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Blog - Small Business


The Catch-22 of Small Business Web Design

Posted Wed, July 16, 2014 by Julie Short

Small businesses often face an interesting marketing dilemma: Customers really like working with them on the one hand, but love the convenience and low prices that big, well-known chains and corporations can offer on the other.

The Internet can balance things out a little bit, but there's no question that the larger players in any industry almost always have a distinct advantage when it comes to marketing themselves. How can you, as a small business owner or manager, take advantage of the fact that the public is on your side and attract new customers in a cost-effective way?

Here are a handful of easy-to-follow web design tips that can help you do just that:

Simplify everything. For all of their great design features and functionalities, buyers don't necessarily love the complexity of big websites. If you can keep your web presence simple and straightforward – showing visitors what you do and why they should work with you – you'll be more likely to get new buyers to give you a try.

Allow for easy ordering and inquiries. The more hoops someone has to jump through to do business with your company, the easier it is for them to decide to just stick with their existing source or vendor (often a bigger business). Make it as easy as possible to open an account, place an order, or contact your company directly if needed.

Provide lots of info. Don't make visitors guess about what they're in for if they place an order with your company. Give them lots of information that tells them what will happen, how much they'll be charged and when, what sort of questions they'll have to answer, and so on. This is another way to reduce the barriers (real or imagined) that could stop someone from working with you.

Give rock-solid guarantees. With offers like a "money-back guarantee," customers have little to risk when it comes to deciding whether or not to give you a try. As a smaller business, you should know exactly how good your products and services are. Advertise that, and then don't be afraid to stand behind what you sell.

Be friendly and personal. Lots of small business owners like to hide the fact that they’re small. While that's sometimes wise, you can sometimes make a better impression by highlighting your personal touch. The most obvious way to do this is by including a little bit of personal or biographical information on your website. When people know and like you, they want to help you succeed – something few people will ever say or feel about a bigger business.

Having a small business might not always seem like an advantage, but it certainly can be. The fact that so many people like to root for the "little guy," especially when it comes to spending their money, is a powerful factor in your favor. Set up your small business website in the right way, and you can tilt the odds of winning new customers into your favor.

Need help with a new website for your business? Contact the team at WebRevelation today by calling 817-283-3324.

Posted in : Websites , Website Content , Tips and Tricks | 
Tags : small business , websites , tips

Social Media Marketing: Essential and Within Reach for Small Business

Posted Wed, March 26, 2014 by Julie Short

Social media is here to stay, and thinking that it is just for making social connections may be a big mistake if you are a small business owner. A 2011 Nielsen report states that, “70% of active online adult social networkers shop online…12% more likely than the average adult internet user”.  The importance of social media for small business owners seems clear, so why might they shy away from being intentional regarding the use of social media? More importantly, as a small business owner, is there something more you should be doing?

Reason #1: Not Having a Plan
Many small business owners have gone at it haphazardly. They have tried to target everyone indiscriminately and ended up recruiting nobody, or they may not have known the most effective approaches, such as optimizing SEO strategies and selecting one or more platforms for their campaigns.

Solution: Hire a marketing firm to implement a social media campaign that can give the best results for the amount of money and effort invested.

Reason #2: Not Having the Time
Small business owners are working long hours already, and they may feel that they are unable to dedicate the additional hours necessary to implement an effective social media strategy. They may not realize that long hours are not necessary to see dividends in a social media campaign.

Solution: Strategize to create a targeted campaign that requires minimal hands-on work. A professional social media marketing company can assist with the initial launch of the campaign and then leave the small business owner with only small amounts of maintenance necessary as time passes. The use of local online directories allows customers to promote small businesses without too much effort or time on the part of the owner.

Reason #3: Thinking it Unnecessary
They may think that social media is optional and that they can continue growing their businesses without it. They may be unaware of the role and the possibilities of successful social media usage.

Solution: Research….look for case studies of small businesses that have implemented a social media strategy with positive results. They should see convincing data on the increase in sales or profits after the use of social media compared to before. In addition, small business owners will benefit greatly by becoming educated and aware of the implications of a social media focus…success might not be measured by direct sales only, but by an improved reputation and/or increased referrals.

Reason #4: Not Knowing How
Small business owners are likely talented experts in their own fields, but caterers, tailors, consultants, and printers etc. may have little or no knowledge of the impact or possibilities of social media as a viable business tool: and once they have become aware of it…may not know where to begin.

Solution: Get Help…You do not have to be a computer expert to implement an effective Social Media campaign, however, consulting with an experienced and knowledgeable Social Media Marketing (SMM) specialist can provide you with feasible ideas for simple but effective campaigns. There is no need to allow any of these reasons to prevent you from capitalizing on the opportunities that may be yours in the ever expanding world of Social Media.


Posted in : SEO/SMO/SMM | 
Tags : SMM , social media , small business

The Best Free Apps for Small Businesses

Posted Wed, February 19, 2014 by Julie Short

Do you ever find yourself wondering, “What if there were free apps that could help my small business thrive?” Running a small business, especially for first time business owners, can be ridiculously stressful. But thanks to plenty of wonderful advancements in the world of technology, you now have a plethora of helpful apps at your disposal.

We at WebRevelation have been scrounging the depths of all things iOS to pull together a small but important list of the best free apps for small businesses. Let us help lift some weight off of your (probably tired) shoulders.


HootSuite has been a solid service for business owners on both PC and Mac for years, but now you can get it on your iPhone or iPad in a handy app form as well. Having HootSuite is like staying at an all-inclusive resort: not only can you manage your social media accounts (Twitter, Facebook, Foursquare) for your business; you can also share and store important files, schedule messages to be sent out and track your click-through stat reports. (You’ll have to take care of the paper umbrella drinks and palm trees on your own.)

Social media is a great way to drive traffic to your small business, so HootSuite is a must have for all small business owners.


Trust me – we know how busy you are and how stressful running a business can be. That’s why an app like Mynd Calendar was made to help you power through the day. Mynd isn’t just a calendar – it’s the calendar. Mynd works with all existing calendars on your smart device and puts the most important and relevant information on Mynd’s Home screen.

Mynd is aptly named because it happens to know all. Have a meeting to get to across town and need an alert to remind you? That’s no problem. In fact, Mynd will send you that alert based on current traffic conditions AND it will launch a navigation app to give you precise directions.

Still not convinced? Mynd has the ability to pull clients’ information from websites like LinkedIn and put them into your calendar so you have all the information you need before going to that aforementioned meeting. There’s a reason Mynd was named one of the “Ten Best iOS Calendar Apps” by The Next Web. Try it for yourself!


Evernote is the ultra-popular app that keeps all of your thoughts in line. If you’re anything like us, you know that a random thought can pop up at any time. Maybe you’re doing paperwork and don’t want to scribble something down on the same notepad you’re already using – Evernote is there. Maybe you’re in the middle of washing your hair during your (hopefully) daily shower and suddenly have the best idea ever – no worries, Evernote is there.

Evernote not only allows you to save your thoughts, it also lets you pull relevant information from around the web and store it for later use. This will come in handy when you need to share your notes and thoughts with friends and colleagues. Evernote also keeps everything you store in sync with every smart device and computer you use.

Going on a business trip and want to keep track of everything? Evernote even has a function that allows you to store itineraries, confirmations, maps and scanned travel documents so you’ll always have them when you need them. Small business owners – assemble!

Wave Accounting

If we told you that an accountant-approved app that produced professional balance sheets and sales tax reports was absolutely free, would you believe me? Obviously, we can’t hear you say yes, nor can we see you nodding your head in confirmation, but trust us – it’s not too good to be true. Wave Accounting has been featured in the New York Times and Forbes for its groundbreaking functionality.

Wave’s accounting tools come with no limits – you can use it as much as you want, with as many customers, invoices, expenses and reports as you need. Small business owners never have to worry about arduous invoicing and payroll ever again. With Wave, your data is instantly synchronized everywhere. Stop trying to over-complicate the back-end of your business and make your life easier with Wave today.


Have any of these apps worked for your small business?

Feel free to let us know which app works best for you!


Posted in : Business Strategy | 
Tags : small business , apps

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