Taking payments over your website should be a painless experience for both your company and your customers. Finding the best solutions to streamline your e-commerce operations will depend on what you are selling, what payment options you want to offer, and how much control you want over the purchasing aspects of the website.
Never forget that when you plan to streamline e-commerce operations, it should be an easy process for you to manage. Look for the most efficient methods that fit into your budget while at the same time pleasing your customers.
Decide which payment methods you want to offer.
While offering only one payment method makes it easier for you to process payments, it limits customers’ payment options to the point where people may seek other companies who offer their purchasing preferences. Try to feature the basic payment features such as PayPal, credit card ACH and electronic funds transfer (EFT) with easy-to-use ordering tools and payment fields.
Decide how much control you want over your purchasing features.
You have several options on how to set up your e-commerce solutions. If you are tech-savvy, you might want to develop and set up your own payment methods using available e-commerce software. If you don't know much about e-commerce, it might make more sense for you to have an e-commerce service provider handle all the backend features and manage your purchasing system. Decide on all the features you want to provide for your payment methods and then pick the solution that best fits into your company's operations.
Promote repeat business with payment profiles.
Repeat customers don't want to have to fill in their information for every purchase they make. Allowing people to store their private payment information on a secure server makes the process easier, as customers can complete transactions in minutes through a one-click method. Stored information also gives mobile users an easier way to make payments on their cell phones or tablet devices, as they don't have to worry about filling in tons of required billing and shipping field boxes. Speaking of mobile users…
Don't leave out mobile users.
Mobile technology is on the rise, and more and more people are making their purchases on the go. Optimize your e-commerce site for mobile users by offering larger payment buttons that are easier to click on using small touch screens. Limit the number of field boxes that need to be typed in and sync specials between your online website and your mobile marketing campaign so mobile customers aren’t left out.
Take advantage of the abundance of available e-commerce solutions.
The most exciting realities of e-commerce operations are the limitless options available in payment companies and the ways in which you can customize their presence on your website. Decide on the purchasing features that will work best with the products and services you provide, then, create an efficient payment process that you can easily manage and change; one that will seamlessly evolve with the growth of your business. Your customers will thank you.