817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog - Video Marketing

 

Why Video is so Valuable in Online Marketing

Posted Thu, June 11, 2015 by Julie Short

One by one, marketers are starting to recognize just what kind of difference adding online video to their websites can make. In particular, landing pages, product pages, and even blogs can all be enhanced with good video clips that move viewers to action.

You’ve probably gotten the advice to add online video to your Internet marketing mix already. So what is it that makes video so powerful?

We’re glad you asked, because we want to share with you a few of video’s biggest benefits:

Video Creates a Stronger Connection to the Viewer

Sales and marketing are all about making an emotional connection, and that’s much easier with video than it is images or plain text on a website. Researchers have also pointed out that video tends to be more memorable to viewers. With that in mind, it’s no wonder that adding video to landing pages can boost response rates by as much as 100%.

Video Gives You More Time

The average website visitor will scan a page of text if they are interested in the topic, but will actually watch the video on the same subject. That’s because the added dimension of motion, detail, and even human facial cues causes us to subconsciously dial in. The net result is that you can get more of your customers time by showing them video than you would with a written marketing message.

Video Creates a Powerful Sense of Proof

Seeing is believing, and it’s a lot easier to make buyers “see” with video than it is with words or still photos. That’s especially true when you’re showing the faces of happy customers, or the details of a product and how it works. If you want to show off the finer points of your marketing message, and really demonstrate value, then online video is a great choice.

Online Video Is More Cost-Effective Than Ever

Even a decade ago, shooting a high-quality video might mean booking time with a studio, arranging props, and spending a small fortune on audio and editing. These days, virtually any business can afford to produce video clips that look expensive but aren’t. The lowered cost of producing online videos means the returns for using them have gotten much greater at the same time.

It’s no secret that customers tend to be more engaged with video than they do plain text or images. Until recently however, producing videos – even online – was too expensive for a lot of companies to consider. With prices coming down and production standards climbing, there’s no reason to miss out on the returns you could get from adding clips to your website. So what are you waiting for?

Attracting customers over the Internet starts with having the right online marketing team on your side. Contact WebRevelation in Dallas, Oklahoma City, and San Antonio today to schedule a free consultation and see exactly how we can help your business grow.

Posted in : Blogging , SEO/SMO/SMM , Website Content | 
Tags : video , video marketing , online video


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
mobile website responsive design manufacturing websites manufacturing software website traffic increase traffic website visits web browswers linkedin making linkedin count mobile friendly crm logo design password safety passwords mobile app website great content marketing seo web design inbound marketing blogs social media website banners banners web applications responsive blogging tips blogging for home builders erp effective design inventory online marketing webapps affordable custom ways to go mobile friendly seo for blogs blogging googlemaps business listings internet marketing business in texas texas opportunities twitter online tools google keywords content merchant account ecommerce mobile websites reality glasses voice recognition gesture technology linkedin for your employees landing pages problems
Quicksearch
Email Signup  


Testimonials
Everyone at WebRevelation is always willing to help and answer questions.  ...
When looking to completely re-vamp our website here at Tucker Hill, we were refe...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324