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Blog - Search Engine Marketing


How to Make Search Engine Marketing More Successful Over Time

Posted Wed, November 27, 2013 by Julie Short

As we have noted in some recent blog posts, there are really two keys to success when it comes to search engine marketing: First, you have to plan your campaigns very carefully, especially when it comes to keyword research; and second, you need to constantly refine your ads and offers over time, making them more targeted and efficient.

Today, we want to focus our attention on that second part of the equation. That is, we want to share with you a few of the tried-and-true secrets for making your search engine marketing campaigns more successful (and profitable) from one month to the next:

Always test new versions of your ads. When writing pay-per-click ads, the name of the game is to attract attention from the right kinds of buyers. That takes trial and error, using the successive results of new versions as your guide.

Look for negative keywords that can help you avoid unwanted clicks. As much as you want the right traffic coming to your site, you don't want to pay for just any visit. Negative keywords help you keep away people who aren't going to buy from you, and reduce waste in your search engine marketing budget.

Split-test your landing pages for maximum conversions. Once you have a targeted visitor to your business website, the challenge is just beginning. In the same way you need to test ads for click-throughs, landing pages should be altered and compared to make sure you're turning as many visitors into leads as possible.

Study your competition to see if they have any hidden tricks. You never want to copy things like content from your competitors, but you can look at their websites for information. Pay particular attention to any features or offers they have that your site is lacking.

Pay close attention to your on-site analytics. Ultimately, one of the best ways to improve your search engine marketing performance is to see how visitors interact with your landing pages. Once you understand what they like and don't like, you can emphasize your strengths more effectively.

When you devote your time and energy to making search engine marketing more effective, your campaigns produce bigger and bigger returns as the months go on. Pretty soon, you'll be seeing Internet marketing gains that would have felt unimaginable in the past, but that's just the natural result of one small incremental improvement after the next.

If you want to see that kind of growth in your online sales or lead generation, now is the perfect time to call or email WebRevelation to request a free consultation.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search Engine Marketing

Why So Many Businesses Get it Wrong About SEM

Posted Wed, November 20, 2013 by Julie Short

A lot of businesses treat search engine marketing – that is, paid listings in the results you see on Google and other popular search sites – the same way owners and executives always treat things they don't understand or haven't been successful with yet. Which is to say, they ignore it.

In fact, if you happen to mention to your colleagues that you're even trying search engine marketing, you'll probably get a few encouraging recommendations, along with a healthy dose of "helpful advice" that it's "too expensive," or "just doesn't work."

But, we have seen time and time again that you can find new customers, efficiently and profitably, by making the most of search engine marketing. So, why is it that so many businesses get it wrong?

In our experience, there are four main reasons:

1. They devise campaigns that aren't targeted enough. A lot of companies, when first beginning search engine marketing campaigns, assume that they want to bring everyone they can to their website. Without very specific targeting, though, you're just setting yourself up for a big budget with very low conversion rates.

2. They fail to pay attention to their quality scores. If Google and the other search engines don't think your ads are relevant to searchers, they are going to charge you a lot of money to run them. Few things will sink your search engine marketing campaign, and your return on investment, faster than low-quality scores.

3. They don't make the most of the clicks they receive. If you aren't doing everything you can to turn visitors into customers, then the rest of your search engine marketing campaign is wasted. It's hard to overstate the importance of landing pages and offers, since they'll ultimately determine the profitability of your investment.

4. They give up on search engine marketing too soon. Occasionally, search engine marketers have success right away. More often, though, it's a mixed bag at first, with small improvements leading to dramatic results over time. Give up too soon and you could miss the big payoff that’s waiting for you down the road.

If you've always assumed that search engine marketing wouldn't work for you, then it's time to find out what your company has been missing. Call or email WebRevelation today and let us show you what the right keyword and advertising combinations can do for your Internet marketing efforts.

Posted in : SEO/SMO/SMM | 
Tags : SEO , Search engine marketing

4 Reasons to Start Trying Search Engine Marketing Today

Posted Wed, November 6, 2013 by Julie Short

Although most business owners and managers are at least familiar with the concept of search engine marketing by now, many companies are still hesitant to invest the time and money needed to attain a better search ranking – especially when it comes to paid advertisements or sponsored listings.

But, as experience has shown us time and time again, search engine marketing is something that virtually any company can benefit from, so long as their campaigns are structured the right way. To help you see what we mean, and why it can be so profitable, here are four reasons to start trying search engine marketing today:

1. Paid search marketing is a great way to supplement organic SEO. Just as there are some people who never click on paid Google ads, for example, there are others who prefer sponsored listings more. In other words, whatever you can do to attract targeted web traffic to your site can be helpful to your overall Internet marketing plan.

2. Sponsored search listings tend to attract a different kind of buyer. Many Internet marketers believe that searchers turn to organic listings when they want information, but skew more heavily towards paid listings when they are actually serious about making a buying decision. That means search engine marketing could help you attract visitors who are ready to take action.

3. Search engine marketing lets you test new keywords and offers. One thing businesses love about search engine marketing is that it allows them to test new keywords and offer combinations very quickly. If you want to see how potential buyers might react to your message, but don't want to take the time necessary for a traditional organic SEO campaign to kick in, search engine marketing might be your best bet.

4. Search engine marketing doesn't have to be expensive. The best place to start with your search engine marketing campaigns is on obvious keywords and phrases (like your own company's products and brands, for example). Doing so is a good way to keep costs down while converting a high percentage of visitors into customers.

If you think search engine marketing isn't something your company can use, think again. Unless you don't have any need for a cost-effective way to find new customers and clients, it probably deserves a place in your ongoing marketing mix.

To find out more about search engine marketing and business web design, get in touch with a member of the WebRevelation team today.


Posted in : SEO/SMO/SMM | 
Tags : SEM , Search Engine Marketing

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