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Web Design Has Come a Long Way… Has Your Website?

Posted Thu, October 15, 2015 by Julie Short

We are currently closing in on three decades of history for the Internet, and boy have things changed over the years.

Not only were the first websites incredibly simple, but many of them would be considered positively garish by today’s standards. Huge fonts, flashing banners, and endless animations were once considered standard online. On the one hand, it’s funny to think about… but on the other hand, we are just glad that part of web design history is over.

But, while web design has grown in leaps and bounds over the years, we do still find companies sticking to old tactics and outdated ideas on the Internet. In the same way that no executive should be wearing a bell bottom suit in 2015, neither should your website be displaying any of these old-school defects:

Complicated layouts and pages – once upon time, websites were a novelty (and they took a long time to load). That meant users would spend a while looking at them in trying to understand what they were all about. Now, however, you have a few seconds, at most, to get to the point. Make sure your website is easy to understand at first glance.

One-dimensional design – there aren’t just more websites than ever, there are more devices to access them with. Surveys show that the majority of web surfers are using phones and tablets, so put a responsive web design in place that makes it easy for them to find and use your content.

Slow-loading websites – when dial-up connections went away, so did our patience for websites that load slowly. Get a web presence that is properly coded, and invest in quality hosting, so that visitors won’t get bored while they are waiting for your pages to load.

Long blocks of text – surfing the web isn’t just a leisure activity anymore, which is why nobody wants to read a huge block of uninterrupted text. Break new ideas into separate pages, and get into the habit of using subheadings, bulleted list, and other separators to make it easier to scan.

Stale content – you aren’t just trying to get people to notice your shiny new website, you’re competing for attention. Visitors to your website like to see current, up-to-date thoughts. For that matter, so does Google. Make sure you edit and refresh your content – including photos – on a regular basis.

Missing links – social media isn’t just the fastest-growing area of the web, it’s practically a way of life for many people. If users can’t find links to your Facebook, Twitter, and Google + accounts, you’re missing out on a huge opportunity for customer engagement.

Complicated forms and calls to action – in the old days, a customer might call a phone number to place an order, or be willing to fill out page after page of information (like shoppers used to do on the backs of catalogs). Now, if someone is interested in what you have to offer, you have to make it easy for them to follow up and respond. Even an e-commerce site doesn’t need endless forms, so streamline your user experience to make it simple for first-time visitors to do business with you or find out more.

If your website seems like a relic from the past, know that nostalgia probably isn’t going to help your sales. Call or email us today to see how we can bring your business into the 21st century (and improve your bottom line at the same time).

Posted in : Tips and Tricks , Websites | 
Tags : website , website tips


8 Great Ways to Increase Visits to Your Website

Posted Thu, July 30, 2015 by Julie Short

Increasing visits to your website isn’t the only way to improve Internet marketing results, but it’s almost always a good start. Without sufficient traffic to your website, you can’t generate leads or sales.

Unfortunately, a lot of business owners and marketers struggle to attract new searchers and visitors on a regular basis. If that has been a challenge for you, you’ll love these eight proven ways to increase visits to your website:

#1: Post to Your Blog More Often – adding new articles to your blog gives you more content for Google to index, especially when it comes to long-tell search terms. It also gives visitors a reason to come back to your site and check out future articles.

#2: Promote Your Posts More Effectively – make sure you’re getting the most from every blog post by using interesting, search-optimized titles, including feature images that attract attention, and announcing new articles with tweets and social updates.

#3: Update Your On-Site SEO – new clients are often amazed to find out what some fresh keyword research, new meta descriptions, and internal links can do for their search visibility. That translates into fresh web visits pretty quickly.

#4: Participate in Social Media Groups – joining and posting on social media forums creates links back to your website and exposes you to a new audience of potential website visitors and (eventually) customers.

#5: Look for Linking Opportunities – if you have friends or colleagues in related industries, see if you can have them link from their website to yours. You get fresh visits to your pages, and they get another helpful resource to share with their own customers and contacts.

#6: Create Video Clips for YouTube – often called the world’s “second-largest search engine,” YouTube gets hundreds of millions of hits per day. Posting a video online could be a great way to get people coming to your website.

#7: Try Guest Posting – if you don’t already have lots of web traffic, why not post your content to a website that does? If people like your guest posts, they may follow a link to your website or look you up on Google.

#8: Give Away a Free eBook or Guide – searchers love free information, and offering a free e-book or special report on your website is a great way to bring fresh visitors to your virtual doorstep.

When you increase traffic to your website, new people are finding out about your company and lots of great things can happen. Give these eight strategies a try and see how well they can work for you!

Looking for great web design in Dallas or Oklahoma City? Get in touch with WebRevelation today and see how we can help.

Posted in : Websites , Website Content , SEO/SMO/SMM , Business Strategy | 
Tags : website traffic , increase traffic , website visits


3 Things to Know About Website Banners

Posted Thu, July 16, 2015 by Julie Short

Although everything seems to change in web design in the span of a few years, there is one layout trend that never seems to fade – the popularity of banners and sliders that run across the top of websites.


It’s easy to see why so many web designers, marketers, and visitors love banners: pictures are understood more quickly than text is, and they make a memorable and emotional impression.

In other words, it’s simply more powerful to see a photo than it is to read words on a page.

But, while the website banners remain popular, they are also commonly misused. To understand why that is – and to stop you from making the same mistakes that your peers and competitors might be – here are three things you should know about website banners:

#1 High Quality Images are a Must

It goes without saying that website banners should be created from very high-resolution images. If they aren’t, they can look stretched, pixelated, or just amateurish. Any of these is the absolute wrong first impression to make when someone visits your website for the first time.

Beyond simple resolution, using high-quality photos also means that your images should tell the story you want them to in a way that is easy for a potential customer to understand. That takes a surprisingly nuanced approach, so don’t be afraid to experiment with many choices until you get right.

#2 Your Banners Should be Up-to-Date

The banner images on your website won’t just be the first things visitors will see, they’ll also be the first elements they’ll actually notice (consciously or subconsciously). It’s important that they be up-to-date, showing off your very best products, people, or ideas. Otherwise, they could get potential customers thinking about things that aren’t relevant to what you’re trying to offer at the time.

#3 It’s Not Usually a Great Idea to Create Your Own Web Banners

Web banners don’t just need to look great and be current, they also have to integrate well with the other elements on your webpages (like text, logos, and other graphic ingredients). Because making the right fit is so important, it’s usually a bad idea to create your own banners, or to update them yourself. Getting your web design team to change them shouldn’t be a big job, but it can make a lot of difference in the perceived quality of your website.

When they are used correctly, web banners are extraordinarily powerful visual marketing elements. When they aren’t, they can distract visitors and take away from your company’s credibility. Are your web banners adding enough to your online presence? And if not, what are you going to do about it?

If you need a web design team that understands how great layouts and proven Internet marketing techniques go together, it’s time to talk to WebRevelation. Get in touch with us today to request a free consultation and account review.

Posted in : Websites , SEO/SMO/SMM , Mobile Websites | 
Tags : website banners , web design , banners


Has Your Website Gone Out of Style?

Posted Wed, January 21, 2015 by Julie Short

Has your website fallen behind the times? Usually, when new clients talk to us about an “out-of-style” or “not-up-to-date” website, they’re thinking in terms of looks and layouts. What they may not realize is that the more important problems are behind the scenes – and that even a great-looking website may be missing a few key upgrades.

That might not sound like a big problem, but it’s important to remember that thousands of visitors will see your pages each and every year. If your website isn’t attracting as many of them as it could be or converting them into buyers, that’s a huge missed opportunity.

To give you a sense of what kinds of upgrades and improvements we are referring to, here are just a few of the trends that have become incredibly important over the last few years:

Responsive web designs. Responsive web designs change their alignment and appearance to fit laptop and desktop computers, as well as tablets, smartphones, and other mobile devices. If you want your website to be accessible by the tens of millions of mobile users, and don’t want to launch a separate website, responsive designs are the way to go.

Social media links and apps. Social media is no longer just about checking out vacation photos and cat memes. Buying recommendations, customer service, and a lot more can all be handled through social profiles. That’s why your site should be tied directly to Facebook, Twitter, and Google+ at a minimum.

Conversion rate optimization. This is the art and science of squeezing the maximum number of conversions out of the visits you get to your website. If you aren’t turning enough readers into buyers, then your bottom line is going to suffer (and your competitors will benefit).

Online video. Numerous studies have confirmed that online videos get more attention than text and static images do, and help convert visitors into leads and customers at a much higher rate. Plus, it’s easier and more affordable than ever before to add video clips to your website.

E-commerce and secure account maintenance. Letting buyers place orders and update their account details online doesn’t just make your website more convenient for them – it also helps you save time and money by freeing your staff up to do other things.

If your website is missing one or more of these features, it could be time for an update – regardless of how good you think it looks. Remember that it only takes a couple of years for your web presence to fall behind newer competitors. Luckily, fixing that is just a matter of calling WebRevelation in Dallas, San Antonio or Oklahoma City and letting us do the rest!

Posted in : Websites , Website Content , Tips and Tricks | 
Tags : updated website , website trends , improved websites


Do You Know What Unforgettable Content Looks Like?

Posted Wed, July 23, 2014 by Julie Short

Most marketers don't necessarily know what unforgettable content looks like, or how it’s created, but they definitely know what it feels like. We've all come across an article, picture, video, or even an email that changed our perspective, moved us to action, or inspired us to forward what we have seen to a dozen other people.

So, why is it so hard to create that in our own marketing?

From our experience, there are really two issues. The first is that any piece of content can be hit or miss. What seems like a sure thing to you might not be well received by your customer base, and something you've come up with off the cuff could end up being wildly popular. The second issue is that most people aren't really sure what the ingredients for unforgettable content are.

We can’t necessarily help you in the first case. If you want to create great content, you'll probably have to experiment with lots of it. We can tell you what great content is made of, though. Here are a few things you need to consider:

Truly great content has to center on a popular topic. Popular simply means that the readers that matter to you care about it. In other words, all of your content doesn't have to center on pop culture or front-page news, but it does have to involve something that your buyers will read or think about.

It's important to create an emotional response with readers or viewers. Most effective content isn't strictly informational in nature; it also has an emotional edge or appeal to it. Get people to laugh, cry, or just take notice, and chances are you're off to a very good start.

Most great pieces of content have some entertainment value. While entertaining readers, viewers, or customers might not be the point of your content, it's not a bad idea to keep the entertainment value of your articles and posts in mind. Think of it this way: Jokes, drama, and visuals are like the sugar coating that helps your marketing medicine go down easier.

Some content is perfect just because it's timely. One easy way to make your content popular – and thereby more effective – is to tie it to something timely. Whether you look to the calendar or the news, you can probably search out something that can serve as a "hook" to tie your content to.

Every great piece of content needs a strong title and searchable keywords. No matter how great your articles and social posts are, it won't matter if readers and potential customers can’t find them, or if they aren't interested enough to check them out. You can't ignore titles and keywords, so work with them as long as you need to in order to get things right.

The great thing about these ingredients is that they give you a blueprint for creating lots of fantastic content again and again. That way, even the pieces that don't seem like big winners still end up contributing to the overall effectiveness of your Internet marketing plan and search engine optimization platform.

Most of us know great content when we see it… now you have a good plan to help you create it, too.

For help with business web design, search engine optimization, e-commerce, and so much more, contact the team at WebRevelation today by calling 817-283-3324.

Posted in : SEO/SMO/SMM , Website Content , Websites | 
Tags : website , great content , marketing


What Every Business Owner or Executive Should Know About Mobile Web Development

Posted Mon, June 24, 2013 by Julie Short

For a lot of business leaders, mobile web development is a little bit like the weather – they understand it well enough to see the trends, but couldn't really tell you what the real driving forces or long-term implications are.

That's understandable, especially given that things on the web are changing all the time and business owners, executives, and managers have lots of other challenges to worry about. Still, there are a few basic things you should understand about the process of launching, coding, and profiting from the mobile version of your business site:

There is probably less work and expense involved than you think. Because most mobile business websites can largely be modeled after an existing web presence, the process usually isn't as long, involved, or expensive as clients tend to expect it will be. In many cases, it's just a matter of taking what you already have and adapting it for smaller screens and different browsers.

There isn't any single way to develop a mobile website. For some companies, a dedicated mobile web presence is the answer; for others, a responsive re-design of an existing site makes more sense. And even within these broad solutions, there are different kinds of layouts, features, and even content strategies that make sense. The point is that you probably need a mobile-friendly site, and can get guidance on how to build it from an experienced creative team.

Mobile web development can increase your marketing reach dramatically. There are a lot of reasons for this, beginning with the tens of millions of people who are switching to iPhones, Kindles, and other web-ready mobile devices every year. This is even more true overseas, where a lot of people are ditching traditional computers altogether. In fact, mobile web usage is expected to make up the majority of worldwide Internet traffic by the middle of 2014. That means there are a lot of potential customers out there waiting to view your mobile-ready site.

And finally, mobile web development can be very cost-effective. When you combine low development expenses with big marketing opportunities, good things tend to happen. Every business is different, of course, and you can make any guarantees in our industry. But, if you're looking for a solid way to beef up your bottom line, you could do a lot worse than a mobile website.

You don't have to understand the technical details of mobile web development, or learn any HTML, to see that it can be a great thing for your business. Why not talk to a member of our team today and see how we can build the perfect mobile website for you?

Posted in : Mobile Websites | 
Tags : mobile website , business


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