At a time when business owners and executives seem to think that social media can cure just about any business problem, it's surprising how many companies aren't utilizing Twitter to its fullest. In particular, more companies and salespeople could be using their Twitter profiles to find, approach, and interest new prospects.
Here are five easy steps you can follow to find new prospects and clients using Twitter:
1. Create the right profile. Simply being "on" Twitter isn't going to do much for your business. You need to have a profile that stands out and establishes you as a key professional or vendor. That includes the right username, a professional photo, a custom background, and current contact information so prospects can reach out to you both on and off of Twitter.
2. Start using Twitter's search tool. You can search through users and messages by name, hashtag, or keyword. That should make it easy for you to start locating good targets. Once you have some good candidates for new sales opportunities, you can follow them, or even send a personal introduction. It's a good idea to do both, since you can learn a lot about a potential client from their Twitter feed.
3. Use each new contact as a starting point. The great thing about finding a good prospect on Twitter is that they are likely to know and follow other good prospects, too. By using this approach, you can quickly identify several (or maybe even dozens) of individuals and/or businesses that you might like to work with in the future.
4. Do Twitter marketing the right way. Although your initial efforts might be focused on personal introductions, you want your Twitter account to be a source of new information and insights. That way, your prospects have a reason to follow you. Also, a healthy Twitter marketing campaign can attract new prospects that you hadn't previously targeted all on its own.
5. Create a sales pipeline. If you're going to turn Twitter contacts into customers, you'll probably have to have a process that involves other social profiles, your business website, or even a phone call at some point. Twitter is great for making introductions and spreading information, but most businesses won’t want to rely on it when it comes to furthering opportunities or closing the deal.
Twitter can be a great tool for creating sales and beginning new business relationships, but you need to make the most of every contact and every tweet. So, get started with these tips, and when you need more help – or to take your social media marketing to the next level – get in touch with the WebRevelation team so we can create a plan just for you.