817-283-3324
LinkedIn Twitter Facebook
WebRev Connect
smarter websites


Blog - Web Conversion

 

Simple Techniques to Maximize Web Conversions

Posted Wed, April 3, 2013 by Julie Short

The conversion rate measures the number of potential customers that result in sales. On your website, it’s the number of visitors that result in sales. Some people focus solely on driving people to a website, either organically or through search engine traffic, but it’s important to go that extra step to ensure you’re getting a return on your website investment. Here are some simple techniques to improve a website’s conversion rate. 

Accessibility
You should strive not to prevent anyone from purchasing your products or services. It should be unacceptable for one person to be turned away because of an inaccessible site. The more complicated the website, the more opportunity you have to confuse or lose your customer. Users should be able to find the information they need. If you’ve got information your visitors want, it should be on your website. If visitors are disappointed by a lack of information, they’ll go elsewhere. 

If you’re selling products, pay close attention to how a user adds products to the shopping cart. I have a big problem with online stores that force users to proceed to a shopping cart page every time they add a product. This action slows down the shopping process and the inconvenience alone can deter customers from purchasing multiple items. Sites with one-click “Add To Cart” buttons give customers a clear call to action.

Dispose of Lengthy Forms
Don’t waste people’s time. Refrain from requiring an email address before accessing most of the information. In most cases, if your request is premature you will drive users away. Be clear and concise when you’re requesting information from a user. The user should understand the reasoning behind sharing information and know they can trust you with their private details. If you only plan to email your customers, you might not need a phone number. The more information you request, the better the chance of driving away the cautious customer. 

Focus on providing a positive user experience. This will translate into a positive view of the brand. Utilize compelling headlines and subheads. Visitors can scan for information easier with good headlines. 

Regular Updates
Regularly updating content fosters trust with the customer. Updates lets them know you still exist and are operating. It also gives them the best decision-making information possible. If you’ve got specials or sales, don’t keep them a secret from your website. Keeping the user informed through every step of the sale process is a great idea. A company that shows it cares about their customers, even after they've finished shopping, will make a user far happier and far more likely to return.

Offer Payment Options
This may sound obvious, but offer a reasonable selection of payment methods. Not everybody has a credit card, and those that do don't always want to use them. Consider alternatives to the usual methods. Options like PayPal and payment upon pickup may endear you to the online customer. Make the user's life easy and give them what they want.

Give Visitors Value
This may be the last listed, but it is an important suggestion. Understand why your brand and website is special. Give important content the best placement. Great customer service, low price guarantees and free delivery are all examples of factors that endear your website to customers over your competition. Be the authority in your field. If your website is branded into a user’s mind, they’re more likely to think of you when they need that certain product or service. Make your digital customers a special offer they can’t refuse. 

Are people looking for something, not finding it and then leaving the site? Analytics and surveys are the best tools to really understand why visitors are leaving. Use an analytics tool to remove obsolete pages and build on content pages with high traffic. Select “The Biggest Loser” within your website. This is a page that is receiving a lot of traffic and has a high bounce rate, but contains important content with the potential for improvement. 

After working on all these different areas, be sure to test, analyze, adjust and repeat.

Posted in : Websites , Website Content | 
Tags : web conversion


Blog Categories
RSS All Posts
RSS Announcements
RSS Blogging
RSS Business Strategy
RSS CRM
RSS e-commerce
RSS Email Marketing
RSS ERP
RSS FYI
RSS Mobile Apps
RSS Mobile Websites
RSS Online Marketing
RSS Online Profile Management
RSS SEO/SMO/SMM
RSS Tips and Tricks
RSS Website Content
RSS Websites

GoogleRSS
YahooRSS
MSNRSS
Tags
small business apps websites effective design business listings online profile erp hr online security security cms custom cms easier content management online tools internet marketing email pop imap entrepreneur motivation social media customer appreciation gifts whole foods real simple general electric seo web design call to action buttons mobile app ecommerce marketing tips content website design blogging tips blogging for home builders content management inventory ways to go mobile friendly email marketing dallas bluebell lessons blogging basics marketing strategy online marketing build community build online community relationship marketing semantic search google e-commerce webpayments linkedin quality scores annoucement webrevelation central united states website traffic increase traffic website visits logo design website banners banners linkedin for your employees business owners scams mobile apps manufacturing manufacturing software what is an ip address mobile website google+ keywords website website tips
Quicksearch
Email Signup  


Testimonials
It has been a true blessing to find and work with WebRevelation. They have prove...
When looking to completely re-vamp our website here at Tucker Hill, we were refe...
Contact Us

Web Design in Oklahoma
Call  405.607.0349

Web Design in Texas
Call  817.283.3324