphones and tablets – to become the majority at some point in 2015. That means smart marketers have had to adapt their approach to account for lots of small screens, something we’ve been working on here at WebRevelation.

These days, we’re providing our new clients with current and responsive web designs. In the mobile-ready world, they offer the perfect mix of functionality and long-term value.

Why Responsive Design Is Critical

If you aren’t completely familiar with the concept already, a responsive website is one that shifts and changes with different browsers and window sizes. With just a little bit of behind-the-scenes coding, it can arrange things like text and images differently depending on what kind of configuration a visitor is using. Someone viewing your pages in full screen gets one version, while someone else working with a smaller space gets another.

This matters a great deal because industry experts now think more than half of all web traffic is composed of users who are accessing websites via mobile devices. And what’s more, they aren’t all iPhones and Kindles – there are iPads, Androids, and Samsung Galaxy devices, not to mention a dozen others.

Each of these can have a different size, resolution, and underlying platform… and as time marches on, there won’t just be more and more of these devices, but more types of them and different generations in use (i.e., original iPads versus second-generation and iPad Mini devices).

The Bottom-Line Benefits of a Responsive Website

What this all means to you, as a business owner or marketer, is that a website that isn’t responsive may not look the way it was meant to for all of your visitors, especially going forward. Every time text and images show up where they shouldn’t, or aren’t arranged in a way that puts your products and services in the best light, you are likely to miss out on a chance to win a new customer.

WebRevelation has chosen to build responsive websites for our clients to enable them to market more effectively and keep their businesses growing.

Responsive functionality makes great business sense in an online world that’s dominated by mobile devices. Why not speak to a member of the WebRevelation team today and see how easy it is to add mobile compatibility to a new or existing web presence?

Posted in : Websites , FYI , Announcements | 
Tags : responsive , websites

Do You Need a Mobile Website or Responsive Design?

Posted Mon, June 10, 2013 by Julie Short

Until very recently, companies were faced with two different choices when it came to establishing a mobile web presence: either have someone design and develop a mobile-specific version of their website, or watch smartphone and tablet customers go elsewhere.

Now, though, responsive design has changed all of that.

By shifting appearance and features to suit individual visitors, responsive websites offer virtual "one size fits all" capability to any business website. In other words, they make it easy for laptop and desktop users to see one version of your pages while mobile users get another that's adapted to their screen, data plan, and capabilities.

Plus, responsive web designs allow you to maintain one single web presence, which means there are lower design costs, and less work needed to keep your webpages up-to-date. Given those advantages, opting for a new business website with responsive web design should be a no-brainer for companies, shouldn't it? Or, is there still a reason to have and maintain a mobile-specific site?

The answers, as always, differ from one company and situation to the next. However, here are a couple of quick guidelines to keep in mind:

Most of the time, a responsive web design is going to be the better choice for a new business website. For all the reasons outlined above, responsive web designs tend to offer more long-term value when it comes to designing a new site. So, if you're starting from scratch, or looking to make a major upgrade, then it's definitely worth asking about responsive capabilities.

However, certain businesses can still benefit from a dedicated mobile site. If creating an entirely new website is out of the question (or out of the budget), then a dedicated mobile site might be the better answer, since re-coding existing sites to make them responsive can be difficult and expensive. Also, if you have the kind of business that gets lots of mobile traffic (that is, if half or more of your visitors come to you via mobile devices), then you might want a separate mobile site with its own set of tools and features.

No matter how you get a mobile web presence, the most important thing is that smartphone and tablet customers are able to reach you online and have your site function correctly. So, if you're having trouble figuring out what answer is right for you, call or e-mail a member of the WebRevelation team today and set up a free consultation.

Posted in : Mobile Websites | 
Tags : mobile website , responsive design

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