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4 Ways to Integrate Social Media Within Your Business Website

Posted Thu, June 4, 2015 by Julie Short

A lot of businesses treat social media as if it were entirely separate from their websites. The reality, though, is that both your website and your social profiles work better when they are connected and customers can move back and forth easily between them.

Luckily, integrating your social presence into your website doesn’t have to be difficult. To help you get started, here are four easy ways you can tie your social profiles to your other web content:

#1: By Posting Links to Your Profiles

There are numerous places on your website where you can include links to your social profiles. For instance, the homepage is a good place to link to your company profiles, About pages can link to individual team members, and job openings can go alongside URLs that lead to LinkedIn.

#2: Through Real-Time Tweet and Comment Sharing

If you want people to connect with your business socially, show them that other customers are doing the same thing. With real-time tweets, posts, and other updates, visitors to your website can see that you are active on social media (and that other people are active with you in turn).

#3: With Social Sharing Buttons on Your Blog

Your blog is a great place for social links. With just a few buttons, you can make it a snap for readers to share their favorite articles, add comments to your post, or even suggest future topics. Each of these gives you valuable feedback, but even more importantly, they allow readers to share your posts and ideas with their contacts who might not be subscribers yet.

#4: By Combining Social Sharing With Email Newsletters

In the same way, great email newsletter articles can be shared through social networking by you or your customers. And there’s no faster way to grow your social network than by including email subscribers who already know and like your business and its people. Best of all, it will probably cost you no more than a couple minutes of time to include the links you want in your email messages.

Your website will probably always be your hub for Internet marketing activity, but don’t discount the power of your social profiles. By encouraging prospects and existing customers to follow you on Facebook, Twitter, and elsewhere, you make it easier for them to interact with your company and become bigger fans of your business and brand.

Need an online marketing team that can help you put different strategies and campaigns together in a way that makes sense? Contact WebRevelation today and schedule a free consultation.

Posted in : Website Content , SEO/SMO/SMM | 
Tags : social media , websites


What Manufacturers Love About Web-Based Software

Posted Wed, January 28, 2015 by Julie Short

Once you get past the initial creativity needed to imagine a new product, manufacturing tends to be an almost scientific process – find a way to produce more quickly, affordably, and reliably than the other guy, and you’ll see your profits go up. Fail to pay enough attention to your margins, and your business will be bleeding cash in no time.

It’s that fact – that manufacturers are always walking a tight rope of efficiency – that makes web-based software options so important to staying in the black over the long term. In fact, at WebRevelation we’ve helped several different firms to update their manufacturing processes, eliminating waste and lowering costs at the same time.

Along the way, we’ve learned there are a few important things manufacturers love about specialized software:

No more data errors. Ordering the wrong materials, scheduling the wrong employees, or miscalculating a customer order are just a few of the ways businesses can accidentally squander huge amounts of time and money. With web-based software, you can turn data input errors into a thing of the past.

Getting rid of ill-fitting software packages. Often, an audit of a manufacturer’s software processes shows they’re using extensive workarounds in the form of add-ons and endless spreadsheet pages that amount to dozens of hours of “busywork” for their employees, just because they don’t have the applications they really need for things like payroll and inventory.

Improved customer order flow. By letting customers place their own orders and set things like shipping locations on their own, you improve accuracy and free up time for your sales and customer service teams.

Better order delivery times. More and more companies are going to a just-in-time inventory system; that requires a software platform that can feed you up-to-date information across your company so you can meet tough deadlines when needed.

Less time and money being wasted. What all of this amounts to is more efficiency in every part of the manufacturing process. When you aren’t wasting time and money, you can lower prices, enjoy higher margins, or both.

When it comes down to it, manufacturers taking advantage of web-based software have a huge advantage over their competitors. The only question is: Are you one of the businesses that’s benefiting, or one of the others who are lagging behind?

Looking for ways to improve the margins in your manufacturing business? Talk to WebRevelation today and let us share some of our case studies and success stories with you.

Posted in : Business Strategy , ERP , THE HVAC GIRL | 
Tags : manufacturing , websites , manufacturing software


Has Your Website Gone Out of Style?

Posted Wed, January 21, 2015 by Julie Short

Has your website fallen behind the times? Usually, when new clients talk to us about an “out-of-style” or “not-up-to-date” website, they’re thinking in terms of looks and layouts. What they may not realize is that the more important problems are behind the scenes – and that even a great-looking website may be missing a few key upgrades.

That might not sound like a big problem, but it’s important to remember that thousands of visitors will see your pages each and every year. If your website isn’t attracting as many of them as it could be or converting them into buyers, that’s a huge missed opportunity.

To give you a sense of what kinds of upgrades and improvements we are referring to, here are just a few of the trends that have become incredibly important over the last few years:

Responsive web designs. Responsive web designs change their alignment and appearance to fit laptop and desktop computers, as well as tablets, smartphones, and other mobile devices. If you want your website to be accessible by the tens of millions of mobile users, and don’t want to launch a separate website, responsive designs are the way to go.

Social media links and apps. Social media is no longer just about checking out vacation photos and cat memes. Buying recommendations, customer service, and a lot more can all be handled through social profiles. That’s why your site should be tied directly to Facebook, Twitter, and Google+ at a minimum.

Conversion rate optimization. This is the art and science of squeezing the maximum number of conversions out of the visits you get to your website. If you aren’t turning enough readers into buyers, then your bottom line is going to suffer (and your competitors will benefit).

Online video. Numerous studies have confirmed that online videos get more attention than text and static images do, and help convert visitors into leads and customers at a much higher rate. Plus, it’s easier and more affordable than ever before to add video clips to your website.

E-commerce and secure account maintenance. Letting buyers place orders and update their account details online doesn’t just make your website more convenient for them – it also helps you save time and money by freeing your staff up to do other things.

If your website is missing one or more of these features, it could be time for an update – regardless of how good you think it looks. Remember that it only takes a couple of years for your web presence to fall behind newer competitors. Luckily, fixing that is just a matter of calling WebRevelation in Dallas, San Antonio or Oklahoma City and letting us do the rest!

Posted in : Websites , Website Content , Tips and Tricks | 
Tags : updated website , website trends , improved websites


Why All New WebRevelation Websites Are Responsive

Posted Wed, January 14, 2015 by Julie Short

For a long time, Internet marketing experts have been talking about the coming mobile web revolution. They’re not talking about it anymore, though, because it’s already here.

Industry observers expect mobile web users – those browsing through smartphones and tablets – to become the majority at some point in 2015. That means smart marketers have had to adapt their approach to account for lots of small screens, something we’ve been working on here at WebRevelation.

These days, we’re providing our new clients with current and responsive web designs. In the mobile-ready world, they offer the perfect mix of functionality and long-term value.

Why Responsive Design Is Critical

If you aren’t completely familiar with the concept already, a responsive website is one that shifts and changes with different browsers and window sizes. With just a little bit of behind-the-scenes coding, it can arrange things like text and images differently depending on what kind of configuration a visitor is using. Someone viewing your pages in full screen gets one version, while someone else working with a smaller space gets another.

This matters a great deal because industry experts now think more than half of all web traffic is composed of users who are accessing websites via mobile devices. And what’s more, they aren’t all iPhones and Kindles – there are iPads, Androids, and Samsung Galaxy devices, not to mention a dozen others.

Each of these can have a different size, resolution, and underlying platform… and as time marches on, there won’t just be more and more of these devices, but more types of them and different generations in use (i.e., original iPads versus second-generation and iPad Mini devices).

The Bottom-Line Benefits of a Responsive Website

What this all means to you, as a business owner or marketer, is that a website that isn’t responsive may not look the way it was meant to for all of your visitors, especially going forward. Every time text and images show up where they shouldn’t, or aren’t arranged in a way that puts your products and services in the best light, you are likely to miss out on a chance to win a new customer.

WebRevelation has chosen to build responsive websites for our clients to enable them to market more effectively and keep their businesses growing.

Responsive functionality makes great business sense in an online world that’s dominated by mobile devices. Why not speak to a member of the WebRevelation team today and see how easy it is to add mobile compatibility to a new or existing web presence?

Posted in : Websites , FYI , Announcements | 
Tags : responsive , websites


Why a New Website Can Give You So Much More Than a New Online Look (and What the Difference Can Mean for Your Bottom Line)

Posted Wed, December 31, 2014 by Julie Short

For a lot of companies, the time for a new business website comes around at the exact moment that management decides the old site "looks old." While that's not a bad way to judge the aesthetics of your web presence, it's not a great measuring stick for trying to decide whether a new site can help your company be more profitable and efficient, either.

That's because a new business website can give you so much more than a fresh online look… and the difference in functionality can actually make a huge bottom-line difference in your company's future.

To give you a sense of why this is, and why the real value of the new site is in programming and business power, here are a few things a modern web presence can help you with:

Improve your marketing (even if it's business-to-business). Although Internet marketing is something nearly every business owner or executive already knows a bit about, most don't realize how effective it can be in building business-to-business relationships. At the very least, your site should add to your company's credibility and support your other offline sales and marketing efforts.

Make inventory control and logistics more accurate and efficient. With customized databases, real-time information entry, and even the integration of mobile devices, you can keep better track of what's going on at your production facilities and warehouses through your business website.

Help with routine customer service and account management tasks. Why make customers call you on the phone when they could place recurring orders or update their account information online, or through a mobile app? That reduces the burden of time and expense for you and your clients or customers. 

Move potential buyers along with lead automation. Do you or your sales teams spend a lot of time following up with individual leads? An automated response system can distribute marketing literature, steer them towards answers to common questions, and even perform lead nurturing tasks on your behalf, so your time is freed up to finalize concrete sales opportunities.

Help you manage employees, vendors, and projects. There are a variety of tools you can use and install to make your business website support collaborative, real-time project management, even if you have employees or vendors in other locations around the world.

If your business website isn't doing all for your company that it could be, we encourage you to get in touch with the WebRevelation team today and let us show you how we've been able to help other businesses accomplish more online.

Posted in : Websites | 
Tags : web applications , websites


SEO 101: How Google “Sees” Your Website

Posted Wed, December 3, 2014 by Julie Short

Every business owner or marketing manager knows it’s important to rank well on Google. By processing more than 2 billion search queries every day, it’s the one Internet marketing portal that can literally make or break your business overnight.

Google’s importance is well understood, however, the way it “sees” and ranks different websites isn’t. We regularly meet with new clients who either have mistaken ideas about what it takes to improve their search engine optimization campaigns or literally have no idea how Google and its competitors process searches at all.

That’s understandable, if you’ve been outsourcing your SEO activity for a long time. Still, by understanding what Google actually looks for, and how the different pieces work together, you can go a long way toward building a website that attracts more traffic and turns those visitors into customers.

With that in mind, we’ve decided to produce a short series of articles we’re calling SEO 101. In this post, and the three that follow, we’re going to give you a quick bit of insight into the world of search marketing and offer some easy-to-follow tips you can use to make your web content stand out.

How Google Views and Analyzes Websites

Before you can give Google what it wants to find, you have to know what that is in the first place. That starts with the understanding that the engineers at Google don’t usually consider individual websites at all; instead, they generate pieces of code – called search spiders – that crawl all over the Internet constantly, cataloguing and evaluating everything they find.

As you might imagine, search engine spiders look at websites a bit differently than an actual human viewer would. Here are a few of the most important differences:

  • Search engine spiders generally follow links, both within websites and throughout them. So if a part of your website doesn’t have any links pointing at it from your other pages, it may be “invisible” to Google.
  • Search spiders understand text but not images. So, unless you have given your pictures or video files a written title and description, they aren’t going to count for anything as far as SEO goes.
  • Once a search engine spider has viewed, or “crawled,” through your website, it will catalog what it has found in terms of content and then return later. If it finds more fresh and unique content along the same topics or themes, that’s a good sign your website is relevant and up to date.


The net of all of this, of course, is that Google can know what your website is “about” in the form of search terms (keywords) it finds on your pages. Later, when human searchers enter those keywords into Google, it can match that request against what’s found on your website.

There’s a little more to it than that, of course, especially when it comes to deciding which websites should be shown first in Google’s search listings. For now, though, you know how Google actually sees your website, and why the text on your pages is more important to search engines than anything else.

Check out the next article in our SEO 101 series, or contact WebRevelation today to see how we can help with business web design and Internet marketing.

Posted in : Website Content , SEO/SMO/SMM | 
Tags : SEO , websites , marketing , google


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