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Blog - The Mobile Playbook


Your Reputation is at Stake!

Posted Wed, October 24, 2012 by Julie Short

I recently met a business owner who asked me to review his website. If I had just randomly run across his website without meeting him, I would have thought he was out of business!

A contact (who isn't in the web development business) said that YELLOW PAGES are obsolete, if you don't have a website people won't do business with you!! 
Professional employee attire
Clean and Organized Store front
Top-of-the line customer service
But you may be OVERLOOKING that your website is the first impression of your business!  
It is where the reputation starts, and it could be your SALES COFFIN.

•Has it been updated in the last 3 years?

•Does it fit wide screen monitors?
•Is the navigation easy to use?
Want to simple tool to fully evaluate your website? Use this easy tool Should Your Website be Fired?
Let me light the fire even further.  
Standard websites are NOT mobile websites.  
Mobile websites are websites designed specifically for smart phones and tablets.  
6 billlion smart phone users at the end of 2011!  
And their expectations are astronomical!  
( See the Mobile Content - Useage & Expectations graphic  for these details)
Google believes that your SUCESS IN MOBILE (websites) will determine the FUTURE OF YOUR BUSINESS! (Google Mobile Playbook
40% of smart phone users have turned to a competitor’s site after a bad mobile experience. 
There is an on-going war with changing consumer preferences, and if you do not keep up with it, 
your reputation will be eaten alive.  I would prefer not to attend your business’ funeral!!!


Posted in : Online Profile Management | 
Tags : The Mobile Playbook , Google , mobile , mobile content , mobile usage , mobile expectations , customer service , store front , reputation ,

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